Companies use vision statements to give a succinct overview of a shared purpose that guides their workplace. An effective company vision outlines a clear and often ambitious long-term goal, setting the tone for how the organization will pursue its overall objective. The following are examples of companies with vision and how they articulate their aspirations.
Companies With Vision
- Jabra Hearing
- Mixbook
- Zoom
- Ikea
- Southwest Airlines
- Afresh
- firsthand Health
Companies With Vision
Founded: 2011
Headquarters: Seattle, Washington
Remitly operates a global money transfer platform. Through its website and mobile app, the company allows users to send funds to recipients in more than 170 different countries and territories. Remitly offers multiple delivery methods, including cash pickup and bank deposit, and it guarantees fee refunds for users whose transfers aren’t delivered on time.
Vision: “Remitly's vision is to transform lives with trusted financial services that transcend borders. Focus has always been a key part of our strategy and our initial laser focus is on transforming the global remittance industry. Over time, we will leverage our trusted financial services brand and our global network to extend into additional, complimentary products.”
Founded: 2011
Headquarters: Boulder, Colorado
Scaled Agile works with enterprises across a variety of industries to implement the SAFe framework, which it describes as “the world’s most trusted system for business agility.” Notable names like FedEx, Southwest Airlines, PepsiCo and Intel have used Scaled Agile’s training, certification and technology solutions to help them transform their operations.
Vision: “To make the world a better place by enabling enterprises to continually deliver innovative business solutions.”
Founded: 2016
Headquarters: Paris, France
Inato is a healthtech company that provides a variety of solutions that connect community-based medical research centers to trials to make them more optimized. The company’s platform helps site selection, patient recruitment and performance tracking.
Vision: “We envision a world where participating in a trial is so simple that all doctors can offer the right trial for their patients. By enabling all community sites to offer the right trials to their patients, we will not only make clinical research more inclusive, but also more efficient.”
Founded: 2019
Headquarters: Los Angeles, California
Machina Labs uses prototyping and AI to advance robotic manufacturing technologies. The company prioritizes a high rate of production for innovation, design and engineering of their sheet metal aerospace, defense and automotive product lines.
Vision: “To unlock manufacturing and unconstrain innovation, for all. Manufacturing parts should be as easy as a click of a button, from anywhere in the world, for any volume, without having to build expensive, rigid factories specific for each part”
Founded: 2020
Headquarters: Chicago, Illinois
Avaneer Health aims to create more efficient connections between healthcare professionals, organizations and patients across the industry. It is a secure and open network that uses insurance information to help patients find providers that take their insurance. The company develops care-focused solutions that users can commercialize through its digital marketplace, Avaneer Solution Exchange.
Vision: “At Avaneer Health, we provide the connectivity to guide the healthcare industry into a new era of healthcare experiences: where data is shared, care can be accelerated, and solutions are developed together.”
Founded: 2012
Headquarters: Boston, Massachusetts
Forward Financing provides flexible capital to small businesses throughout the United States using proprietary technology. The company allows businesses to access financing more quickly than traditional banking and, since 2012, has provided over 58,000 growing businesses with more than $2.6 billion of working capital.
Vision: “We believe in the power of small businesses and the positive impact they can have on the communities where we live and work. Every business deserves financial opportunity, including small businesses, which form the backbone of our economy. That’s why we do what we do.”
Founded: 2000
Headquarters: Louisville, Colorado
GHX is a SaaS cloud-based healthcare business and data automation company. It provides supply chain consulting, data management tools and electronic payment solutions that aim to simplify patient-centered healthcare businesses.
Vision: “Over the last two decades, GHX has continued innovating alongside a passionate community of healthcare providers, manufacturers, distributors and other industry stakeholders, all united around a common purpose: to simplify the patient-centred business of healthcare to improve outcomes.”
Founded: 2020
Headquarters: Gardena, California
GrayMatter Robotics bundles AI software with commercially available robots to create robotic assistants that can make repetitive manufacturing tasks easier. The robots can complete ergonomically challenging and tedious tasks to increase productivity and improve working conditions.
Vision: “The GrayMatter vision is to transform operations and empower people. This might look like transforming manufacturing companies into technology companies that create new revenue, boost the economy and revitalize cities. Or it could mean empowering people to make clean water for communities, saving energy and creating machine learning environments on university and corporate campuses.”
Founded: 2016
Headquarters: Boston, Massachusetts
Lusha is a B2B contact and company information platform. Its software helps recruitment, marketing and sales professionals find business profiles of candidates and potential leads. The company boasts a database of over 200 million entries.
Vision: “Our mission is to organize the world’s business data while empowering our customers to uncover relevant revenue and growth opportunities.”
Founded: 2008
Headquarters: Cambridge, Massachusetts
MacPaw develops software for MacOS and iOS users to simplify and optimize their devices. The company uses machine learning and human-computer interaction to create products including CleanMyMacX, Unarchiver and ClearVPN.
Vision: “A world where technology empowers human life: We’re building a world where technology enriches human life, not disrupts it. We create tech products, but we always center our focus and our actions on people. After all, technology is here only to help humans be their better selves.”
Founded: 2018
Headquarters: San Francisco, California
Render offers a cloud platform for developers that consolidates all of their sites, apps and services in a single location. The company provides a way to manage infrastructure flexibly and minimize maintenance for web developers.
Vision: “Render Capital envisions a world where opportunities outweigh obstacles. Our mission is to create a robust and thriving regional economy where entrepreneurs see the Midwest and South as a place they can find appropriate risk capital necessary for them to start and grow.”
Founded: 2001
Headquarters: Chicago, Illinois
SteelSeries designs and manufactures hardware and software that aim to improve gaming experiences. Its products include keyboards, headsets and mice to augment gaming consoles and computers. The company aims to make customizable playing experiences for recreational and professional gamers alike.
Vision: “The mission of the company has been the same since its inception, to create gear that caters to the most demanding consumer group in the world: gamers.”
Founded: 2018
Headquarters: Denver, Colorado.
zLinq provides services and software to help businesses consolidate communications across sites, vendors and phone systems. Its goal is to transform the communications industry.
Vision: “zLinq’s mission is to create a better experience in an industry that is currently painful to deal with. The name zLinq is a play on words with the telecom term ‘last mile’. Today’s definition of communications is much broader than connectivity and zLinq’s competencies extend to unified communications, collaboration and call centers. Fundamentally our mission is to continue improving solutions that connect businesses to everything mission critical.”
Founded: 2018
Headquarters: New York, New York
Place Exchange is an adtech company that provides a programmatic platform for out-of-home, or OOH, advertisements and media such as digital billboards. Its technology is aimed to simplify contact for advertisers and agencies and unifies planning, buying and measurement for place-based media.
Vision: “Place Exchange is on a mission to transform the entire OOH channel to be truly programmatic for buyers and sellers. Join us as we apply our vision and technology to reshape advertising and content in the physical world around us.”
Founded: 2013
Headquarters: San Francisco, California
Honeybook is a client management platform for independent, service-based businesses and freelancers. It has tools to improve contracts, payments, invoicing and more. It tracks projects based on the stage of partnership and sets up automatic discounts and tax calculations.
Vision: “HoneyBook is on a mission to make it easier to run an independent business and live a life filled with passion and purpose.”
Founded: 2013
Headquarters: Austin, Texas
AlertMedia is a B2B notification and communication software that provides emergency communications and risk management for travel. It employs meteorologists and intelligence analysts to monitor data sources with the aim of protecting clients from impending threats.
Vision: “Our mission is to save lives and minimize loss by facilitating timely, accurate, and relevant communications when an emergency situation threatens personal safety and business continuity.”
Founded: 2014
Headquarters: Chicago, Illinois
Supernova Technology uses security-based lending solutions to connect the financial ecosystem. Its customizable, cloud-based end-to-end software solutions automate securities-based lending from origination through the life of the loan to reduce cycle time and cost and also facilitate more efficient digital customer experiences.
Vision: “We envision a world where all people have the highest probability for successfully accomplishing their goals with the least amount of risk. We believe that the path to financial freedom happens through the effective management of both assets and liabilities, working together in a comprehensive way, as part of a common plan.”
Founded: 1972
Headquarters: Medford, Massachusetts
Agero is a B2B company working with insurance providers, automakers, repair facilities, car dealers, tow companies and other vehicle service providers to connect millions of drivers to assistance and support. For example, Agero offers Swoop, a software platform that uses artificial intelligence and algorithms to streamline roadside assistance programs.
Vision: “We’re powering the next generation of software-enabled driver safety services and technology, pushing the limits of big data to transform the entire driving experience.”
Founded: 1996
Headquarters: Chicago, Illinois
VelocityEHS provides cloud-based environmental health and safety solutions that help businesses meet their ESG goals faster. Its platform aims to provide simple and intuitive solutions that are affordable, fast to implement and offer high-quality user experiences. The company works to report and reduce carbon emissions, improve ethics in the global supply chain and take more steps toward achieving a sustainable future and positively influencing others in the same space.
Vision: “Making the world’s best workplaces safer and more sustainable.”
Founded: 2011
Headquarters: Austin, Texas
Invoice Home allows small businesses, freelancers and entrepreneurs to generate and customize professional invoices for their businesses. The company counts more than 9 million customers across over 100 countries and territories. Its platform features more than 300 templates in various languages.
Vision: “We believe in supporting enterprising individuals who work hard for what they want. We also believe competition is essential to a healthy and inclusive economy and not the exclusive domain of a few corporate giants.”
Founded: 2013
Headquarters: New York, New York
Loanstreet offers a marketplace platform for users to compare financial products like personal loans, credit cards and mortgage loans from different banks and financial institutions. It works to streamline the process of sharing, managing and analyzing loans for credit unions, banks and direct lenders. Hundreds of financial institutions rely on its automated platform.
Vision: “Modernize the lending industry. Democratize the lending industry. Anticipate problems and innovate solutions. Build a network of global alliances.”
Founded: 2020
Headquarters: Boca Raton, Florida
FPFX Tech serves the financial industry with solutions and services for foreign exchange trading. Its offerings span trade platforms, liquidity solutions, risk management tools and other technology to help trading firms and brokerages streamline the trading experience for their clients.
Vision: “Our vision is to deliver unique and individualized trading experiences for each and every trader that focuses on their specific interactions with the markets.”
Founded: 2001
Headquarters: Chicago, Illinois
SpotMe is an enterprise event platform for virtual, hybrid and in-person events. The company offers tools for organizing and hosting events, conferences and meetings. Its branded app lets companies offer personalized experiences and view data insights that sync with their customer relationship management systems.
Vision: “We exist to challenge the status quo in order to create greater experiences for customers and employees.”
Founded: 2001
Headquarters: Chicago, Illinois
Invenergy develops and operates sustainable energy solutions including wind, solar, natural gas, storage, transmission and more. The company and its affiliated companies have developed more than 31,000 megawatts of projects that are in operation, construction or contracted. Its goal is to advance cleaner, more reliable and affordable energy.
Vision: “Our commitment to making a positive impact on the world around us goes beyond growing and developing clean energy. We go above and beyond to support the communities and environments where we develop, live, work and operate.”
Founded: 2011
Headquarters: Santa Monica, California
Technology company Snap is known for the Snapchat mobile app, which allows users to send and receive messages, videos and photos that disappear after a certain amount of time. Snap also works with emerging technologies like AI and AR to deliver innovative features such as sponsored AR filters that brands can use to boost customer engagement through Snapchat.
Vision: “We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.”
Founded: 2009
Headquarters: New York, New York
GameChanger operates a digital platform for streaming youth games for sports such as baseball, basketball, lacrosse, soccer and softball. Its software also includes features like automatically generated highlight clips and real-time scoreboard capabilities to help viewers follow the action.
Vision: “Build the first and best place to experience the youth sports moments important to you.”
Founded: 2017
Headquarters: Boston, Massachusetts
1upHealth makes products that enable healthcare interoperability by streamlining acquisition, management, sharing and analysis of clinical data. Its technology is designed to serve healthcare payers, medical providers, digital health companies and organizations in the life sciences space.
Vision: “At 1upHealth we’re redefining interoperability and solving healthcare’s toughest data challenges.”
Founded: 2005
Headquarters: Hudson, Ohio
Leaf Home’s direct-to-consumer brands provide customers with technology products to support their home maintenance and safety projects. For example, Leaf Home Safety Solutions offers stair lifts, walk-in tubs and custom tub-to-shower conversion services, while Leaf Home Water Solutions specializes in affordable water treatment systems.
Vision: “To be the leading direct-to-consumer provider of innovative, branded home solutions delivering a superior end-to-end experience to homeowners.
Founded: 2006
Headquarters: Munich, Germany
Businesses in a variety of industries use commercetools’ technology to bring together components from various vendors so they can create engaging online shopping experiences. The company has more than 600 employees spread across a dozen global offices serving organizations that operate under B2B, B2C and D2C business models.
Vision: “As leaders in digital commerce technology, commercetools is at the forefront of driving the evolution of commerce innovation. We enable businesses to build outstanding shopping experiences while championing positive change for a better world.”
Founded: 2011
Headquarters: New York, New York
Celonis makes process mining software, which helps organizations in a diverse range of industries analyze their internal operations so they can reduce inefficiencies, make teams more effective and capitalize on untapped business opportunities. Its global roster of customers includes major enterprises such as PepsiCo, Johnson & Johnson, Uber, Wells Fargo and Cisco.
Vision: “Celonis is on a mission to make processes work for people, companies and the planet.”
Founded: 2009
Headquarters: Oakland, California
Block builds financial services tools that work to empower consumers and enrich their lives. Its solutions Square Cash App, Tidal, Spiral and TBD work to shorten the distance between having an idea and making a living off that idea.
Vision: Supporting economic empowerment.
Founded: 2016
Headquarters: Menlo Park, California
GRAIL is a healthtech company developing solutions to advance early cancer detection. The company leverages next-generation sequencing, large-scale clinical studies as well as computer and data science to innovate safe and effective technologies to transform cancer care.
Vision: “Our mission is to detect cancer early, when it can be cured. We are working to change the trajectory of cancer mortality and bring stakeholders together to adopt innovative, safe, and effective technologies that can transform cancer care.”
Founded: 2014
Headquarters: Cambridge, Massachusetts
MORSE’s technology is designed to solve complex issues faced by the U.S. National Security Ecosystem. The company’s guidance navigation and control capabilities work to make things easier for operators. Its tech leverages sensor data to pinpoint vehicle positions and states, determine the most efficient path to a mission’s objective and command vehicles to follow that path.
Vision: “MORSE is a specially selected team of scientists, engineers and software developers who use asymmetric and unconventional approaches to deploy practical solutions that solve difficult multi-disciplinary problems faced by the U.S. National Security Ecosystem.”
Founded: 1894
Headquarters: Chicago, Illinois
UL Solutions uses its lineup of products and expertise in safety science to help companies across a diverse array of industries build safer and more secure work environments, achieve sustainable operations and responsibly develop and launch new products. UL Solutions’ software offerings include UL 360 for managing environmental, social and governance data and UL Prospector to streamline material sourcing so products can get to market faster.
Vision: “Our mission is working for a safer world.”
Founded: 1849
Headquarters: New York, New York
Pfizer is a global pharmaceutical company working to apply advances in science and technology to the development of vaccines and medical treatments. Its product pipeline includes compounds being developed to address conditions such as metastatic breast cancer, heart failure, ulcerative colitis, atopic dermatitis and sickle cell disease.
Vision: “We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place. It was Charles Pfizer’s vision at the beginning and it holds true today.”
Founded: 2002
Headquarters: San Mateo, California
Achieve is a financial services company that provides consumers with loans and debt management solutions. For example, the Achieve GOOD App allows users to visualize their spending and follow a plan for paying off their debt and preventing the accumulation of future debt. The company says it has served upwards of 1.5 million members, working with them to resolve billions of dollars in debt.
Vision: “We empower everyday people to move forward on the path to a better financial future.”
Founded: 2016
Headquarters: Broomfield, Colorado
Biofire brings together engineers from a variety of backgrounds to develop firearms infused with tech-enabled safety features. The Biofire Smart Gun is designed to be unlocked for use through fingerprint and facial recognition systems and then automatically locks once it leaves an authorized user’s hand. Gun owners have control over temporary or permanent access to their smart gun for other trusted individuals.
Vision: “Our vision is to produce a safer tomorrow and build the future of firearms safety.”
Founded: 2015
Headquarters: Fully remote
Agile Six works with government agencies to design and develop tech solutions that enable them to better serve the public. For example, the company has worked with the Department of Veterans Affairs to streamline their editorial processes so it’s easier to publish information that’s critical for veterans to be able to access.
Vision: “We upgrade government technology in order to make day-to-day life easier for citizens.”
Founded: 2016
Headquarters: San Francisco, California
Sandbox VR has more than two dozen retail and franchise locations where consumers can navigate virtual worlds using its proprietary technology. Groups can choose from a selection of immersive social and gaming experiences created by Sandbox VR’s in-house development studio. They can play as a pirate in a treasure hunt, for example, or battle zombies.
Vision: “Our mission is to bring people closer together through world-class immersive experiences.”
Founded: 2017
Headquarters: Fully remote
Chainlink Labs has a fully distributed workforce and a work-from-anywhere policy. Through their blockchain-based technology, the company aims to maximize trust by decentralizing data authentication to establish cryptographic truth.
Vision: “The vision of Chainlink Labs is to build Chainlink into a full-featured platform where builders can quickly access a wide range of pre-built and time-tested services while also having the flexibility to build their own custom solutions.”
Founded: 1987
Headquarters: Cincinnati, Ohio
PatientPoint’s technology is designed to improve patient engagement. Solutions like custom health content, online reputation management and remote patient monitoring have helped improve patients’ health, according to PatientPoint, leading to increases in proactive measures such as smoking cessation counseling and screenings for various types of cancer.
Vision: To be globally recognized for the positive impact our programs have on patient empowerment and patient health.
Founded: 1884
Headquarters: New York, New York
Memorial Sloan Kettering Cancer Center is an established name in cancer care with more than a century-long legacy of treating patients. It invests heavily in research, training and technology. It also created a cancer engineering doctoral program that trains biomedical scientists to bring together engineering, physical science and computing in an effort to improve cancer diagnoses and treatments.
Vision: To be the world’s leading authority on cancer.
Founded: 2018
Headquarters: Fully remote
Jabra Hearing is a health tech company that offers direct-to-consumer hearing aids that are managed remotely. Looking to the future of telemedicine and hearing care, the company has developed tech that will allow clients to access audiology services on a remote basis. Jabra’s in-house audiology team works with its clients to onboard them to its high-tech, Bluetooth-enabled hearing aids.
Vision: Enable everyone to reach their full hearing potential.
Founded: 2006
Headquarters: Fully remote
Mixbook creates custom photo books, cards, calendars and home décor using clients’ photographs. By providing both the design templates and the printing services, it enables any client with family photos to quickly create a photo book or other memento and have it shipped directly to their address. To serve a generation of people accustomed to social media features like graphics programs and filters, Mixbook projects are fully customizable.
Vision: We’re on a mission to empower creativity and deepen human connection — transforming how people capture and share their most meaningful memories. Our future is one where our products allow people to feel seen and valued. Where memories are creatively exchanged and relationships are strengthened.
Founded: 2008
Headquarters: Newport Beach, California
Technossus is an IT company that consults on data and analytics, cloud computing and process engineering. It serves the healthcare, aerospace and financial services industries. The company’s healthcare tech division works with clients to implement bioscience software and healthcare system transformations, while aerospace uses big data, AI and machine learning to optimize IT performance.
Vision: We will be the company that owns the intersection of consultative thinking and expert software development using the most advanced technologies.
Founded: 2011
Headquarters: San Jose, California
Zoom has a variety of communication and collaboration tools for businesses and individual users. Those offerings include video meetings, a chat function, an online whiteboard for shared brainstorming, solutions for hosting online webinars and email and calendar invites to make scheduling simple and efficient.
Vision: “One platform delivering limitless human connection.”
Founded: 1943
Headquarters: Delft, Netherlands
Retail furniture company IKEA got its start in Sweden in the 1940s, but has since grown into a global brand with 460 stores in 62 markets. IKEA sells all sorts of home goods, from sofas and dining tables to rugs and light fixtures. The company also works with research and design lab SPACE10 to develop innovative new design solutions.
Vision: “To create a better everyday life for the many people.”
Founded: 1971
Headquarters: Dallas, Texas
Southwest Airlines flies customers to domestic and international destinations. The company operates out of 120 airports in 11 different countries, with flight options for both individual consumers and business customers. Southwest is known for allowing travelers to check their first two bags for free and choose where they’ll sit as they board the plane, rather than reserving a particular seat in advance.
Vision: “To be the world's most loved, most efficient, and most profitable airline.”
Founded: 2017
Headquarters: San Francisco, California
Afresh builds inventory solutions for grocers, balancing its mission to eliminate food waste with a commitment to ensuring people have access to fresh food options. The company’s technology uses artificial intelligence to help grocery stores make smarter ordering decisions and streamline their workflows.
Vision: “A world where everyone has the food they need and none of it goes to waste.”
Founded: 2021
Headquarters: New York, New York
Firsthand provides services to people who have been diagnosed with serious mental illness. Its team members help them access peer, social and medical support, meeting with patients at home or other convenient spots in their local area. In addition to its New York headquarters, firsthand has locations in Florida, Ohio and Tennessee.
Vision: “A world where individuals living with serious mental and physical illnesses live their best possible lives.”
