Top Marketing Jobs in Des Moines, IA

Leads marketing planning, operating rhythms, budgeting, and cross-functional process infrastructure. Owns long-range, annual, and quarterly planning; executive communications; workflow design; agency procurement; and real-time budget tracking. Partners with the CMO, Finance, and marketing leaders to align priorities, improve operational efficiency, control costs, and connect marketing execution to company objectives across global B2C and B2B teams.

Own the enterprise product marketing narrative, messaging, content, sales enablement, and go-to-market materials. Research enterprise buying committees, develop segment-specific positioning, support ABM campaigns, create case studies and sales assets, produce ROI and TCO content, and train sales teams. Partner closely with Sales, Solutions Engineering, Customer Success, Marketing, Analyst Relations, and other cross-functional teams to align messaging and support complex enterprise deals.

Lead product marketing for Turing’s Frontier AI business by developing positioning, messaging, launch plans, technical content, customer research, competitive intelligence, and sales enablement. Partner with AI researchers, Sales, and Customer Success to translate complex AI capabilities into compelling value propositions, support product adoption, and inform roadmap decisions through customer and market insights.

Develop and execute SEO and content marketing strategies for B2B, SaaS, and enterprise clients. Responsibilities include keyword research, technical and on-page SEO, content audits and optimization, link building, competitor analysis, client reporting, performance presentations, and cross-functional collaboration. The strategist will manage multiple projects autonomously, stay current on SEO trends, and provide data-driven recommendations to improve organic traffic, rankings, and conversions.

Own go-to-market strategy and execution for Commercial and Mid-Market segments. Develop segment positioning, ABM programs, integrated campaigns, and field engagement initiatives that drive pipeline and revenue. Partner with sales, product marketing, revenue operations, and marketing teams to align priorities, personalize buyer experiences, measure outcomes, and optimize campaigns using AI, automation, and data.

Own go-to-market strategy and execution for Outreach’s Global Strategic segment. Develop segment positioning, ABM programs, target account strategies, integrated campaigns, and personalized buying experiences. Partner with sales, product marketing, field marketing, and revenue operations to accelerate pipeline and revenue. Measure and optimize campaign performance using data, AI, and automation while delivering segment insights and resources to field teams.

Leads a creative pod of strategists, designers, editors, and ACDs while owning team development, retention, staffing, performance management, and client delivery. Provides executive-level creative strategy, handles escalations, oversees quality assurance, supports high-priority execution, and drives client retention and expansion. Owns the evolution of the creative service through innovation, AI adoption, training, and collaboration with R&D and platform partners. Requires extensive agency, creative, leadership, presentation, and multi-channel campaign experience.

Leads product positioning, messaging, competitive intelligence, sales enablement, content development, product launches, and go-to-market strategy for cybersecurity solutions. Translates complex security capabilities into customer-focused narratives, trains sales and partner teams, develops multimedia and marketing content, supports analyst and market-facing activities, and collaborates with Product, Engineering, Sales, Customer Success, and Marketing teams.

Leads marketing across the Americas and Europe, managing a regional team and annual marketing plan. Develops customer insights, value propositions, brand messaging, content, demand-generation programs, events, webinars, and ABM initiatives. Partners with Sales and global marketing teams to align go-to-market priorities, generate pipeline, track KPIs, and optimize marketing ROI. The role also ensures brand consistency, team development, stakeholder alignment, and effective regional execution.

Executes and optimizes B2B demand-generation campaigns across email, paid, organic, partner, webinar, conference, and trade-show channels. Manages HubSpot campaigns, landing pages, workflows, and email sends; supports brand, product, partner, and event marketing. Tracks campaign performance and ROI, manages vendors and budgets, and collaborates cross-functionally with sales, partnerships, customer success, and leadership. Requires occasional travel of approximately 10–25%.

Plans, launches, and optimizes paid digital advertising campaigns for clinical trial patient recruitment. Manages Google, Meta, and other advertising platforms; monitors budgets, lead quality, conversion metrics, and enrollment performance; and produces reporting for leadership. Creates compliant patient-facing scripts, ad copy, email and SMS templates, landing-page content, and visual materials using Canva. Maintains asset libraries and approval tracking while coordinating with recruitment teams, site managers, sponsors, and IRBs.

Leads Genea’s marketing function, brand strategy, channel and partner marketing, field events, product marketing, demand generation, and team development. The role owns brand refresh and website modernization, partner programs, go-to-market strategy across direct and channel motions, marketing’s pipeline influence and attribution reporting, budget, and ROI. It reports to the CEO and requires strong executive presence, B2B channel expertise, people leadership, and approximately 25% travel.

Own and scale customer advocacy and engagement programs, including reference networks, lifecycle touchpoints, customer stories, case studies, testimonials, and milestone announcements. Partner with Customer Success, Sales, Product Marketing, and leadership to identify customer success stories, build a roster of advocates, support references and events, and measure effects on retention, advocacy, and pipeline.

Plans and executes multi-channel content strategies across social media, newsletters, blogs, thought leadership, and marketing campaigns. Manages LinkedIn and X, creates and edits short- and long-form content, conducts interviews, applies SEO and AEO practices, and oversees editorial calendars and distribution. Tracks audience, website, search, and conversion metrics to improve content performance. Collaborates with product marketing, demand generation, sales, recruiting, design, executives, and subject-matter experts.

Lead solutions marketing for NetBrain’s network automation platform by discovering high-value use cases, developing positioning and proof points, creating launch content, and executing go-to-market plans. Partner with Product, Sales, Marketing, and Partners on joint solutions, co-branded assets, co-selling motions, and industry-specific narratives. Maintain organized solution content and manage multiple concurrent launches and partner or vertical initiatives.

Develop and execute marketing strategy for Databricks’ venture-backed startup segment. Own positioning, messaging, content, demand generation, account-based, partner, developer, and field programs that drive pipeline, adoption, consumption, and revenue. Build relationships with venture firms, accelerators, founders, developers, customers, and strategic partners. Improve product-led conversion from trials and technical evaluations to committed production spend, while enabling sales teams and strengthening technical credibility through content, communities, and events.

Manages the B2B marketing technology stack, including Pardot, Salesforce, GA4, 6sense, ZoomInfo, Webflow, and DataGroomr. Responsibilities include platform administration, automation, lead scoring, integrations, data hygiene, attribution tracking, privacy compliance, segmentation, reporting audits, vendor governance, and troubleshooting sync issues. The role also evaluates and operationalizes AI-powered marketing workflows, documents processes, and serves as the primary systems expert for cross-functional teams.

Leads integrated full-funnel marketing strategies for B2B clients, including positioning, ICP definition, go-to-market planning, demand generation, campaign integration, SEO, AEO, and AI-driven discovery. Owns client strategy, workshops, performance measurement, conversion optimization, and executive reporting. Collaborates with SEO, paid media, content, product, development, and project teams to connect marketing activity with pipeline, MQL, CAC, ROAS, and broader business outcomes.

Drive profitable acquisition and growth of paid subscribers through paid advertising, channel and creative testing, conversion optimization, experimentation, and subscription economics analysis. The role owns marketing campaigns end to end, partners with Product and Engineering on funnels and instrumentation, and scales subscription programs using aggregate measurement and privacy-respecting advertising practices.

Lead product marketing strategy and go-to-market execution for ServiceTrade’s fire protection and mechanical SaaS products. Own positioning, messaging, competitive intelligence, sales enablement, executive communications, and launches, particularly AI-powered capabilities. Build the product marketing function, translate customer and market insights into roadmap guidance, and drive product adoption across field service contractors, technicians, service managers, and business leaders.

The Marketing Intern will support product marketing initiatives that drive customer engagement, brand awareness, and portfolio growth. Responsibilities include assisting with new product introductions, marketing plans, voice-of-customer activities, brand promotion, digital marketing, demand generation, market research, and value-based pricing strategy. The intern will collaborate across the organization, analyze marketing issues, develop solutions and process improvements, and work under the guidance of the North America regional marketing manager.

Manage day-to-day execution of influencer and social media marketing campaigns, translating client goals into actionable tasks, overseeing campaign teams, managing content direction and scheduling, tracking results, preparing reports, supporting presentations and proposals, and monitoring budgets. The role also requires stakeholder relationship management, process oversight, delegation of tactical assignments, and supervision of influencer campaigns through Viral Nation’s proprietary platform.

Own B2B and HCP marketing strategy for a precision health microbiome testing platform. Develop lifecycle, go-to-market, scientific education, content, paid media, email, and partner campaigns targeting healthcare practitioners, clinics, and enterprise prospects. Build acquisition funnels, optimize activation and retention, translate complex clinical science into accessible messaging, track performance and attribution, and collaborate with sales, partnerships, clinical, science, product, and operations teams to grow qualified leads and referral revenue.

Manage scalable global demand-generation programs that translate product launches and campaign themes into regional execution. Responsibilities include developing integrated playbooks, launching webinars, direct mail, virtual summits, and meeting-maker initiatives, creating event-in-a-box frameworks, supporting customer expansion, and standardizing campaign reporting. The role partners with Product Marketing, Field Marketing, Digital, Sales, and BDR teams to improve pipeline attribution, conversion, and whitespace penetration.

Support product marketing initiatives including new product introductions, marketing plans, voice-of-customer research, brand promotion, digital marketing, demand generation, market research, and value-based pricing. The intern will collaborate with organizational stakeholders, assist with marketing programs, solve problems, recommend process improvements, and work under the guidance of the North America Regional Marketing Manager.