About the Team
Our Segment Marketing team drives pipeline growth and revenue across our priority segments. We’re a collaborative, analytical, and creative team that partners closely with sales leadership and teams across marketing, sales enablement, and revenue operations to build programs that drive business impact. You’ll have a direct influence on how we grow and win in your segment.
About the Role
Outreach is seeking a Sr. Growth Marketing Manager to own go-to-market strategy and execution for our Global Strategic segment. You'll develop campaigns, shape segment strategy, and partner with the field marketer to bring strategy to life. You'll work directly with product marketing, the broader marketing team, and sales leadership to move strategy into action. We're an AI-native company at the forefront of revenue orchestration, and you'll help define what that looks like in your segment.
Your Daily Adventures Will Include
Define and execute GTM programs for the Global Strategic segment
Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing
Align with sales leadership on segment-specific priorities and approach
Inform broader company segmentation and GTM strategy based on field insights
Build 1:1 / 1:Few account-based marketing programs for Global Strategic segment
Define ABM target account lists, engagement strategies, and buying committee mapping
Partner with sales leadership on account selection and pipeline acceleration for key accounts
Design personalized buying experiences and campaigns for priority accounts
Own campaign planning and execution across channels to drive pipeline for the assigned segment
Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy
Measure campaign performance against pipeline and revenue targets
Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity
Partner with sales leadership to define field marketing priorities and support strategy for the Global Strategic segment
Collaborate with Field Marketing to execute integrated programs that drive pipeline
Identify and prioritize field engagement opportunities that support segment growth
Deliver segment-specific resources, insights, and support to field sales teams
Own Segment Strategy
Define and Execute ABM Strategy
Drive Integrated Campaigns
Build Field Engagement
Our Vision of You
7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations and global GTM motions
Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing
Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization
Track record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomes
Strong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomes
Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams
Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership
Experience operating in matrixed global organizations across multiple market units, segments, or geographies
Experience with enterprise campaign orchestration and personalization across multiple channels and audiences
Requirements
Nice to Have
Skills Required
- 7+ years of B2B marketing experience
- Experience in enterprise B2B software or SaaS organizations
- Experience with global go-to-market motions
- Experience with revenue marketing, demand generation, field marketing, account-based marketing, or segment marketing
- Experience applying AI and automation to improve and scale marketing processes
- Track record developing and executing go-to-market and campaign strategies with measurable business outcomes
- Ability to connect marketing strategy to pipeline and revenue outcomes
- Cross-functional experience with sales, product marketing, revenue operations, and marketing teams
- Strong analytical and executive communication skills
- Ability to translate insights into recommendations and present effectively to senior leadership
- Experience operating in matrixed global organizations across multiple market units, segments, or geographies
- Experience with enterprise campaign orchestration and personalization across multiple channels and audiences
Outreach Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Outreach and has not been reviewed or approved by Outreach.
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Parental & Family Support — Parental leave is described as unusually generous, including extended leave and distinctive transition support such as a paid night nurse option and food delivery. Family-oriented benefits are repeatedly positioned as a standout part of the overall package.
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Healthcare Strength — Medical, dental, and vision coverage is described as comprehensive, with the employer covering a majority of premiums in many cases. Mental health support and an EAP for confidential counseling are also included as part of the health offering.
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Equity Value & Accessibility — Equity (stock options/RSUs) is commonly included as part of total compensation and is framed as a meaningful component of rewards. For some roles, equity is viewed as a notable source of upside that complements cash compensation.
Outreach Insights
What We Do
Outreach is the number one sales engagement platform. Using advanced machine learning and AI to automate and prioritize customer touchpoints, Outreach dramatically increases sales reps' effectiveness and ability to drive smarter, more insightful engagement with their customers. We're on a mission to make every customer-facing rep wildly productive.
Why Work With Us
We balance explosive growth with unwavering values. We believe in agility, but we don't compromise on high standards or delivering the best quality. Everyone truly wants to do the right thing. At Outreach, you are not only permitted to own your business, but expected to. If you're excited by ownership, you'll fit right in. You will never be bored.
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