Top Marketing Jobs in Detroit, MI

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.

Lead and scale enterprise-wide marketing and communications for a pediatric, value-based care healthtech. Build and manage a high-performing marketing team, drive integrated B2B/B2B2C/D2C strategies, oversee brand, PR, paid/digital channels, account-based marketing, and analytics; ensure compliance with payer/legal requirements and align marketing with clinical and commercial goals.

Lead demand-generation efforts to convert brand awareness into qualified pipeline by creating channel-tailored content, running webinars, owning ABM campaign collaboration with sales, and managing HubSpot/ops to scale experiments and customer enablement.

Own product marketing for Kestra's infrastructure and cloud automation segment: define narrative, create technical and go-to-market content, enable sales and solutions engineering, gather market and customer intelligence, and translate open-source traction into enterprise positioning.

Build and run an end-to-end developer influencer program: source and score creators, negotiate deals, brief and review placements, track performance via UTMs and dashboards, manage creator relationships and expansions, test adjacent channels, and document a repeatable playbook to drive sign-ups and ROI.

Support execution and optimization of CRM programs: maintain customer data, build segments, execute email/SMS campaigns and automations, run A/B tests, track KPIs, produce reports, and collaborate cross-functionally.

Lead and build the end-to-end marketing system: positioning, product marketing, demand generation, brand authority, sales enablement, and market intelligence. Drive measurable pipeline, repeatable product launches, and cross-functional alignment to translate technical AI/data product capabilities into category leadership and revenue growth.

Lead development and execution of lifecycle marketing strategy to drive retention, repeat visitation, and revenue. Select and implement CRM/lifecycle platforms, build audience segmentation and automated multi-channel journeys, establish reporting and attribution, and partner cross-functionally to translate insights into growth initiatives.

Early-career marketing role owning growth experiments: drive discovery through content, SEO, paid channels; write buyer-focused content; run and measure experiments; collaborate with founder to refine product messaging.

Lead end-to-end growth for a DTC genomics subscription business: own acquisition, lifecycle, retention, product marketing, and brand. Build paid acquisition channels, run A/B tests and experiments, improve unit economics (CAC, LTV, contribution margin), and scale a cross-functional marketing team and growth infrastructure.

Execute and optimize email, SMS, and subscription lifecycle programs to drive retention and LTV. Build automated flows and campaign calendars, run A/B tests, manage segmentation and deliverability, support subscription messaging, maintain dashboards, and surface insights to improve retention.

Lead analyst relations with tier-1 firms (Gartner, Forrester, IDC), manage briefings and evaluation cycles, and maintain analyst intelligence. Design and run customer marketing and adoption campaigns, produce customer stories, and build a customer reference and advocacy program to drive awareness, adoption, and upsell opportunities.

Build and operate AI-powered marketing workflows and automations across the martech stack. Own lead capture, enrichment, conversion tracking, attribution, campaign QA, and data hygiene. Integrate tools (HubSpot, GTM/GA4, ChiliPiper, Navattic, Warmly), work with APIs/webhooks and lightweight scripting, and collaborate with marketing, sales, and rev ops to connect program execution to revenue.

The Senior Growth Marketing Specialist drives multi-channel campaigns to create pipelines, enhance customer engagement, and optimize marketing performance, focusing on ABM, digital marketing, and marketing automation.

Support execution of B2B marketing to drive employer awareness and leads: assist with email campaigns, website content updates, social and paid promotions, analytics, and daily marketing administrative tasks while adhering to brand guidelines.

Lead integrated brand, demand, and lead-generation marketing for a data/AI-focused SaaS business. Own positioning, PR, content, event and partner programs, and campaign execution across digital channels. Drive lead capture, nurturing, ROI-driven demand programs, analytics and reporting, budget/agency management, and cross-functional alignment with product and sales.

Lead patient-focused product marketing: own patient research and segmentation, positioning and messaging, lifecycle and onboarding experiences, go-to-market for product and service launches, and measurement (A/B tests, funnel metrics). Bridge product and patient insight to inform roadmap, partner with growth, brand, clinical and operations, and ensure compliant, trust-preserving patient communications that improve activation, retention, and conversion.

Lead and execute integrated brand, demand generation, and lead generation strategy. Own positioning, PR, thought leadership, content distribution, and event execution. Drive campaigns across web, email, social, SEO/AEO, and paid media with ROI accountability. Build lead capture, nurturing, and measurement frameworks, manage agencies and budgets, partner with product teams, and leverage HubSpot and AI tools to optimize workflows and performance.

Lead end-to-end ABM programs for priority DSP and SSP accounts, including account mapping, targeted content and paid programs (LinkedIn), multi-touch execution, measurement, and sales partnership to drive meetings and influenced pipeline.

Develop product messaging and positioning, lead go-to-market strategy and integrated marketing campaigns, enable sales with collateral and training, and perform market, competitor, and customer research to inform product differentiation.

Lead full-funnel growth for a telehealth brand, owning paid acquisition across Meta and Google, CRO and landing page builds, experimentation, reporting, and revenue-focused optimization.

Lead Anaconda's product, solutions, partner, developer, and analyst marketing to establish category authority and translate technical capabilities into clear narratives. Drive ICP refinement, orchestrate disciplined launches, align product and GTM, leverage platform usage data, and scale analyst and partner programs. Build and lead a multidisciplinary, high-performing team tied to pipeline, ARR, and measurable commercial outcomes.

Lead strategy and hands-on execution for landing page optimization and experimentation across paid acquisition. Build and publish pages in a CMS, design A/B and multivariate tests, analyze results, and partner with Product, Paid Media, Analytics, Brand, Clinical, and Compliance to improve conversions and first-visit bookings. Establish repeatable testing programs, map ad creative to targeted experiences, and ensure healthcare compliance and trust in patient-facing content.

Support core product marketing activities: build go-to-market processes, manage release and event execution, research market and competitors, collaborate with product/marketing/sales on launches, and create sales enablement assets to drive acquisition and retention.

Lead large-scale creator marketing campaigns across GoodPower's Creator Collective. Manage creators end-to-end from briefing to publication, negotiate content usage and coordinate with paid media, while tracking performance via Looker and other reporting tools. Build creator relationships, run community outreach, support RCT research, ensure compliance with platform and disclosure rules, and optimize SMS opt-ins and tracking for measurement.