If you’re hiring based on “gut feeling,” you’re likely hiring on the basis of unconscious bias. The best way to prevent yourself from succumbing to these unconscious biases is to become aware of them and take action to prevent them when recruiting, hiring and retaining employees. Doing so will help your team build a more diverse and inclusive workplace.
What Is Unconscious Bias?
Unconscious biases are prejudices and stereotypes individuals have about certain groups of people that they aren’t consciously aware of having. These biases may exist toward people of various races, ethnic groups, gender identities, sexual orientations, physical abilities and more.
DEI experts offer solutions to create a radically inclusive workplace.
What Is Unconscious Bias?
Unconscious biases, or implicit biases, are attitudes that are held subconsciously and affect the way individuals feel and think about others around them. Subconscious attitudes aren’t necessarily as well-formed as coherent thoughts, but they can be very ingrained and impact the emotional and rational responses of individuals in everyday situations.
Biases and prejudices often develop in early childhood as children begin to make assumptions based on personal experiences. They may also receive stereotypes from parents, education systems and other cultural institutions, as well as from popular forms of media such as books, movies and television. As a result, unconscious biases can be forged over many years while going undetected.
There are many types of unconscious biases. Some of the most common are biases in how individuals regard their own thought processes and reasoning abilities, such as focusing on negative qualities of individuals that align with one’s existing attitudes — like in confirmation bias and affirmation bias.
Other unconscious biases are directly related to how other people may look. These types of biases tend to rely on stereotypes and can result in discriminatory practices when people are not treated like individuals, such as racism, ageism and beauty bias.
There are also unconscious biases that stereotype people based on how they behave — even though these types of biases aren’t commonly talked about, holding these biases can result in discriminating against people based on their personalities.
16 Examples of Unconscious Bias in the Workplace
We’ve identified 16 types of unconscious bias that commonly affect candidates and employees in the workplace, and also provided some tips for how to avoid them when hiring and retaining employees.
Unconscious Bias Examples
- Affinity bias
- Confirmation bias
- Attribution bias
- Conformity bias
- The halo effect
- The horns effect
- Contrast effect
- Gender bias
- Name bias
- Beauty bias
- Height bias
- Anchor bias
- Nonverbal bias
- Authority bias
- Overconfidence bias
When companies hire for “culture fit,” they are likely falling prey to affinity bias. When hiring teams meet someone they like and who they know will get along with the team, it’s more often than not because that person shares similar interests, experiences and backgrounds, which is not helping your team grow and diversify. While similarities shouldn’t automatically disqualify a candidate, they should never be the deciding factor, either.
To avoid affinity bias, actively take note of the similarities you share with the candidate so that you can differentiate between attributes that may cloud your judgment and the concrete skills, experiences and unique qualities that would contribute to your team as a “culture add” rather than “culture fit.”
In hiring, confirmation bias often plays a detrimental role at the very beginning of the process when you first review a resume and form an initial opinion of the candidate based on inconsequential attributes like their name, where they’re from, where they went to school and so forth. This opinion can follow you into the interview process and consequently steer questions to confirm the initial opinion of the candidate.
While every interview will lend itself to a unique conversation based on the individual’s background, it’s important to ask standardized, skills-based questions that provide each candidate with a fair chance to stand out. This will help prevent your team from asking too many off-the-cuff questions that may lead to confirmation bias.
While this may seem harmless, humans are quick to judge and falsely assume things about a person without knowing their full story. When hiring, attribution bias can cause hiring managers and recruiters to determine a candidate unfit for the job because of something unusual on their resume or unexpected behavior during the interview.
Rather than assume a candidate is unfit for a job because they were late to the interview, ask them what happened — it could be totally innocent and unprecedented. If there is something on their resume or something they said during the interview that caused you to draw conclusions about the candidate, ask them further clarifying questions. Don’t forget that interviewees are often nervous and may misspeak or stumble. Give them a chance to share their full story with you before you judge.
When your hiring team gets together to review a candidate’s application materials and conduct the interview, conformity bias can cause individuals to sway their opinion of a candidate to match the opinion of the majority. The problem is the majority is not always right, which may cause your team to miss out on an excellent candidate because individual opinions become muddled in a group setting.
Before you get your hiring team together to review a candidate, have them all write down and submit their individual opinions separate from one another immediately after the interview ends. Then have your team come together and review what everyone wrote down so you can hear their impartial opinions and avoid conformity bias in the process.
The Halo Effect
The Halo Effect
The halo effect can come into play at any stage of the hiring process. You may see a candidate worked at a highly regarded company or graduated from an elite school, but if there’s anything we’ve learned about the 2019 college admissions scandal, it’s to not judge a candidate on the merit of their name-brand education.
The halo effect can be dangerously blinding when it comes to reviewing candidates, but it can be avoided. When reviewing a stack of applications, you are probably looking for something unique that makes a candidate stand out from the rest. When you do this, also consider the candidate without that one gleaming attribute and see how their experiences, skills and personalities compare to other candidates who may not have had the same privileges or opportunities.
The Horns Effect
The Horns Effect
The direct opposite of the halo effect, the horns effect can cause hiring teams to weed out candidates based on a trait that is averse to the team’s preferences. This could be something as trivial as the candidate working with a company you personally dislike or the candidate displaying a particular quirk or mannerism during the interview. Such traits may alter your perception of the candidate entirely even though it’s a small factor that may not even be relevant.
If you have a negative feeling about a candidate, take the time to figure out exactly where that gut feeling is coming from. It may be something superficial or insignificant that shouldn’t affect their chance at the role. You may also want to check with the rest of the interviewing team to understand the root of their opinions and preferences about a candidate.
The Contrast Effect
This one is a bit of a mind-bender, but it’s also one of the most common types of bias in the recruiting industry. When you’re reviewing loads of candidates, it can be easy to compare one application to the next in the stack and determine which one is better than the other. An exceptionally good interview with one candidate may make the next one seem terrible.
To avoid the contrast effect, create a structured applicant review and interview process so that your team will be able to compare applications and interview answers as apples-to-apples rather than apples-to-oranges. This also goes for performance reviews and rewards for individual employees.
Too often men are given preferential treatment over women in the workplace. According to Lean In’s Women in the Workplace study, women only occupy 25 percent of c-suite executive positions, and for every 100 men promoted from entry-level to manager roles, only 87 women are promoted.
Avoid gender bias by conducting blind screenings of applications that exclude aspects of a candidate that may reveal their assumed gender, like name and interests. Set diversity hiring goals to ensure your company holds itself accountable to equitable hiring practices. And again, make sure to compare candidates based on skill and merit rather than traits that can cloud your judgment of them.
Ageism affects older people more often than younger people. About two-thirds of workers aged 50 and over believe older employees face discrimination because of their age. The later employees are in their careers, the more difficult it is to change careers, find a job or move up in their careers because employers tend to value younger talent — even though experience and expertise are critical skills for any successful business.
To avoid ageism in the workplace, train your team members to understand the issue of ageism and debunk some of the myths about workers of different ages. Your company should also create a policy that prevents age bias along with hiring goals to keep age diversity top of mind when recruiting new talent.
This is one of the most pervasive examples of unconscious bias in the hiring process, and the numbers bear it out. One study found that white names receive significantly more callbacks for interviews than Black names. Another study found that Asian last names are 28 percent less likely to receive a callback for an interview compared to Anglo last names.
Name bias can be avoided if you omit the candidate’s name and personal information — like email, phone number and address — from their application materials. You can either do this by assigning candidates a number or have an unbiased third-party team member omit this information for the hiring team until they bring a candidate in to interview. This will ensure that hiring teams are selecting candidates based on their skills and experiences without the influence of irrelevant personal information.
While appearance (race aside) is not protected by the Equal Employment Opportunity Commission, it is a form of bias that is prominent in the workplace. Many people connect beauty to higher levels of intelligence, social skills and physical health. This works to the advantage and disadvantage of attractive workers. Physically attractive workers can go on to earn up to 15 percent more than less attractive workers, but attractive candidates may also be discriminated against by hiring teams due to perceived entitlement.
To avoid beauty bias, companies should create structured recruiting and interview processes so that your team will be able to compare applications and interviews equally and reduce the risk of bias. Phone screenings (as opposed to video calls) and unbiased technologies can also help teams identify top candidates.
This may seem a bit far-fetched, but one study found that one’s annual earnings can increase up to 13 percent with an additional centimeter in height. Another study found that tall candidates are perceived as more competent, employable and healthy, which may explain why 58 percent of male CEOs at major companies are over six feet tall.
Conducting blind interviews, phone interviews or video interviews will reduce your susceptibility to judge a person based on their height. Also, simply knowing that this bias is a common social behavior will help you identify your bias against candidates.
Anchor bias commonly occurs in the hiring process while comparing candidates. A recruiter may see one aspect of a candidate and then cannot “unsee” that characteristic while considering other applicants. For example, the first applicant a recruiter considers may request a significantly lower salary than the following candidates. This can create an expectation anchor bias that the latter candidates are asking for too much.
To avoid anchor bias, try to compare every aspect of a candidate and never rely on one singular piece of information as a deciding factor. If you find yourself coming back to one piece of information you’re comparing against, try omitting that anchoring piece of information and comparing candidates based on their other characteristics and qualifications.
When you meet a candidate (whether it’s in person or virtually) for an interview, nonverbal bias can creep in. Whether it’s a weak handshake, folded arms or difficulty holding eye contact, it’s easy to take these cues as disinterest, overconfidence or an overall negative attitude. It’s important to remember that the way a person moves through the world is not indicative of their true intentions or whether they will be a successful addition to your team or not.
Remember that everyone is different — this includes their mannerisms and ways of communicating physically. For example, if a candidate keeps their arms crossed in an interview, perhaps it’s simply a nervous response. You can teach someone to uncross their arms, but that doesn’t mean they will bring the necessary skills to their position.
Authority bias is very easy to find in the workplace because hierarchies are already in place. Existing hierarchies make it incredibly easy to simply follow the leader, even if the leader’s ideas aren’t what is best for the company or their employees. But putting too much trust and power in leadership roles can limit employee engagement, hinder employees’ professional growth and ultimately damage a company’s ability to innovate.
Avoiding authority bias can be difficult depending on the culture of a workplace. One of the best ways to avoid this bias is to foster an environment of ideas, where others speak up and voice their own opinions and ideas.
Overconfidence bias may not lead to the kinds of hiring and recruiting issues other biases cause, but it can create conflict within an organization and cause a company to not live up to its potential. When overconfidence bias is allowed to flow freely, companies or employees with this bias do not believe they need to make improvements, thus affecting their own growth as well as the company’s growth.
One way to avoid overconfidence bias is to continue your work on affinity bias and hire a diverse team that doesn’t fall into the groupthink trap. It will be more difficult for overconfidence to take over if you foster a diverse and challenging environment.
How to Reduce and Prevent Unconscious Bias
To seriously address unconscious biases, commit to some long-term strategies. The following ideas enable businesses to cultivate more welcoming workplaces that a wider range of candidates will want to join.
Tips to Reduce and Prevent Unconscious Bias
- Unconscious bias training
- Talent assessments and candidate scorecards
- Diversity hiring goals
- Different interview techniques and formats
- Diverse and inclusive culture
1. Unconscious Bias Training
Education is an important step in becoming more aware of unconscious biases. Conduct unconscious bias training programs to teach employees how factors like language can alienate candidates and coworkers. Training sessions are also an excellent opportunity to set expectations for how leaders should enforce diverse, equitable and inclusive practices going forward.
2. Diversity Hiring Goals
Seek out diverse sources of talent by opening up positions to remote candidates, which broadens the candidate pool to include people of varying life experiences, and targeting historically Black colleges and universities (HBCUs).
3. Talent Assessments and Candidate Scorecards
Develop objective interview and hiring methods. Talent assessments and interview scorecards create a common structure for grading all candidates, which ensures interviews stay the course and don’t dive too deep into candidates’ personal backgrounds.
4. Different Interview Techniques and Formats
Diversify your interview tactics and formats to make your interview process less prone to bias. Phone interviews are a great way to prevent beauty bias from influencing recruiting decisions. A common set of pre-interview questions is another interview technique that creates a more standard, less biased interview setup.
5. Diverse and Inclusive Culture
Addressing unconscious biases is just one of the many DEI initiatives companies should be investing in. Leaders should collaborate with HR to develop guidelines and policies that serve as the foundation for a diverse and inclusive culture. This is a more holistic approach that proves DEI is a permanent part of a company’s identity, not just a catchphrase.
An in-depth analysis of diversity, equity, and inclusion in the technology industry.