Companies use vision statements to give a succinct overview of a shared purpose that guides their workplace. An effective company vision outlines a clear and often ambitious long-term goal, setting the tone for how the organization will pursue its overall objective. The following are nine examples of companies with vision and how they articulate their aspirations.
Companies With Vision
- Jabra Hearing
- Mixbook
- Zoom
- Ikea
- Southwest Airlines
- Afresh
- firsthand Health
Companies With Vision
Founded: 1884
Headquarters: New York, New York
Memorial Sloan Kettering Cancer Center is an established name in cancer care with more than a century-long legacy of treating patients. It invests heavily in research, training and technology. It also created a cancer engineering doctoral program that trains biomedical scientists to bring together engineering, physical science and computing in an effort to improve cancer diagnoses and treatments.
Vision: To be the world’s leading authority on cancer.
Founded: 2018
Headquarters: Fully remote
Jabra Hearing is a health tech company that offers direct-to-consumer hearing aids that are managed remotely. Looking to the future of telemedicine and hearing care, the company has developed tech that will allow clients to access audiology services on a remote basis. Jabra’s in-house audiology team works with its clients to onboard them to its high-tech, Bluetooth-enabled hearing aids.
Vision: Enable everyone to reach their full hearing potential.
Founded: 2006
Headquarters: Fully remote
Mixbook creates custom photo books, cards, calendars and home décor using clients’ photographs. By providing both the design templates and the printing services, it enables any client with family photos to quickly create a photo book or other memento and have it shipped directly to their address. To serve a generation of people accustomed to social media features like graphics programs and filters, Mixbook projects are fully customizable.
Vision: We’re on a mission to empower creativity and deepen human connection — transforming how people capture and share their most meaningful memories. Our future is one where our products allow people to feel seen and valued. Where memories are creatively exchanged and relationships are strengthened.
Founded: 2008
Headquarters: Newport Beach, California
Technossus is an IT company that consults on data and analytics, cloud computing and process engineering. It serves the healthcare, aerospace and financial services industries. The company’s healthcare tech division works with clients to implement bioscience software and healthcare system transformations, while aerospace uses big data, AI and machine learning to optimize IT performance.
Vision: We will be the company that owns the intersection of consultative thinking and expert software development using the most advanced technologies.
Founded: 2011
Headquarters: San Jose, California
Zoom has a variety of communication and collaboration tools for businesses and individual users. Those offerings include video meetings, a chat function, an online whiteboard for shared brainstorming, solutions for hosting online webinars and email and calendar invites to make scheduling simple and efficient.
Vision: “One platform delivering limitless human connection.”
Founded: 1943
Headquarters: Delft, Netherlands
Retail furniture company IKEA got its start in Sweden in the 1940s, but has since grown into a global brand with 460 stores in 62 markets. IKEA sells all sorts of home goods, from sofas and dining tables to rugs and light fixtures. The company also works with research and design lab SPACE10 to develop innovative new design solutions.
Vision: “To create a better everyday life for the many people.”
Founded: 1971
Headquarters: Dallas, Texas
Southwest Airlines flies customers to domestic and international destinations. The company operates out of 120 airports in 11 different countries, with flight options for both individual consumers and business customers. Southwest is known for allowing travelers to check their first two bags for free and choose where they’ll sit as they board the plane, rather than reserving a particular seat in advance.
Vision: “To be the world's most loved, most efficient, and most profitable airline.”
Founded: 2017
Headquarters: San Francisco, California
Afresh builds inventory solutions for grocers, balancing its mission to eliminate food waste with a commitment to ensuring people have access to fresh food options. The company’s technology uses artificial intelligence to help grocery stores make smarter ordering decisions and streamline their workflows.
Vision: “A world where everyone has the food they need and none of it goes to waste.”
Founded: 2021
Headquarters: New York, New York
Firsthand provides services to people who have been diagnosed with serious mental illness. Its team members help them access peer, social and medical support, meeting with patients at home or other convenient spots in their local area. In addition to its New York headquarters, firsthand has locations in Florida, Ohio and Tennessee.
Vision: “A world where individuals living with serious mental and physical illnesses live their best possible lives.”