Hal Koss | Mar 23, 2023

Core values are the principles and priorities that guide an organization’s actions. They represent the foundational commitments and deeply held beliefs that allow a company to navigate complex situations while keeping their identity and culture at the forefront.

Top Core Values Examples

  • Build for durability.
  • Appreciate the journey.
  • We’re iconoclasts and innovators.
  • Approach every day with curiosity.
  • Think like an underdog and remain humble.


Why Are Core Values Important?

Core values define you. Along with your mission statement, your company core values exist to summarize your ethos. They encapsulate what you’re all about and what you choose to focus on as an organization, even as you grow and scale.

Core values guide you. They give employees an example to follow, a spirit to embody, and this gets everyone on the same page.

Core values help you recruit. They provide job seekers a snapshot of what you care most about, and if there’s alignment between your priorities and those of the job seeker, it’s more likely you’ll want to work together.

Related ReadingHow to Describe Company Culture: 39 Examples of Culture Statements


What Goes Into Creating Core Values?

Make your core values unique to you. Ask key members of your organization what makes us us? What are the characteristics of our company that would make someone want to work here instead of someplace else? How would you describe our culture in one sentence? One word?

Make your core values specific and realistic. They should still be aspirational and ambitious, too, though. While “change the world” is probably too big and too vague for it to be an actually useful guiding value, “innovate courageously” has a sharper point to it.

Make your core values succinct and memorable. You want your teammates and job seekers to be able to remember your core values.


Free E-Book: Core Values in the Workplace

25 experts share advice on how to create core values that will inspire your workforce.


23 Company Core Value Examples

To help you get started on creating your own core values list, we rounded up core values examples used by a few companies, breaking down what each of them gets right.


Amperity Core Values

  • Play for each other
  • Make something better today
  • Build for durability

Why it works: Amperity’s core values are short and memorable and underscore the company’s commitment to “growing a company together” and “planning for long-term scale.”


Bonterra Core Values

  • Elevate doers of good
  • Innovate courageously
  • Cultivate inclusivity
  • Appreciate the journey

Why it works: As a “leader in social good technology,” Bonterra’s core values tie directly back to — and help expand upon — its stated purpose: “We power those who power social impact.”


Monigle Core Values

  • We’re iconoclasts and innovators
  • We’re more than a company—we’re a community
  • We play as hard as we work

Why it works: By starting each value with “We,” these three values memorably describe the ethos of the company from the starting point of togetherness.


PEAK6 Core Values

  • Act boldly with courage
  • Be financially responsible
  • Be data-driven
  • Operate ethically with integrity
  • Be collaborative
  • Approach every day with curiosity

Why it works: PEAK6 says its culture is “rooted in innovation, inclusion and flexibility,” and that comes through in its core values, which succinctly sum up how the company’s employees should approach their work.


GoHealth’s Core Values

  • Put customers first and value their business
  • Be the best at what we do
  • Innovate by taking intelligent risks
  • Provide an open, honest and constructive workplace
  • Promote a fun work environment
  • Achieve sustainable long-term growth and profitability
  • Think like an underdog and remain humble

Why it works: GoHealth’s core values are comprehensive and speak to company culture, business excellence and the character its teammates should embody.


231 More Core Value Examples

Still looking for more inspiration? Check out these additional company core values examples.


Mayfair Core Values

  • We are rational
  • We strive to improve
  • We focus on results
  • We are trustworthy
  • We are team players


BigCommerce Core Values

  • Customers first
  • Team on a mission
  • Think big
  • Act with integrity
  • Make a difference every day


Restaurant Brands International Core Values

  • Dream big
  • Ownership
  • Meritocracy
  • Diversity
  • Creativity and innovation
  • Authenticity


Toptal Core Values

  • Driven
  • Skilled
  • Unifying
  • Ambitious
  • Inspiring
  • Challenging
  • Revealing
  • Understanding
  • Knowledgeable
  • Helpful

Related Reading21 Company Culture Examples to Get You Inspired


Tapestry Core Values

  • Dedicated to the dream
  • Hold to high standards
  • Embrace difference by design
  • Break through with magic and logic
  • Stand taller together


Magna International Core Values

  • Think big
  • Take responsibility
  • Never settle
  • Be collaborative


The Heico Companies Core Values

  • Integrity
  • Hard work
  • Safety


Two Barrel’s Core Values

  • Check in with each other
  • Test new ideas
  • Take responsibility
  • Make beautiful things
  • Teach and learn


Restaurant365 Core Values

  • Love good food
  • Share positive vibes
  • Solve problems, together
  • Relentlessly seek greatness


DailyPay Core Values

  • Do your research
  • Start simple
  • See the circle
  • Pull the wagon
  • Move the line
  • We win with diversity
  • Act like an owner


Realwork Labs Core Values

  • People first
  • Adopt a beginner’s mind
  • Strength in our differences
  • Empower to win
  • Relentless pursuit of improvement
  • Take ownership, not credit


Airbnb Core Values

  • Champion the mission
  • Be a host
  • Embrace the adventure
  • Be a cereal entrepreneur


Canva Core Values

  • Make complex things simple
  • Set crazy big goals and make them happen
  • Be a force for good
  • Empower others


Walmart Core Values

  • Service to the customer
  • Respect for the individual
  • Strive for excellence
  • Act with integrity


Affinitiv Core Values

  • Passion
  • Integrity
  • Unity
  • Innovation
  • Impact


 Snapsheet Core Values

  • Be the next
  • Remember the feeling
  • Action is our first instinct
  • Do the right thing
  • Stronger united


HUMAN Core Values

  • Be a hacker
  • Create Tau
  • Practice humility
  • “Pwn” it
  • Be good
  • Be an exceptional teammate


Adage Technologies Core Values

  • Be an ambassador
  • Adapt and evolve
  • Enjoy the journey
  • Do the right thing
  • Get it done


ClickUp Core Values

  • Deliver the best customer experience, period
  • Grow 1 percent every day
  • Work hard and be an owner
  • Normal f*cking sucks
  • Pay it forward with random acts of kindness
  • Have fun, find joy, be you
  • Be transparent and direct, with optimism


CampMinder Core Values

  • Put team first
  • Own it
  • Be admirable
  • Wonder
  • Find a better way
  • Give joy


CB Insights Core Values

  • Hard work
  • High standards
  • Hunger
  • Helpfulness
  • Humility


Ellevation Education Core Values

  • Impact
  • Continuous learning
  • Inclusion
  • Long-term vision
  • Partnership
  • People


Enova Core Values

  • Customer first
  • Best answer wins
  • Operate as an owner
  • Accountable for results
  • Top talent and teamwork


ezCater Core Values

  • Lead
  • Grow
  • Play
  • Solve a problem
  • Work-life balance
  • 100 percent transparency
  • The best team, ever


F5 Core Values

  • We are owners
  • We obsess over customer needs
  • We make F5 more agile
  • We create a more diverse and inclusive F5
  • We create clarity and alignment
  • We help each other thrive
  • We find and shape brilliance
  • We boldly raise the bar

Related ReadingYou’ve Finally Nailed Down Your Company Values. What Happens Next?


Namely Core Values

  • Engage
  • Own
  • Drive
  • Give


Flexcar Core Values

  • Customer obsession
  • Debate openly, commit fully
  • Deliver results
  • Dive deep
  • Grit and focus
  • Ownership
  • Raise the bar
  • Think bold, think big, think broad


Eventus Solutions Group Core Values

  • Collaboration
  • Passion
  • Client focus
  • Excellence
  • Professionalism
  • Diversity


Pitchbook Core Values

  • Customers are king
  • Excellence is a state of mind
  • Embrace and drive change
  • Focus on focus
  • Make It fun


Vertafore Core Values

  • Bias to action
  • Win together
  • Show up curious
  • Say it, do it
  • Customer success is our success
  • We love insurance


Envoy Global Core Values

We believe employees are happier, companies are more successful and our world is a stronger place when people are able to work and live anywhere an opportunity presents itself. We built our company on a simple idea: Never, ever forget that there are people behind every application and case file. We truly care about these people — their hopes, their dreams, their fears — and helping them realize what’s possible.

We take that job really seriously.


Contentsquare Core Values

  • Uniqueness
  • Creativity
  • Ambition
  • Team spirit
  • Enthusiasm


Semrush Core Values

  • Sense of ownership
  • Constant changes
  • Trust


Sisense Core Values

  • Authentic
  • Caring
  • Inclusive
  • Customer obsessed
  • Challenger


System1 Core Values

  • System1 supports you
  • Everyone is on the same team
  • Be yourself
  • Own it
  • Make an impact
  • 1 percent better every day


Teachable Core Values

  • Take action
  • Learn together
  • Build a foundation of trust
  • Own progress and outcomes
  • Focus on customers


Pardon Inc.’s Core Values

We champion the vitality of American enterprise. Our desire to continually build new things reflects our belief that the freedom to innovate, create, and celebrate advancements propels our country. All things are possible so long as we never stop building and improving.

We celebrate the pioneers. That’s why we do more than root for passionate entrepreneurs; we find them, fund them, and build with them. Every Pardon venture was born from this same entrepreneurial vigor and our own artistic sensibility.

Whether launching a new digital media brand or designing a space for deep collaboration and creation, our team approaches each venture and partnership with the same unwavering excitement over the possible path ahead.


Boundless Immigration Core Values

  • Think without bounds
  • Understand the why
  • Focus on impact
  • Strive to simplify
  • Own it
  • Adapt and evolve


Morgan Stanley Core Values

  • Do the right thing
  • Put clients first
  • Lead with exceptional ideas
  • Commit to diversity and inclusion
  • Give back


Xero Core Values

  • Human
  • Ownership
  • Challenge
  • Beautiful
  • Team


SeatGeek Core Values

  • Interfaces matter
  • Consumer advocate
  • Detail obsessed
  • Aligned DIY
  • Bold yet humble
  • Value time


Unqork Core Values

  • Fearless
  • Accountable
  • Customer focused
  • Inclusive
  • Collaborative
  • Transparent


PwC Core Values

  • Act with integrity
  • Make a difference
  • Care
  • Work together
  • Reimagine the possible


Gusto Core Values

  • Embody a service mindset
  • Dream big, then make it real
  • Be proud of the how
  • Embrace an ownership mentality
  • Debate then commit
  • Build with humility


Free E-Book: Core Values in the Workplace

25 experts share advice on how to create core values that will inspire your workforce.

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