When it comes to hiring elite candidates, if you don’t have a great company culture, you really don’t have anything.
Modern candidates rank company culture as one of the most important factors when considering career opportunities, and they can spot a bad company culture from a mile away.
What Is a Company Culture?
Two key ingredients in building a positive company culture are valuing diversity and consistently working to create an inclusive work environment that respects and celebrates employees’ different backgrounds and experiences. Company culture examples can supply the inspiration you need to launch diversity and inclusion initiatives that bring employees a sense of comfort, safety and belonging.
It’s important that your company culture accurately reflects the organization and its people, but it never hurts to learn from companies that are already getting it right. So whether your company is a small startup or a massive multinational corporation, it’s worth paying attention to strong company culture examples.
With that in mind, let’s check out 21 company culture examples that will help anyone interested in leveling up.
25 experts share tips and advice on creating and living by core values in the workplace.
21 Company Culture Examples
1. Blackbaud’s Company CulturE
“You can’t truly be successful at Blackbaud unless you are passionate about serving the nonprofit community,” Brandon Phipps, vice president of sales and market development at Blackbaud told Built In.
The company walks the walk by organizing team-wide service projects, providing time off to volunteer and offering a company match for employee charitable-giving. Employees are also encouraged to participate in the selection process of the company’s Blackbaud Community Grants program which awards grant money to local nonprofits in Austin, Texas. Of course, it isn’t all work, as the company also hosts social events themed to topics they love, like pinewood derbies, Harry Potter and an annual Star Wars movie marathon.
What makes Blackbaud’s company culture great: Blackbaud built a culture of people passionate about nonprofits. Uniting around a common cause brings the team together and ensures everyone is working toward the same goal.
How you can apply Blackbaud’s ideas: Create a culture of passion. A business’s mission goes deeper than revenue. Emphasizing your corporate mission and hiring like minded people will reinforce the importance of what you do and foster a self-sustaining culture of success.
2. BLUECORE's Company Culture
Bluecore is a retail marketing platform that uses AI technology to help companies boost campaign performance. For Bluecore, customer success is deeply rooted in its culture — in fact, it’s one of the company’s core values.
“Culture is driven by a unique set of values and personality centered on clear goals that define success. Our team is clear on its goals and we are incentivized through compensation structure and recognition. With that foundation, we can apply our personality and values to define how we will accomplish those goals,” Kim Surko, vice president of customer success at Bluecore, told Built In.
Bluecore starts career pathing during the recruitment process and continues throughout the employee’s time at the company. Senior leaders offer career coaching and guidance to help team members explore their passions and find roles within the company that allow them to utilize their unique skills — even if that means creating a new role.
What makes Bluecore’s company culture great: At Bluecore, customer and employee success and satisfaction are the top two priorities. The two go hand-in-hand, and as they build each other up, they create an external and internal army of brand ambassadors.
How you can apply Bluecore’s ideas: Create a culture driven by customer success. If the customer’s happy, everyone’s happy. A team that works together with a collective goal to improve customer experience will create an internal culture of collaboration and mutual success.
3. Evie’s Company Culture
Evive integrates big data with predictive analytics to help people optimize their work benefits. Like most companies, Evive experiences growing pains, but what’s kept its culture in sync is a collective commitment to make an impact and improve people's lives.
“Work is such a large part of a person’s life, and the benefits and support platforms that go with that work can make all the difference in how someone goes from subsisting to flourishing,” Andres Gonzalez, UI designer at Evive, told Built In.
The company is passionate about making an impact on people’s daily lives, and so are its people. To reduce Evive’s ecological footprint, the company created a ‘going green’ initiative that continues to influence its culture. Employees extend their impact beyond the office by volunteering at local organizations, including the Greater Chicago Food Depository.
What makes Evive’s company culture great: Creating a better world and impacting the lives of others are core values, and Evive’s people act on their passion to support those values.
How you can apply Evive’s ideas: Create a culture based on a cause. Support employees’ interests by providing opportunities to volunteer, start a passion project or implement programs that incorporate the whole team to meet a goal.
4. FloQast’s Company Culture
FloQast provides cloud-based software that helps accounting departments streamline and improve workflows.
“Overall, I think it’s really important for management to be open about what’s going well and what’s going poorly with the business,” Mike Whitmire, FloQast co-Founder and CEO, told Built In. “I like discussing the good, but honestly, I see more value from discussing the bad.”
Having an open door policy across teams and experience levels has built a close-knit culture where everyone is comfortable asking tough questions and making a team effort to overcome adversity. Not only that, but employees are more comfortable being upfront about their concerns and needs within their team and in their individual career paths.
What makes FloQast’s company culture great: Transparency is key to FloQast’s culture and is embodied by everyone from the CEO to the latest hire. One employee noted how surprised she was at how transparent the CEO and COO were during the interview process.
How you can apply FloQast’s ideas: Create a culture around transparency. Always be intentional about having open conversations about information regarding the company and the internal and external factors that affect its health. If leaders are transparent with their direct reports, open conversations will flow through the organization.
5. Paxos’ Company Culture
Paxos is the first regulated blockchain company building products to help companies move assets faster and cheaper than ever before. The company has prioritized creating an inclusive environment for new hires starting on day one by asking them to bring in ‘rookie cookies’ to encourage team members to drop by and introduce themselves.
“We also set up new hires with team buddies, coordinate lunch with their managers and fill their desks with plenty of Paxos swag,” Helen Galarza, office manager and people operations specialist at Paxos, told Built In. “Onboarding will never stop evolving.”
Beyond the first day, Paxos encourages employees to bond by volunteering in the community and celebrating milestones like birthdays and work anniversaries. The company also hosts events like a Guacamole-Off as a competitive and delicious way to bring teams together.
What makes Paxos’ company culture great: On an employee’s first day, and every day after, Paxos prides itself on bringing people together with sweet treats and regular celebrations to ensure everyone feels included.
How you can apply Paxos’ ideas: Create a culture of inclusivity. Determine the best ways to bring people together, because teams that bond work better together and are inherently more comfortable giving and receiving feedback and brainstorming ideas. As you can see from Paxos’ approach, something as simple as cookies can get the ball rolling.
6. ServiceNow’s Company Culture
ServiceNow is a cloud-based platform that automates workflows, manages projects and simplifies collaboration for companies. As a small company, ServiceNow recognizes how much of an impact each new addition has on its culture, and encourages everyone to give input and lead new culture, diversity and inclusion initiatives.
“Growing our local culture is a constant evolution and discussion item, but we’ve already developed some traditions,” Ryan Wells, senior technical program manager at ServiceNow, told Built In.
The company sponsors team outings like karaoke, bowling and baseball games to welcome new hires into the fold. Inclusivity is a major part of ServiceNow’s culture, so when one employee brought lunch from home while others ate out, they came together and brought lunch back to the office so that everyone could eat together.
What makes ServiceNow’s company culture great: One employee describes it as a ‘culture of camaraderie.’ Customers are embraced as part of their culture; they even bake a cake each time a new customer goes live. When it comes to company culture, little acts can have a big impact.
How you can apply ServiceNow’s ideas: Create a culture around individual interests. If people are comfortable sharing their quirks, others are likely to do the same. Especially for small companies where everyone has a significant impact on the culture, it’s crucial to make sure everyone feels included and represented.
7. SecureLink’s Company Culture
SecureLink is a security platform for technology vendors and clients that provides customers with security, control and accountability. This high-tech company isn’t afraid to step outside the traditional tech candidate pool when growing its team.
“Focusing on the individual and their abilities rather than their past experience gives us a tremendous advantage,” Jacob Venard, director of customer success at SecureLink, told Built In.
Instead of focusing solely on education and experience, SecureLink looks for nontraditional candidates, hiring people with backgrounds in teaching, firefighting and philosophy. Joel Burleson-Davis, Vice President of Technology, studied philosophy, ethics, ancient languages, history and Greek in college, then went on to study systems science in graduate school before joining the team. The company hires people who are passionate about learning because they’re more likely to stay motivated, enjoy their work and tackle challenges with a unique perspective.
What makes SecureLink’s company culture great: Personality and motivation trump education and experience.
How you can apply SecureLink’s ideas: Create a culture with a thirst to learn. Ever had a candidate your team clicked well with, but they didn’t quite have the background of other interviewees? It might be worthwhile to take a chance and hire people who are passionate about learning because you can always teach technical skills to people who are driven to grow and conquer challenges.
8. Hireology’s Company Culture
Hireology is a software platform that helps companies manage the employee lifecycle. With a mix of local and remote employees, it can be challenging to create an inclusive and coherent culture.
“When you have a blended team, your local staff can help bridge gaps and build empathy,” Joel Schlundt, vice president of engineering at Hireology, told Built In.
Remote work opens up opportunities for both companies and candidates, but can push the limitations of virtual communication. To ensure seamless correspondence, Hireology has built a system to equip its team with everything it needs, including video conferencing in every meeting space and training for remote workers to prevent technical glitches. The company also brings remote and local teams together twice a year so that people can get real face time — instead of just FaceTime.
What makes Hireology’s company culture great: Empathy and communication are key to building relationships between remote and local workers. Hireology implemented empathy exercises, where employees swapped jobs for a few hours to help them understand the challenges of other roles.
How you can apply Hireology’s ideas: Create a culture that includes everyone from everywhere. Regardless of where your employees are physically located, it’s crucial that they feel a part of the team. Invest in quality technology and create a daily routine that incorporates remote and local employees so that they are able to build relationships and contribute to culture.
9. Updater’s Company Culture
Updater eases the pains associated with moving by transferring utility and digital services, reserving moving companies, updating accounts and forwarding mail. Rather than having multiple phone and in-person interviews, Updater has full-day interviews.
“Unlike a typical interview, the full day is an enjoyable experience that shows what it is truly like to be a part of Updater,” Zebin Sakeeb, services engineer at Updater, told Built In.
Condensing the entire interview process into one day saves time and resources and can reduce stress. It also gives the candidate a unique opportunity to engage with the people they will be working with in their daily environment. Typical interviews are often one-sided, but Updater’s tactic allows candidates to determine if the role and culture are a good fit for them. Employees recall the experience being more enjoyable and less stressful than traditional interviews they’ve experienced.
What makes Updater’s company culture great: Updater immerses candidates in its culture before making a hire. The company creates an equal opportunity for the team and candidate to assess the role, personality and skill set fit, ensuring everyone is on the same page from day one.
How you can apply Updater’s ideas: Create a culture where teams and candidates can make informed decisions. Interviewing is often one-sided, focusing solely on the needs of the company, but like any relationship, fit should be assessed by both parties. It can be difficult to measure culture fit through phone screens and brief meetings, but a full-day interview can provide everyone with adequate information to save time on making a final decision.
10. Workiva’s Company Culture
Workiva’s cloud platform helps companies manage data across departments and offers controlled collaboration, performance reporting, financial reporting and more. Building and maintaining such complex technology requires coherent leadership and communication across teams and roles.
“Nurturing a high-performance, fast-paced, innovative culture where everyone's ideas are encouraged and collaboratively debated takes considerable patience, openness and vulnerability,” Michael Bevilacqua, VP of product development at Workiva told Built In. “I’ve found the best way to achieve this is by modeling the behavior.”
Debate is a major part of Workiva’s culture and is highly encouraged and supported across departments. In order to yield the results required to keep up with the company’s high-demand product, it’s crucial for team members to be open and honest and solve issues efficiently.
What makes Workiva’s company culture great: Workiva’s leadership team fosters an environment of giving and receiving feedback. Leaders are willing to admit mistakes, recognize individual talents, support opinions and disagreements and exude patience, all while considering the team’s overall health and well-being.
How you can apply Workiva’s ideas: Create a culture of leadership by example. Leaders greatly influence culture, so promote people whose leadership style matches that of the company’s mission and culture. People will be much more comfortable sharing ideas and be open to feedback if the people setting an example do the same.
11. Tala’s Company Culture
Tala is a fintech company that provides financial services to underserved people around the world. Tala has built a team that is passionate about the mission and as diverse as the customers they serve.
“We have team members from all walks of life, which brings in a diversity of opinions and experiences to meaningfully drive our innovation,” Gaurav Bhargava, vice president of credit at Tala, told Built In.
The financial experts at Tala come from a range of backgrounds and experiences, which fuels creativity and growth. The company’s credit team alone represents multiple nationals and speaks several languages. Tala also provides employees with opportunities to learn new business functions outside of specific roles to explore interests and gain a holistic understanding of the company.
What makes Tala’s company culture great: Equity and diversity are key to innovation. Tala’s customers are their passion, and to serve them best, the company built a team that encourages creative thinking and represents its customer base.
How you can apply Tala’s ideas: Create a culture that reflects your customers and mission. The best way to serve your customers is with a team of people who are relatable, knowledgeable and passionate about their service. It will also foster an environment of people who can challenge and support each other, boosting efficiency and product quality.
12. Nerdery’s Company Culture
Nerdery is a digital consultancy that helps mid- to large-size clients in the healthcare, retail and manufacturing industries. That’s a broad customer base, and to get the job done, the company built a team of people with a wide variety of backgrounds and experiences. Creating one culture that’s authentic to so many unique people may sound impossible, but it’s actually just the opposite.
“Trying to create a culture from the top down never feels quite right,” Jim Butts, principal software engineer and team manager at Nerdery, told Built In. “So my focus has been in supporting activities Nerds are passionate about and encouraging everyone to share their interests — however obscure.”
The company encourages individuals to explore their passions, and the office space reflects their range of interests with Jurassic Park and Chamber of Secrets themed conference rooms and a MAME Cabinet with 400+ games. When an employee is promoted, the team celebrates by filming a creative video centered around their interests and quirky personalities.
What makes Nerdery’s company culture great: It’s centered on trust. Their team of Nerds are comfortable and proud to share their unique professional and personal passions. Nerdery is one of the growing list of companies that’s ditching the idea of “culture fit” and moving to “culture add.”
How you can apply Nerdery’s ideas: Create a culture based on authenticity and trust. Aside from embracing the individual factors that make every employee unique, this approach creates a more inclusive environment where people can be frank with feedback and recommendations.
13. Zoom’s Company Culture
Zoom is a platform for video and audio conferencing, collaboration, chat and webinars.
“The happiness crew maintains the company culture at each location through events, celebrations, community involvement and volunteering,” Steve Snyder, account executive at Zoom, told Built In.
That’s right, the company created a happiness crew focused on maintaining a close-knit culture as the company grows. Different teams come together to volunteer for local organizations like the Special Olympics, Denver Food for Thought and Habitat for Humanity.
New hires from across the globe attend a training session in San Jose to build relationships and learn about the company and its culture before their first day. Once they start, new hires are paired with a mentor to learn more about company culture and company outreach. During Zoom’s weekly company-wide office meeting, employees recognize a colleague who supported them and share updates to keep everyone in the loop and show appreciation for individual successes.
What makes Zoom’s company culture great: Zoom makes a conscious and continuous effort to grow and evolve culture with the company. During interviews, when candidates are asked “who motivates you,” their response is often a loved one, so the company hosts events for people to bring their child or parent to work for colleagues to meet the people who inspire their teammates.
How you can apply Zoom’s ideas: Create a culture committee. As a company grows, culture often becomes a back burner issue. Rather than allowing culture to run unattended, create a team that meets regularly, establishes culture programs and re-evaluates culture as teams grow and change.
14. BENTO FOR BUSINESS’ COMPANY CULTURE
Bento for Business is an expense management software that helps small businesses control employee spending with smart employee debit cards.
“Though we move at a fast pace, and it might seem that we don’t have time to sit and explain things, every employee at Bento loves sharing, helping and lifting others,” John Turner, full-stack engineer at Bento, told Built In. Bento’s motto, “Be Human,” illustrates the company’s dedication to both professional and personal development.
To support team members in all aspects of their lives, several members of the company’s leadership team extend their mentorship beyond the workplace, helping employees be more human. This mentality of helping and supporting each other is transferred throughout the company from colleagues to customers and partners. When one employee was apprehensive about talking with the CEO, they began having regular meetings to build their confidence, discussing both personal and professional challenges and goals.
What makes Bento’s company culture great: No matter their level, employees feel valued in all aspects of their lives, including both their professional and personal aspirations.
How you can apply Bento’s ideas: Create a positive culture of leadership and mentoring. Make sure employees are comfortable collaborating with colleagues at all levels. Encourage one-on-one meetings between various roles and teams.
15. CB INSIGHTS’ COMPANY CULTURE
CB Insights uses machine learning for data analysis to help companies understand industry trends and make informed decisions based on factual evidence. For a company that analyzes trends, it’s important that their employees are up-to-date with evolving technology.
Managers regularly talk with employees about their paths and where they would like to grow personally and professionally. They also encourage people to take on new challenges, even hosting a quarterly Hack Day where employees work on anything they want for the company for 24 hours.
What makes CB Insights’ company culture great: The company hires people who are hungry for knowledge, and it continuously feeds that hunger with stipends and opportunities to learn.
How you can apply CB Insights’ ideas: Create a culture that prioritizes individual development. Both professional and personal development are major factors contributing to an individual’s success. Support your employees’ passions and they will be more engaged and motivated at work and life in general.
16. REONOMY’S COMPANY CULTURE
Reonomy is a search platform for commercial real estate that uncovers insights and new opportunities for users nationwide.
“We have a unique culture of ownership, enthusiasm and collaboration at Reonomy, and I’m thrilled to be a part of it,” Michael Manne, Reonomy chief revenue officer, told Built In. “Many companies talk about culture, but it’s definitely something you both see — and feel — when you visit our office.”
To champion its culture of collaboration and ownership, Reonomy shares both individual and team “shout-outs” during company meetings. The company also seeks out diverse talent who are passionate about the product, which helps everyone see the purpose and value in their work.
What makes Reonomy’s company culture great: Reonomy built a collaborative team of independent owners. All of the company’s team members are quick to brainstorm ideas and take ownership on tasks to make ideas happen.
How you can apply Reonomy’s ideas: Create a culture that supports both autonomy and collaboration. Building a successful culture is a balance of pushing people beyond their comfort zones and allowing them to succeed at what they do well. Provide your team with a mix of both so that your people are comfortable working together and are equally equipped to own their role.
17. SHIPWELL'S COMPANY CULTURE
Shipwell is a platform dedicated to automating the freight transport logistics industry by replacing the current manual and less transparent shipping processes. The platform helps companies find an optimal carrier with instant quoting and booking and real-time shipment tracking.
Instead of values, Shipwell sets its culture around six behaviors because the company believes common behaviors and actions form a culture more so than values.
“Every employee gets taken through Shipwell’s culture deck and spends time with the founders to discuss the company’s vision with the founders. We take a lot of time to talk about our core behaviors and how we measure up to them,” Jason Traff, Shipwell president and co-founder, told Built In.
What makes Shipwell’s company culture great: Shipwell works hard to foster an open, transparent environment full of workshopping and brainstorming. Traff has said his desk is the first one an employee sees after passing the office’s reception area. This reinforces transparency and exemplifies accessibility, especially in a growing company where leadership can easily become closed off from the rest of the company.
How you can apply Shipwell’s ideas: Though moving the co-founder’s desk to the most trafficked area in the office is a tremendous statement, don’t feel like that’s the only way to be accessible. Simply encouraging new employees to provide suggestions or ideas and having leaders meet with employees early on can set a precedent of accessibility right away.
18. GTREASURY’S COMPANY CULTURE
GTreasury is a SaaS and risk management platform that helps digital treasurers across the world make informed decisions. As a fast-growing and evolving team, GTreasury has had to integrate international teams and products.
“To accomplish these goals, teams are working hard to over-communicate and get constant feedback,” Ashley Pater, GTreasury’s SVP of product told Built In. “This includes conference calls at odd hours to accommodate time zones and weekly meetings.”
For an international company, over-communication is key to ensuring everyone is well-informed and ideas are being heard. To bring teams even closer together, GTreasury hosts a variety of team bonding events, including a charity chili cook-off, a Halloween hackathon and celebrations for birthdays, weddings, new family members and holidays.
What makes GTreasury’s company culture great: The company errs on the side of oversharing so that everyone is on the same page, ensuring time and resources aren’t lost due to miscommunication.
How you can apply GTreasury’s ideas: Create a culture that fosters cross-team collaboration and accountability. By building a company culture where teams rely on one another for collaboration and everyone's successes and failures are interlinked, teams will have higher incentive to work together and be held responsible.
19. PING IDENTITY’S COMPANY CULTURE
Ping Identity is a security tech company that protects clients’ identity information. To best serve the company’s diverse range of clients, Ping Identity has built an internal team that reflects its clients and brings a variety of backgrounds and opinions to the table to help solve problems.
“We foster an environment that is supportive, inclusive and diverse. When hiring, we recruit extensively at different college events looking for new and diverse candidates, and we promote internal referrals from employees,” Kristen Komatz, Ping Identity’s senior director of product development, told Built In.
Even more important than diversity, Ping Identity builds an inclusive environment to ensure everyone feels comfortable and welcome no matter their background or experiences. Ping Identity also offers leadership classes and mentorship opportunities to ensure new hires are matched with colleagues who are interested in mentoring and have the training needed to build a successful mentor-mentee relationship.
What makes Ping Identity’s company culture great: Diversity, inclusion and mentorship are key components of Ping Identity’s, well, identity. The company embraces change and is always looking for ways to improve its culture and the individuals that make it.
How you can apply Ping Identity’s ideas: Create a culture that’s both diverse and inclusive. Make a conscious effort to both recruit talent from a variety of backgrounds (that means stepping away from your go-to recruitment platforms) and targeting diverse candidates on their turf. No matter where you are in your diversity efforts, building an inclusive culture will make everyone more comfortable, connected and engaged at work.
20. RISKMETHODS’ COMPANY CULTURE
Riskmethods, a supply chain management software company, built a culture that celebrates its internationally diverse cultures.
“We are very lucky to have people from different countries and cultures all throughout the office,” Coleen Shaughnessy, a marketing specialist for riskmethods told Built In. “So, learning about different traditions and holidays in other countries is always fun and definitely makes us a little more unique in how we celebrate.”
To ensure teams in the U.S., Germany and Poland remain close across borders, riskmethods offers an employee exchange program to allow employees to travel to other offices and meet their colleagues in-person. Even as the company grows, riskmethods continues to have company-wide lunches on a new hire’s first day to make sure everyone feels welcome and included.
What makes riskmethods company culture great: Riskmethods encourages its team members to learn about and celebrate their different international cultures.
How you can apply riskmethods’ ideas: Create a company culture based on your teams’ personal cultures. If you have an international team, educate your people on cultural differences and form diversity initiatives. Doing so will improve how teams communicate and collaborate — key components of success for remote teams.
21. SHOPGATE’S COMPANY CULTURE
Shopgate, an e-commerce mobile shopping app, built an international culture based on collaboration and mentorship.
“Shopgate has a wonderfully horizontal culture: Proposals and ideas from individual contributors are valued and celebrated,” Nicollette Mead, product manager at Shopgate, told Built In. “This culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit their talents and passions.”
With half of the company’s team in Germany and the other half in Texas, maintaining strong communication and culture is a constant point of emphasis. To ensure the culture grows with the company, Shopgate looks for candidates who “radiate passion,” have a “hunger for learning,” and above everything, have a shared vision for the company’s product and goals.
What makes Shopgate’s company culture great: Shopgate prioritizes communication and collaboration by hiring people with a shared vision and investing in tools to support their international culture.
How you can apply Shopgate’s ideas: Create a culture grounded in collaboration. Teams that communicate well and work together are more productive and lead to increased employee satisfaction. Especially if you have remote team members, it’s crucial to make sure they are included in company culture.
Watch our on demand webinar to hear from expert panelists about ways to build a culture of belonging at your organization, and the changes that you can make to be a fully inclusive employer.