Core values are the principles and priorities that guide an organization’s actions. They represent the foundational commitments and deeply held beliefs that allow a company to navigate complex situations while keeping their identity and culture at the forefront.
Top Examples of Core Values
- Build for durability.
- Appreciate the journey.
- Lead with integrity.
- We’re iconoclasts and innovators.
- Approach every day with curiosity.
- Think like an underdog and remain humble.
- Be accountable in all aspects of your role.
Why Are Core Values Important?
Core values are a key part of any company’s success for several reasons:
- Core values define you. Along with your mission statement, your company’s core values exist to summarize your ethos. They encapsulate what you’re all about and what you choose to focus on as an organization, even as you grow and scale.
- Core values guide you. They give employees an example to follow — a spirit to embody — and this gets everyone on the same page.
- Core values help you recruit. They provide job seekers a snapshot of what you care most about, and if there’s alignment between your priorities and those of the job seeker, you’ll more likely want to work together.
What Goes Into Creating Core Values?
When developing core values for your company, keep these tips in mind to ensure your values are effective and contribute to your ideal workplace environment:
- Make your core values unique to you. Ask key members of your organization what makes us us? What are the characteristics of our company that would make someone want to work here instead of someplace else? How would you describe our culture in one sentence? One word?
- Make your core values specific and realistic. They should still be aspirational and ambitious, too, though. While “change the world” is probably too big and too vague for it to be an actually useful guiding value, “innovate courageously” has a sharper point to it.
- Make your core values succinct and memorable. You want your teammates and job seekers to be able to remember your core values.
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Company Core Value Examples
To help you get started on creating your own core values list, we rounded up core values examples used by a few companies, breaking down what each of them gets right.
System1 runs a responsive acquisition marketing platform that helps marketers determine the best content and channels to convert consumers into customers.
System1’s Core Values:
- System1 supports you
- Everyone is on the same team
- Be yourself
- Own it
- Make an impact
- One percent better every day
What these core values tell you about System1: The company’s values create a safe space where employees can feel comfortable taking on challenges while knowing they have the support of their teammates.
Invoice Home provides billing and invoicing tools for freelancers, small businesses owners and entrepreneurs.
Invoice Home’s Core Values:
- Accessible for all
- Simplicity is key
- Customer focused growth and listening
- Encourage creativity and independence
What these core values tell you about Invoice Home: The company aims to maintain fast and reliable software, and its tenants of clarity and communication help highlight that commitment to improving customer experience.
Belvedere Trading is a Chicago-based trading firm that combines advanced trading software and a team-based approach to serve its clients.
Belvedere Trading’s Core Values:
- Compete and succeed at the highest level. Make those around you better. Be the best teammate.
- Share individually in the success of the company. Earn merit-based responsibilities. Balance high expectations and a healthy environment.
- Act like an owner. Be accountable in all aspects of your role. Take pride in your work.
- Dream big and be willing to fail. Deliver value consistently. Make decisions and verify results.
- Speak with compassion and an open mind. Listen to understand. Bring new and challenging ideas to the table.
What these core values tell you about Belvedere Trading: Belvedere Trading’s values are highly specific, making it very clear what working in accordance with them looks like. The company also says its values are more than words — they’re the “bedrock of our teamwork, pushing us to excel with integrity and respect.”
Pluralsight offers courses for tech workers, enabling training that covers a variety of cloud platforms. It aims to provide hands-on access to illuminating training materials in a self-paced environment.
Pluralsight’s Core Values:
- We are customer obsessed
- We are always learning
- We are direct & respectful
- We are aligned & focused
What these core values tell you about Pluralsight: Pluralsight’s “culture pillars” represent its desire to improve the lives of its customers through their professional development.
First Entertainment Credit Union is a Hollywood-based credit union that’s tailored to creators, offering low fees, competitive rates and other financial perks.
First Entertainment Credit Union’s Core Values:
- Members First
- Ownership
- Integrity
- Innovation
- Inclusivity
- One Team
What these core values tell you about First Entertainment Credit Union: First Entertainment Credit Union’s values illustrate the priorities at the center of its service model, which supports creators across the entertainment industry.
Vivid Seats LLC is an online ticket marketplace that connects fans to live events through its digital platform.
Vivid Seats’ Core Values:
- Own it. Deliver it.
- Say the Hard Thing: Challenge, Align, Commit
- Lead with Resilience
- One Mission, Many Hands
- Raise the Bar
- Execute with Urgency — We Don’t Wait for Perfect
- Prioritize the STOP list
- Follow Through Relentlessly — Checkboxes are not the scorecard
- Context is a Requirement
- Be Self-Critical
What these core values tell you about Vivid Seats: The company recently introduced a set of operating principles to define key behaviors and set performance standards, as it believes that aligned, high-performing teams built around these principles are key to driving results and sustaining a strong culture.
Medtelligent makes digital tools that simplify running assisted living communities.
ALIS’ Core Values:
- Transparency
- Security and Compliance
- Innovation
- Ease of Use
What these core values tell you about ALIS: The company’s values define the way it approaches software development and customer service.
WHOOP makes wearable technology that provides users with insights about their health and fitness.
Whoop’s Core Values:
- Our work is grounded in research, design and privacy.
- At WHOOP, the best idea wins.
- We have a bias for action.
- We operate at the intersection of high intensity and high humility.
- Our differences are a source of strength.
- We are obsessed with the member experience.
What these core values tell you about Whoop: With a mission “to unlock human performance,” WHOOP’s core values highlight the company’s dedication to responsible innovation and a quality member experience.
PwC provides tax, audit and assurance and advisory services to help organizations stay in compliance and maintain trust with customers.
PwC’s Core Values:
- Act with integrity
- Make a difference
- Care
- Work together
- Reimagine the possible
What these core values tell you about PwC: PwC communicates its push for social good through its values while having its employees consider the long-term impact of their work by setting their sights on the future.
Gradient AI provides the insurance industry with artificial intelligence solutions. Its automation capabilities help insurance carriers reduce quote turnaround times and claim expenses.
Gradient AI’s Core Values:
- Do the Right Thing: Even when no one is looking and even when it’s hard. Integrity isn’t everything, it’s the only thing.
- Teamwork, We Before Me: Act with respect, kindness, and compassion towards all co-workers and clients. Embrace diversity and inclusivity in everything you do.
- Create Waves, Innovate: Be curious, lead, and challenge the status quo. We do not ride waves, we create them.
What these core values tell you about Gradient AI: Gradient AI’s values help to reinforce integrity, interconnectedness and innovation as central to its culture and pave the way for team members to take the lead on improving its automations and solutions.
GitLab provides software teams with an AI-powered platform equipped with tools to enable more efficient development workflows and help them ensure they’re delivering secure digital products.
GitLab’s Core Values:
- Collaboration
- Results for Customers
- Efficiency
- Diversity, Inclusion and Belonging
- Iteration
- Transparency
What these core values tell you about GitLab: The company’s values spell out the easy to remember acronym “CREDIT,” but GitLab has also dedicated a section of its handbook to explaining each value in depth, painting a clear picture of its operating principles.
Stepful offers online training programs for healthcare professionals. Its platform features instructor-led courses, flexible class schedules and AI-enabled support to help students earn certifications for roles like pharmacy technician or dental assistant.
Stepful’s Core Values:
- Care first
- Learn quickly
- Build together
- Own it
What these core values tell you about Stepful: With a mission focused on improving access to healthcare careers, Stepful has established values that help communicate its fast-paced work environment and emphasis on achieving real outcomes that empower communities and improve healthcare quality.
Cleo gives businesses more visibility over transactions and API integrations through its cloud platform, so they can better manage their supply chains.
Cleo’s Core Values:
- People
- Customers
- Innovation
- Results
What these core values tell you about Cleo: Cleo’s values represent the company’s four key business pillars, highlighting a commitment to the company’s mission to “deliver supply chain and organizational agility” — a message that serves as the driving force behind the work of Cleo’s passionate team members.
Webflow is a no-code platform that allows anyone to build responsive apps and websites. It is accessible to non-coders and coders alike to customize their products.
Webflow’s Core Values:
- Obsess over customer experience
- Move with heartfelt urgency
- Say the hard thing with care
- Make your mark
What these core values tell you about Webflow: The company’s values reflect its desire to make its users’ experiences efficient and effective.
Oso provides engineering teams with its authorization platform to help them streamline how they build access control systems into AI-native apps.
Oso’s Core Values:
- Ambition
- Ownership
- Resilience
- Desire to Grow
What these core values tell you about Oso: Rather than focusing on values, Oso has established the above expectations, which it believes are “unequivocally good” and “must-have ingredients” for everyone from new hires to the CEO.
GoHealth is an online Medicare marketplace that guides customers through the steps of signing up for Medicare and finding the best plan for them.
GoHealth’s Core Values:
- Integrity
- Collaboration
- Accountability
- Resilience
- Empathy
What these core values tell you about GoHealth: GoHealth’s core values are comprehensive and speak to company culture, business excellence and the character its teammates should embody.
Motive makes IoT technology designed to support safety and efficiency for vehicle and heavy machinery fleets.
Motive’s Core Values:
- Own it
- Less, but better
- Build trust
- Unlock potential
What these core values tell you about Motive: The company says its values illustrate a dedication to fostering “an environment where everyone can do their best work,” encouraging team members to tackle complex challenges, for example, and seek continuous improvement.
Crexi provides a platform to improve commercial real estate deals for tenants, brokers and buyers. Users can list properties for lease, auction or sale, and they’re able to access market and property data for conducting research.
Crexi’s Core Values:
- Collaboration (win as a team)
- Passion (dedicated in heart and mind)
- Innovation (driven by data and market needs)
- Respect (support our customers and the industry)
- Transparency (open and authentic communication)
- Growth (get better every day)
What these core values tell you about Crexi: Crexi says its culture is built to encourage meaningful problem solving and a respect for individuality. It aims to make employees and clients feel empowered, supported and seen.
Kustomer develops AI-powered conversational intelligence solutions to improve customer service operations.
Kustomer’s Core Values:
- Customer Obsessed: Listen, go above and beyond and deliver an amazing experience to our customers.
- Be Open: We can do anything with hard work, innovation, an open mind and a positive attitude.
- Skrappy: Always be in start up mode.
- DJTAIBAI: Don’t just talk about it, be about it.
- One Krew: Remember to have fun together while staying humble, respecting and leaning on each other — we are nothing without our team.
- Win with Data: It’s through data that we verify, understand and quantify our decisions and actions.
- Work fast and iterate: Continuous improvement over delayed perfection.
What these core values tell you about Kustomer: The core values that define Kustomer’s culture express a passion for hard work, collaboration and data-driven action.
Britebound aims to help students gain equitable access to education-to-career pathways aligned with their passions and goals as early as middle school. It offers digital tools, resources and information to kids both in and beyond the classroom.
Britebound’s Core Values:
- Equity and Belonging
- Courage
- Innovation
- Growth
What these core values tell you about Britebound: Britebound instills its company with the same values that it focuses on providing to students. Learning, growing and finding oneself are important to both its mission and its core values.
Edmunds is an online car shopping platform that helps car buyers refine their searches based on the type of vehicle they’re looking for and whether it’s new or used.
Edmunds’ Core Values:
- Transparency
- Resourcefulness
- Urgency
- Simplicity
- Togetherness
What these core values tell you about Edmunds: At Edmunds, TRUST is not only a value the company holds dear, it’s also the acronym for Edmunds’ core values.
Commerce supports e-commerce businesses with a platform that features no-code tools, numerous app integrations and web design technologies.
Commerce’s Core Values:
- Customers first
- Team on a mission
- Think big
- Act with integrity
- Make a difference every day
What these core values tell you about Commerce: With a focus on serving e-commerce clients, Commerce has crafted a set of values that encourage its employees to carry out its mission with transparency and a customer-centric mentality.
Commercetools offers a composable commerce platform to support e-commerce companies. It aims to simplify back-end development while maintaining customizability through its low-code integrations and API-first approach.
commercetools’ Core Values:
- Drive Results
- Cultivate Belonging
- Champion Customers
- Adapt Boldly
What these core values tell you about commercetools: The company calls its values its “guiding stars” to underscore a commitment to change within its industry and community.
firsthand Health supports those with serious mental illnesses, connecting patients with local personnel who connect them to relevant healthcare resources as needed.
firsthand Health’s Core Values:
- Individuals at the Center: We always do the right thing and go the extra mile for the individuals we serve, prioritizing their well-being above all else.
- Seek Understanding and Remain Teachable: We assume positive intent and we lead with curiosity. All questions are welcome; we love to learn, whether about one another or ourselves.
- Serious Fun: We work hard on an important mission, but we don’t take ourselves too seriously. We sprinkle fun in as much as possible!
- Bias Toward Action: We all take many small steps to stride towards our vision. We are quick to ask for help and to begin wading into new and often unfamiliar territory, knowing that our team has our back.
- Candor and Kindness: We have an obligation to give timely, direct feedback - delivered with care for our colleagues. We sometimes disagree, but we work through our differences and grow together.
- Deliver Value: Our customers’ endorsement, support and success enables us to further our mission.
What these core values tell you about firsthand Health: In line with its vision to create “a world where individuals living with serious mental and physical illnesses live their best possible lives,” firsthand put together a list of values that prioritize engaging both clients and employees with compassion, support and an eagerness to make a positive impact.
Jellyfish’s platform tracks various aspects of engineering teams, making it easier to manage team personnel while still completing projects on time.
Jellyfish’s Core Values:
- Swim against the current: Be innovative and differentiate.
- Jet fast, but don’t wreck: Activate quickly, align and build for efficiency.
- Glow brightly: Learn, teach and share.
- Surf to morph: See ahead, evolve and act in the right moment.
- Bloom together: Build culture, team cohesion and connection.
What these core values tell you about Jellyfish: Jellyfish’s core values play on the image of the company’s namesake and reflect the company’s interest in teamwork, efficiency and long-term solutions.
Rula is a healthtech company working to increase access to online therapy. Its digital platform is designed to make it easy for patients to schedule appointments with therapy and psychiatry providers who fit their care needs, preferences and insurance coverage.
Rula’s Core Values:
- Bias to Action
- Self-care
- Authenticity
- Camaraderie
- Transparency
- Operational Rigor
What these core values tell you about Rula: Rula’s six values represent a commitment to making a positive impact within the workplace and for the patients and providers the company serves.
Hiro Systems creates developer tools for Stacks, which is a network that enables apps and smart contracts for Bitcoin.
Hiro Systems’ Core Values:
- We go together: A rising tide lifts all boats. We freely collaborate and share across our community.
- We have a bias for action: We know that speed can magnify impact, and we move swiftly.
- We make bold bets: We embrace the uncertainty, never let fear rule decisions, and once aligned, fully commit to executing our ideas.
- We find a way: No challenge is too big or daunting: We are resourceful, tenacious and creative in finding solutions.
What these core values tell you about Hiro Systems: Working in the blockchain development space means working quickly and decisively, so Hiro Systems’ core values reflect that forward movement.
Upside’s mobile app helps users earn cash back rewards through offers from businesses in their local area, and those earnings can be cashed out to a bank account, PayPal account or gift card.
Upside’s Core Values:
- Be an owner
- Make it measurable
- Represent the real world
- Make the impact worth the effort
- Always share whether we succeed or fail
What these core values tell you about Upside: Upside’s values outline employees’ responsibilities to themselves, their colleagues and the organization’s overall mission.
Celonis offers process mining as a service. Its product inspects event logs at scale to glean information on operational processes.
Celonis’ Core Values:
- The best team wins
- Accountability builds trust
- The earth is the future
- Live for customer value
- FISA, or we focus, we invent, we simplify, we act
What these core values tell you about Celonis: Celonis’ values aim to ensure its teams value working hard, taking responsibility for their work, and caring for their customers and the planet.
Teachable is a platform where creators can sell online courses, coaching sessions, PDFs of teaching sessions and other offerings.
Teachable’s Core Values:
- Take action
- Learn together
- Build a foundation of trust
- Own progress and outcomes
- Focus on customers
What these core values tell you about Teachable: Teachable’s values center learning, which is fitting for a company that seeks to promote the work of educators and creators. As a result, these values feed into the organization’s mission of spreading “the transformative power of knowledge in our world.”
zLinq has built a platform for companies to manage their telecommunications infrastructure over the course of their lifecycle.
zLinq’s Core Values:
- Get Results: Our number one focus is delivering measurable outcomes for our clients, and everything we do feeds into that ethos. We take pride in simplifying the complex, optimizing telecom services, and saving money for our customers.
- Build Trust: We believe that trust is the foundation of any great partnership. At zLinq, we build lasting relationships by being transparent, reliable and putting out clients’ needs first. Your success is our success, and we’re committed to earning your trust through every interaction.
- Have Fun: We take our work seriously, but we never forget to have fun while doing it. At zLinq, we believe that a positive, enjoyable work environment leads to better creativity and collaboration.
What these core values tell you about zLinq: These simple ideas drive zLinq’s mission and company culture. zLinq believes that, by living up to these values, the company can create an environment that welcomes a diverse array of perspectives so everyone is heard and valued.
ABN AMRO Clearing offers an array of services to support professional trading and financial markets around the world, and its presence in the United States is based out of Chicago.
ABN AMRO Clearing’s Core Values:
- Care
- Courage
- Collaboration
What these core values tell you about ABN AMRO Clearing: The clearing firm has established a simple set of values that shape its work culture and guide the way employees connect with one another and the clients they serve.
Sisense allows businesses to integrate analytics tools into their applications, so they can learn from customer interactions and improve their products.
Sisense’s Core Values:
- Bias for Action
- Caring
- Customer-centric
- Inclusivity
- Disruptors
What these core values tell you about Sisense: The company’s values place an emphasis on taking action and avoiding overthinking problems. At the same time, Sisense balances this with a culture where the well-being of its employees and customers are top of mind.
Caliola Engineering develops communication technologies for U.S. defense and government, with a focus on software-defined radios, network orchestration and related systems.
Caliola Engineering’s Core Values:
- Insight
- Empathy
- Innovation
- Integrity & Accountability
What these core values tell you about Caliola Engineering: Caliola Engineering relies on these values to continuously improve, individually, as teams and as an organization, so the company can deliver stronger performance and greater value to customers.
CPI OpenFox provides law enforcement agencies with information sharing solutions. It offers a Message Switch System that enables communications access across agencies, for example.
CPI OpenFox’s Core Values:
- CPI is a Family
- Do the Right Thing
- Own It
- Strive for Greatness
- We Focus on the Future
What these core values tell you about CPI OpenFox: The company is family founded, owned and operated, guiding its moral codes and responsibilities. Its tenants of improvement, learning and opportunity help the company think in the long term and foster trust.
Achieve’s team of experts helps customers reduce their debts, so they have room to enjoy less financial stress and secure favorable loans.
Achieve’s Core Values:
- Care (for everyone)
- Get better (every day)
- Collaborate (with everyone)
- Act with integrity (every time)
What these core values tell you about Achieve: Achieve’s values set the tone for the empathy and authenticity that team members are asked to carry with them as they engage with one another and perform their job duties.
CAIS offers financial services like hedge funds, private equity and digital assets that advisors can use alongside their clients.
CAIS’ Core Values:
- Overcommunicate
- Own it
- Success is a team sport
- Find a way
- Find a better way
What these core values tell you about CAIS: The core values that CAIS upholds highlight communication, cooperation and evolution.
Golden Hippo relies on product and marketing expertise to build and promote health and wellness brands.
Golden Hippo’s Core Values:
- Innovative
- Mindful
- Passionate
- Analytical
- Collaborative
- Transparent
What these core values tell you about Golden Hippo: Dedicated to improving lives through its portfolio of companies, Golden Hippo offers a set of core values designed to influence its hiring and daily operations.
CSC leverages a combination of consulting expertise and software solutions to support client businesses all over the globe, including approximately 10,000 law firms. Its offerings cover areas such as accounting, payroll, tax compliance, fund administration, entity formation and online brand protection.
CSC’s Core Values:
- Service
- Teamwork
- Tenacity
- Agility
- Genuine
What these core values tell you about CSC: Touting “a culture that puts people first,” CSC has put together values that emphasize acting with integrity and delivering quality customer service.
Close’s customer relationship management (CRM) platform is designed for sales teams and equipped with communication, automation and analytics features.
Close’s Core Values:
- Build a house you want to live in
- No BS
- Invest in each other
- Discipline equals freedom
- Strive for greatness
What these core values tell you about Close: Close puts a focus on transparency and honesty, building trust and investing in relationships. Together, these elements reinforce the company’s first stated value of building with a long-term perspective in mind.
Findigs runs a renting platform that enables landlords to properly vet qualified candidates, speeding up the application and approval process.
Findigs’ Core Values:
- Treat people like people.
- Build for every renter.
- Take pride in giant challenges.
- Stay curious along the way.
What these core values tell you about Findigs: Findigs says its core values are meant to “guide everything we do.” They offer a glimpse into team members’ responsibilities to themselves, one another and both renters and property managers.
DailyPay supports organizations with an earned wage access platform, giving employees more flexibility around when they use their wages.
DailyPay’s Core Values:
- Put Customers First
- Treat Time as Precious
- Drive Action with Data
- Challenge the Norm
- Win Together
- Own the Outcome
What these core values tell you about DailyPay: DailyPay’s values place the spotlight on supporting customers and being willing to think outside the box, cultivating a culture of “continuous learning and growth.”
Magna International is a mobility technology company that leverages its expertise in vehicle engineering and manufacturing to design state-of-the-art vehicles.
Magna International’s Core Values:
- Think big
- Take responsibility
- Never settle
- Be collaborative
What these core values tell you about Magna International: The company’s values emphasize taking a team-based approach in pursuit of high standards to achieve its mission of “developing technologies, systems and concepts that make vehicles safer and cleaner.”
AlertMedia develops an employee alert and communications platform for emergency preparedness.
AlertMedia’s Core Values:
- Customers Always Come First
- We’re Humans, Not Robots
- Our Reputation is Priceless
- Simplicity Is Our Strength
- Hard Work Pays Off
- We Work Better Together
What these core values tell you about AlertMedia: The company’s commitment to minimizing loss and reducing business interruptions to clients are reflected in its core values. When it says its customers always come first, it’s not just a statement about its customer service, but saving lives.
GameChanger develops solutions for the youth sports industry, including live streaming options and data storage for statistics.
GameChanger’s Core Values:
- Customer Obsessed
- Team Players
- Empowered
- Ambitious
- Focused
What these core values tell you about GameChanger: These tenants allow the company’s team members to execute their work similarly to the way a sports team operates.
Cargill was founded in 1862 and built its first grain warehouse over 160 years ago. It makes ingredients, food and agricultural products for a wide variety of sectors, including beauty and animal nutrition.
Cargill’s Core Values:
- Do the right thing
- Put people first
- Reach higher
What these core values tell you about Cargill: The company’s values reflect its priorities of employee safety, local communities and innovation. It focuses on transparency to do right by its communities, suppliers, partners, people and customers. Cargill says it continuously assesses and evolves its offerings for customers.
Vertafore develops technology solutions for insurance carriers and agencies to build stronger relationships with customers.
Vertafore’s Core Values:
- Bias to action
- Win together
- Show up curious
- Say it, do it
- Customer success is our success
- We love insurance
What these core values tell you about Vertafore: Known as “the Vertafore Way,” these values set the expectation that employees prioritize customers and come up with solutions that are creative yet attainable.
Wise offers international money transfer solutions for businesses and consumers.
Wise’s Core Values:
- This isn’t just a job, we’re a revolution.
- We get it done.
- Customers > team > ego.
- No drama. Good karma.
What these core values tell you about Wise: The fintech company’s website includes a page dedicated to explaining its values, which encourages employees to “put customers first and work to avoid unnecessary drama.”
Identity Digital is the company behind what it describes as the world’s largest portfolio of top-level domains, helping its customers make their websites more memorable.
Identity Digital’s Core Values:
- We are innovative
- We act with integrity
- We are driven to succeed
- We have a growth mindset
- We work as one team
What these core values tell you about Identity Digital: The company, which also provides protection against cyberattacks and abuse, emphasizes innovation, hard work and teamwork in its core values.
Corporate Tools is a software company that takes a holistic approach, offering both software development and creative services.
Corporate Tools’ Core Values:
- Check in with each other
- Test new ideas
- Take responsibility
- Make beautiful things
- Teach and learn
What these core values tell you about Corporate Tools: The company’s values do a great job showcasing the strong connections that exist at Corporate Tools despite its remote environment. And it’s made clear employees are encouraged to experiment, try new things and learn from their mistakes.
Nisos works with organizations to uncover human-based and cyber threats and address those threats through its suite of risk intelligence tools.
Nisos’ Core Values:
- We Are Trusted Partners
- We Cultivate Innovation
- We Value Differences
- We Operate With Responsibility
- We Work Together
What these core values tell you about Nisos: Nisos aims to infuse the energy and spirit of its core values into every element of its people-first work culture, from training and professional development opportunities to its emphasis on work-life balance.
Trumid develops technology to support fixed income trading.
Trumid’s Core Values:
- The Power of the Network Effect
- Finding Solutions is Fun
- Differentiation Through Design
- Domain Expertise Matters
- Staying Nimble
What these core values tell you about Trumid: The company’s values serve as building blocks for a culture that values individual contributions and invites every team member to play an active role in driving innovation and problem solving.
VelocityEHS aims to advance workplace safety and sustainability.
VelocityEHS’ Core Values:
- Champion Customer Success
- Build Honest Relationships
- Choose Simple
- Be Humble
- Make a Difference
What these core values tell you about VelocityEHS: The company has a value system that encourages employees to work collaboratively and lets them know their efforts can lead to real-world impact for client companies that trust VelocityEHS.
Fora Travel has been around since 2021, working to promote a tech-enabled travel industry by empowering travel advisors to deliver optimized booking experiences for travelers.
Fora’s Core Values:
- We’re forging our own path.
- We’re stronger together.
- We believe in technology.
What these core values tell you about Fora: The company’s values lay out a clear and direct picture of the factors that motivate both Fora Travel’s advisors and team of HQ employees.
LogicGate provides a cloud platform centered around risk management, so companies can address cyber threats and meet compliance standards.
LogicGate’s Core Values:
- Raise the bar
- Be as one
- Own it
- Do the right thing
- Empower clients
- Embrace curiosity
What these core values tell you about LogicGate:LogicGate emphasizes quality, collaboration and initiative in its core values. The company also stresses integrity, customer focus and an ongoing focus on learning and humility.
The Heico Companies consists of a family of companies that deliver solutions in areas like cargo, recycling, metals, construction and water infrastructure.
The Heico Companies’ Core Values:
- Integrity
- Hard work
- Safety
What these core values tell you about The HEICO Companies: The company’s values drive home its team members’ consistent work ethic and reliable results across the various industries it serves.
Adage Technologies delivers web, e-commerce and software solutions, covering everything from strategy to actual software development.
Adage Technologies’ Core Values:
- Be an ambassador
- Adapt and evolve
- Enjoy the journey
- Do the right thing
- Get it done
- Seek to understand
What these core values tell you about Adage Technologies: While Adage Technologies cares about results, it also makes sure its values promote listening to others and ensuring things are done the right way.
The Predictive Index supplies human resources (HR) teams with various assessments they can use to determine ideal hires and gain more insights into employees and leadership.
The Predictive Index’s Core Values:
- Teamwork: Focus on the “we,” not the “me.”
- Honesty: Follow your moral compass.
- Reliability: Be someone others can count on.
- Energy: Be balanced, be energized.
- Action: Errors of action are better than errors of inaction. Be brave.
- Drive: Own it.
- Scope: Don’t try to boil the ocean.
What these core values tell you about The Predictive Index: The Predictive Index refers to their seven core values collectively as THREADS, and that’s what this set of values does — it brings together disparate ways of working into a cohesive system and collaboration philosophy.
Businesses look to Adyen for solutions that allow them to accept payments, protect and grow their revenue and offer financial products.
Adyen’s Core Values:
- We build to benefit all customers (not just one)
- We make good decisions and consider the long-term benefits for our customers, Adyen and the world at large
- We launch fast and iterate
- Winning is more important than ego; we work as a team - across cultures and time zones
- We don’t hide behind email, instead we pick up the phone
- We talk straight without being rude
- We seek out different perspectives to sharpen our ideas
- We create our own path to grow toward our full potential
What these core values tell you about Adyen: The company created its set of guiding principles known as the “Adyen Formula” to emphasize its commitment to “speed and autonomy.”
Bectran develops automation software designed to simplify managing accounts receivable, collections and credit processes.
Bectran’s Core Values:
- Innovation
- Ingenuity
- Intuition
- Integrity
- Inclusion
What these core values tell you about Bectran: Bectran puts innovation and the willingness to think outside the box front and center. The company also aims to hold itself to a high standard of integrity, and aims to create a welcoming workplace and a product that’s easy to understand.
BrainPOP develops animated learning experiences for Kindergarten up through eighth grade, facilitating kids’ learning with dynamic content.
BrainPOP’s Core Values:
- Act Like an Owner: Lead with accountability, succeed together.
- Create Simplicity: Simplify with intention, informed by deep understanding.
- Lead with Empathy: Empathy leads, feedback guides and empowerment drives us forward.
- Use the Power of Today: Take deliberate action and prioritize what matters to make progress.
- Know the Goal: Align individual efforts with the big picture for shared success.
- Learn and Improve Together: We are one team, and we grow through shared experiences — both successes and failures.
What these core values tell you about BrainPop: BrainPOP’s mission is to “empower kids to shape the world around them and within them,” so it makes sense it would bring that principle to its core values. Can’t you almost see these inspiring notes on a laminated poster in your homeroom?
PEAK6 operates a slate of companies that provide investments, insurance and financial literacy games, among other services.
PEAK6’s Core Values:
- Act boldly with courage
- Be financially responsible
- Be data-driven
- Operate ethically with integrity
- Be collaborative
- Approach every day with curiosity
What these core values tell you about Peak6: PEAK6’s innovative and inclusive culture comes through in its core values, which succinctly sum up how the company’s employees should approach their work.
Greenlight Guru provides software for medical device companies to collect data and streamline the process of bringing products to market.
Greenlight Guru’s Core Values:
- Customer-centric
- Adaptive learning
- Responsible risk-taking
- Execution
What these core values tell you about Greenlight Guru: The company’s values focus on innovating to help its customers stay one step ahead, following through and ensuring quality stays top of mind.
Xero develops accounting software that simplifies tasks like paying bills, tracking claims, receiving payments and managing projects.
Xero’s Core Values:
- We make it beautiful: Creating experiences that customers love
- We make it happen: Moving fast on the right things to deliver value
- We make it human: Caring personally and challenging respectfully
- We make it together: Collaborating to create a positive impact
What these core values tell you about Xero: People are a major part of Xero’s culture, and the company’s values do an excellent job promoting thoughtful interactions and encouraging a team-based approach to build creative, customer-focused solutions.
Gogo builds software to deliver in-flight Wi-Fi and connectivity solutions for entertainment and other internet-based needs.
Gogo’s Core Values:
- Mission minded: Every day, we seek new ways to enrich the lives of passengers and enhance the efficiency of operators worldwide. We celebrate our wins, learn from our setbacks and always move forward towards our next big breakthrough.
- Bold problem solvers: In pursuit of the best inflight connectivity and entertainment solutions for every business jet, everywhere, we have a complex technological landscape to contend with. At Gogo, we eagerly rise to the challenge, always setting the goal post further to redefine innovation in airborne connectivity.
- Performance obsessed: Continuous improvement in everything we do is the cornerstone of staying ahead, so we’re always challenging ourselves to work smarter and seeking new ways to offer the highest quality products and services to our customers.
- Extraordinary harmony: Collaboration fuels innovation. Our team blends diverse talents in an environment that fosters mutual respect, healthy debate, personal empowerment and forward momentum.
What these core values tell you about Gogo: Gogo knows its diverse blend of employees is its greatest asset. While the company’s employees help Gogo achieve its mission and contribute to the organization’s overall success, the company also aims to ensure employees can maintain the flexibility to work toward their own professional goals and opportunities for personal growth.
Alliant Credit Union offers banking and lending services to more than 900,000 members.
Alliant Credit Union’s Core Values:
- Wow Members
- Unleash Talent
- Be Bold
- Build Together
- Do Good
What these core values tell you about Alliant Credit Union: Known as the largest credit union in Illinois, Alliant uses its values to lay the groundwork for its team members’ shared goal of “boldly disrupting banking norms to do good for our members, employees and communities.”
Definitive Healthcare supplies healthcare commercial intelligence for businesses looking to break into the healthcare sector with their products.
Definitive Healthcare’s Core Values:
- Customer focused: We focus on our clients and work hard to ensure their satisfaction.
- Problem solvers: We strive to identify problems and develop targeted solutions.
- Honorable: We act with honesty and integrity in everything that we do.
- Team first: We love to collaborate and celebrate the success of our company and colleagues.
- Community oriented: We value our local community and make a determined effort to give back.
- Highly motivated: We welcome new challenges and push ourselves to try new things.
- Decisive: We make timely, informed decisions and aren’t afraid to take risks.
- Scrappy: We aren’t afraid to roll up our sleeves and get the job done.
- Balanced: We have fun at work and manage a healthy work-life balance.
What these core values tell you about Definitive Healthcare: Definitive Healthcare says it’s cultivated a strong company culture where every employee embodies its core values. These nine principles give every team member something to strive for every day — and a way to keep each other accountable.
Enova and its family of companies make it easier to access credit, supporting both individual consumers and small businesses.
Enova’s Core Values:
- Customer first
- Best answer wins
- Operate as an owner
- Accountable for results
- Top talent and teamwork
What these core values tell you about Enova: Through its values, Enova maintains a culture where the most effective ideas are recognized, spearheading innovation and creativity.
Airbnb provides a platform for those looking to rent out their homes to travelers looking for affordable places to temporarily stay.
Airbnb’s Core Values:
- Champion the mission
- Be a host
- Embrace the adventure
- Be a cereal entrepreneur
What these core values tell you about Airbnb: Playing on its mission to serve travelers, Airbnb has created values that capture the spirit of being a host and viewing new experiences as learning opportunities.
Dynatrace gives organizations access to analytics and automation solutions through its AI-powered observability platform, which is designed to streamline workflows and power optimized digital experiences.
Dynatrace’s Core Values:
- Innovate with Passion
- Engage with Purpose
- Win with Integrity
What these core values tell you about Dynatrace: Dynatrace has developed a straightforward system of three core values that it encourages teams to integrate across their daily interactions, decisions and processes. Under each value, the company has also outlined behaviors to help guide its culture, such as “Listen actively” under “Engage with Purpose.”
Hi Marley offers text-based communication tools to streamline the relationship between insurance professionals and their customers.
Hi Marley’s Core Values:
- Be Humble
- Max Courage
- Ubuntu, a term popularized in the “Western world” during the twenty-first century by Nelson Mandela, roughly translating to “I am because we are.”
What these core values tell you about Hi Marley: Hi Marley told Built In, “The founders were adamant about ensuring leadership led by example by behaving in alignment with a shared purpose and set of values.
Walmart Global Tech manages the behind-the-scenes details of Walmart, ensuring the company’s retail and supply chain needs are met.
Walmart Global Tech’s Core Values:
- Service to the customer
- Respect for the individual
- Strive for excellence
- Act with integrity
What these core values tell you about Walmart Global Tech: The company’s values promote a people-first culture where both Walmart’s employees and customers are taken care of.
Toast’s platform supports operations and revenue management within the food and beverage and retail industries. The company sets businesses up with software and hardware that coheres payments and other key functions across front-of-house, back-of-house and back-office operations.
Toast’s Core Values:
- We’re all in customer success
- We embrace an ownership mindset
- We’re one team
- We’re driven by purpose and impact
- We lead with humility
- We’re hungry to build and learn
- We raise the bar
What these core values tell you about Toast: After rolling out its values in 2016 and refreshing them in 2019, the company says it has empowered its employees to show up for customers and communities and ensure Toast is a place where everyone can thrive. Its emphasis on teamwork reflects its clientele of restaurants and retailers that must work both independently and as a team.
MacPaw builds software tools that allow users to securely browse online, for example, and keep their computers and mobile devices free from junk.
MacPaw’s Core Values:
- Make Impact
- Create Experience
- Stay Human
What these core values tell you about MacPaw: The values at MacPaw help to promote a work culture that is proactive, collaborative and ambitious.
Forward Financing delivers capital to small businesses through a simple application process and the option to set up automated payments.
Forward Financing’s Core Values:
- Drive the Mission: We believe in financial opportunity for underserved small businesses. We say “yes” when others say “no.”
- Keep It Real: We value direct communication, candid feedback and authenticity. We are an open book.
- Act With Kindness: We create an environment where caring is cool and helping is the norm. We do the right thing.
- Shoot for Extraordinary: We are inspired by innovative thinking and continuous improvement. We never settle for yesterday’s best.
What these core values tell you about Forward Financing: Forward Financing’s core values reflect the company’s mission to provide capital to small businesses that have traditionally been underserved. These four simple principles remind every Forward Financing employee of the company’s north star.
Fintech company Hometap works to give homeowners access to their home equity as an alternative to a traditional loan.
Hometap’s Core Values:
- We execute … with intention
- We roll up our sleeves
- We create solutions
- We collaborate with trust
- We put the team and the homeowner first
- We communicate directly and constructively
What these core values tell you about Hometap: Hometap’s values put emphasis on creativity and accountability, laying out real action employees across the organization can take to make an impact and support its foundational pillars of being “good owners and good neighbors.”
Gusto offers an HR platform that helps companies manage payroll, employee benefits and other HR tasks like hiring and onboarding.
Gusto’s Core Values:
- Embody a service mindset
- Dream big, then make it real
- Be proud of the how
- Embrace an ownership mentality
- Debate then commit
What these core values tell you about Gusto: Guso’s values embody a service-first mindset, supporting the company’s mission to help its customers. While they encourage collaboration, they ultimately drive action to ensure employees follow through on their commitments.
Ellevation Education’s platform equips educators with real-time data, so they can track student performance and design personalized lesson plans.
Ellevation Education’s Core Values:
- Impact and Sustainability
- Go and See
- Stay Curious
- Build Belonging
- Win Together
What these core values tell you about Ellevation Education: The company’s values reflect Ellevation Education’s mission to improve the experiences of teachers and students, and to accomplish this by continuing to refine its products.
Wolverine Trading is a Chicago-based trading firm that uses its expertise and low-latency trading technology to build and maintain businesses.
Wolverine Trading’s Core Values:
- Integrity
- Teamwork
- Excellence
- Innovation
- Empowerment
What these core values tell you about Wolverine Trading: Wolverine Trading highlights its efforts to do more and go “beyond what is expected.” The company also backs its values up through community initiatives, fundraising and employee resource groups.
Narmi provides financial institutions with products that allow them to offer digital banking experiences.
Narmi’s Core Values:
- Openness is the future: For Narmi, openness means giving our customers the ability to grow and scale for their future, and a platform flexible enough to meet the needs of any financial institution.
- Dependability is a given: Your customers need a tool that can meet their varied, demanding needs, right where they are — and Narmi surpasses expectations with an intuitive platform that offers users everything they want, and then some.
- Rewrite the financial story: Narmi’s focus on the financial health and wellness of our end-users means building beyond traditional banking. Our products are easy and intuitive to use, empowering every user with a holistic view of their finances and giving them the information they need to live healthier financial lives.
What these core values tell you about Narmi: The company’s simple and straightforward value pillars serve as the building blocks for its tech development strategy.
More Core Value Examples
Still looking for more inspiration? Check out these additional company core values examples.
Frequently Asked Questions
What are core values?
Core values are a set of ideals that guide decision-making at the individual and company levels. They shape employee interactions and ensure all members of an organization behave in a way that aligns with the company’s stated mission.
How do you demonstrate core values in the workplace?
There are a few steps organizations can take to demonstrate core values in the workplace:
- Display your values clearly, such as hanging placards for each value on a wall.
- Include core values in onboarding and company trainings.
- Ensure leaders embody the company’s core values and lead by example.
- Enforce consequences for those who fall short of the company’s core values.
