Top Marketing Jobs in Des Moines, IA

Build and run Mentos growth experimentation engine for a sales-led GTM. Design, run, and scale experiments across channels (SEO, paid, email, ABM, events, partners), own conversion paths and growth operations (HubSpot, enrichment, automation), partner with Sales and Product Marketing, and optimize funnel and pipeline metrics through data-driven testing and AI-enabled tooling.

Manage a portfolio of multi-location and franchise clients as their primary contact. Onboard users, advise on cross-channel paid media strategy, run performance-driven campaign and business reviews, partner with technical teams to optimize delivery, identify expansion opportunities, and represent client needs internally. Educate clients on best practices and translate performance data into clear narratives and recommendations.

Develop and execute social media strategies and content for OGX & Rogaine, drive engagement and brand sentiment, analyze performance to inform optimizations, and collaborate with marketing, legal, regulatory, and agencies to ensure compliant, impactful activations.

The VP of Marketing & Communications will shape and execute marketing strategies to drive growth and build brand presence in the healthcare industry, lead a high-performing team, and champion innovative marketing practices.

Execute integrated demand-generation campaigns to support sponsorship, exhibitor, and marketing services sales. Manage campaign setup, QA, deployment, reporting, and optimization across email, webinars, paid media and content. Use CRM/marketing automation and AI tools for segmentation, personalization, and workflow automation. Write conversion-focused copy, support ABM, collaborate with sales and content teams, and drive marketing-sourced pipeline and performance reporting.

Build and run customer lifecycle, retention, advocacy, migration, and PLG programmes. Use customer and product data to target communications, drive conversions, manage case study pipeline, and report on KPIs while collaborating with Customer Success, Product, and Sales.

Manage end-to-end CRM lifecycle: strategy, audience segmentation, campaign build/deployment (email, SMS, push), QA, A/B and multivariate testing, lifecycle optimization, analytics, and cross-functional collaboration to increase fan engagement and lifetime value.

Lead growth strategy and execution for the equity management product: design and run multi-channel campaigns, optimize conversion and lifecycle programs, measure MQLs/pipeline/bookings, manage vendors and events, collaborate with product, sales, and success, and iterate based on analytics to drive acquisition, adoption, and expansion.

Lead paid media strategy and execution for university partners, manage campaign pacing and budgets, analyze performance, onboard new programs, set KPIs, optimize campaigns, collaborate cross-functionally, and develop SOPs to scale paid media operations.

Lead lifecycle marketing to move users from interest through activation, conversion, adoption, expansion, and retention. Design segmented, data-driven email and automation programs for PLG, mid-market, and enterprise motions. Partner cross-functionally to build scalable nurture, onboarding, and usage-based campaigns, measure lifecycle metrics, run experiments, and optimize funnel conversion and revenue outcomes.

Lead Emphasys PHA marketing across channels: build brand awareness, create content and integrated campaigns, generate demand and nurture leads, run event marketing, leverage AI and marketing automation, measure performance, and collaborate with Sales and Client Services to drive pipeline and retention.

The role involves leading product marketing, developing messaging, driving customer adoption, managing competitive intelligence, and building the marketing team at ABC Fitness.

Lead and execute full-funnel marketing to build brand and qualified pipeline. Own positioning, product marketing, content, demand generation (including outbound/ABM), events, analyst relations, executive brand, vendor management, and ROI-driven budget decisions while producing hands-on deliverables.

Own product marketing: develop positioning and messaging, support go-to-market launches, create content (blogs, case studies, videos), enable sales, manage social distribution (LinkedIn, newsletters), build customer advocacy, collaborate with Product/Sales/Customer Success, and track campaign and adoption metrics to drive awareness, engagement, and pipeline.

Lead and execute content-first, multi-channel brand campaigns; manage creator and influencer strategies; write creative briefs and positioning; integrate generative AI into creative workflows; manage agencies and cross-functional partners; own campaign lifecycle from ideation through optimization to grow brand awareness and deepen connections with young investors and parents.

Lead creative strategy and execution for a consumer vertical, managing 3–4 senior direct reports. Translate data into omnichannel campaigns, oversee production/post-production, drive client-facing pitches, ensure creative aligns with performance goals, coach and develop team members, and identify growth opportunities to meet revenue and retention KPIs.

Lead execution of compliance-ready integrated marketing campaigns, manage HubSpot and website content, produce creative assets, leverage AI and analytics to drive advisor engagement, and build an in-house digital marketing engine.

Lead global partner marketing strategy to drive partner-influenced pipeline and revenue. Build enablement, joint demand-gen, field marketing, turnkey campaign kits, and marketplace optimization. Manage budgets, MDF, partner segmentation, and an EMEA Partner Marketing Manager while collaborating with Channel Sales and Partner Enablement.

Own and operate the marketing technology stack, including WordPress, Pardot, SEO, CRO, email, paid media, and analytics. Manage website operations, technical SEO, A/B and multivariate testing, automated email nurture programs, and Salesforce reporting to drive lead generation and pipeline. Collaborate with design, content, and sales; optimize conversion paths and paid campaigns; ensure accessibility, deliverability, and attribution reporting.

Lead and execute B2B marketing campaigns across email, social, paid ads, content and PR; create content; track and optimize campaign performance; manage vendors, budgets, website updates, and events; support sales initiatives and contribute to marketing strategy while mentoring junior team members.

Lead marketing operations and systems (Marketo, Customer.io, Salesforce); design lifecycle, lead scoring, and journey frameworks; implement AI-driven automation; build reporting linking marketing to pipeline and revenue; partner with Sales, RevOps, and Data; and hire and run a high-performing Marketing Operations team.

Own end-to-end demand generation and growth marketing to convert Fixify’s perspective into predictable pipeline and revenue. Design and run paid, ABM, lifecycle, and campaign programs; partner with Sales/SDRs; build marketing systems, attribution, and funnel analytics; prioritize high-impact growth motions and scale what works while remaining hands-on.

Lead OpenSesame’s brand and creative function: own brand stewardship, editorial strategy, creative operations, team leadership, and AI-enabled workflows. Build governance, scale content production, partner across Growth and Product Marketing, and measure brand contribution to pipeline and awareness.

Lead brand stewardship and creative operations for OpenSesame: own editorial strategy, govern brand standards, manage designers/copywriters/contractors, implement AI-enabled marketing workflows, partner with Growth and Product Marketing, and build scalable content operations that drive awareness, sales enablement, and pipeline contribution.

Lead product marketing for OpenSesame: own end-to-end GTM strategy, messaging, launches, sales enablement, market research, and GTM analytics. Build launch processes, improve collateral and sales outcomes, incorporate AI/LLM workflows, and drive cross-functional alignment to accelerate revenue and brand position.