UPDATED BY
Hal Koss | Aug 25, 2022

Core values are the principles and priorities that guide an organization’s actions. They represent the foundational commitments and deeply held beliefs that allow a company to navigate complex situations while keeping their identity and culture at the forefront.

If your organization doesn’t yet have a list of core values, now is the perfect time to make them.

Top Core Values Examples

  • Put clients first
  • Act with integrity
  • Approach every day with curiosity
  • Embrace an ownership mentality
  • Build for durability
  • Appreciate the journey

To help you get started on creating your own core values list, we figure inspiration would be more useful to read than instructions. So we rounded up more than 238 core values examples used by 45 different successful companies.

Core Values In The Workplace

25 experts share tips and advice on creating and living by core values in the workplace.

Company Core Value Examples

Snapsheet Core Values:

Be the next
We strive to set the highest standard of quality in everything we do. We always want to drive towards the next great thing by constantly challenging ourselves to improve and break new ground.

Remember the feeling
Our world can be frustrating, confusing, and even challenging at times. We have all been there, so we show empathy and act with humility. We’re all human and we respect our customers, partners, and coworkers.

Action is our first instinct
Our passion for our core purpose gives us the courage to reach beyond our comfort zone to try innovative and unconventional ideas. We view honest failure as a learning opportunity for the future.

Do the right thing
Integrity is the foundation for everything we do. We are admired and respected for our commitment to honesty, trust, and transparency. We do the right thing — even when no one is watching.

Stronger united
We’ve created a positive and inclusive culture that fosters open, honest, and meaningful relationships. We celebrate and embrace our diversity, finding ways for everyone to belong. We invest in each other and we win and learn as a team.

 

BigCommerce Core Values:

Customers First
Our company exists to help merchants sell more. We make every decision and measure every outcome based on how well it serves our customers.

Team on a Mission
BigCommerce is made up of amazing individuals, but it’s only through teamwork that we achieve greatness. We’re committed to helping our customers by working together with equal parts humility and ambition.

Think Big
Being the world's leading commerce platform requires unrivaled vision, innovation and execution. We never settle. We challenge our ideas of what’s possible in order to better meet the needs of our customers.

Act With Integrity
We’re honest, transparent and committed to doing what’s best for our customers and our company. We openly collaborate in pursuit of the truth. We have no tolerance for politics, hidden agendas or passive-aggressive behavior.

Make a Difference Every Day
We constantly push ourselves to be our best, we focus on solutions, and we arrive every day inspired to make an impact through our talents, passion and hard work.

 

DailyPay Core Values:

Do Your Research
We believe that knowledge is power and challenge ourselves to be lifelong learners.

Start Simple
Don’t worry about having all the answers, just get started.

See the Circle
We acknowledge that each of us plays an integral role in the company’s success.

Pull the Wagon
Each of us is willing and ready to do whatever it takes to move the company forward.

Move the Line
We challenge ourselves and push our own boundaries daily.

We Win With Diversity
We value each of our unique experiences and how they shape us. We learn from all to build for all.

Act Like an Owner
Move forward with purpose and invent the future.

 

Airbnb Core Values:

Champion the Mission
We’re united with our community to create a world where anyone can belong anywhere.

Be a Host
We’re caring, open, and encouraging to everyone we work with.

Embrace the Adventure
We’re driven by curiosity, optimism, and the belief that every person can grow.

Be a Cereal Entrepreneur
We’re determined and creative in transforming our bold ambitions into reality.

 

Canva Core Values:

Make complex things simple
Always aiming for the most simple, pragmatic and effective solution to any problem. Think of the user.

Set crazy big goals and make them happen
Set ambitious goals, prioritize, hustle to execute and celebrate success!

Be a force for good
Making the world a better place through positive actions, inclusion and diversity.

Empower others
Empowering others to achieve their goals, both globally and within Canva.

Recommended Reading20 Mission Statement Examples That Define Companies and Inspire Customers

 

Salesforce Core Values:

Trust
We act as trusted advisors. We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure.

Customer Success
When our customers succeed, we succeed. So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success.

Innovation
We innovate together. Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage.

Equality
Everyone deserves equal opportunities. We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company.

Sustainability
We lead boldly to address the climate emergency. We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero.

 

Microsoft Core Values:

Respect
We recognize that the thoughts, feelings, and backgrounds of others are as important as our own.

Integrity
We are honest, ethical, and trustworthy.

Accountability
We accept full responsibility for our decisions, actions, and results.

 

Walmart Core Values:

Service to the Customer
• Customer first: Listen to, anticipate and serve customer wants and needs.
• Frontline focused: Support and empower associates to serve customers every day.
• Innovative and agile: Be creative, take smart risks and move with speed.

Respect for the Individual
• Listen: Be visible and available, collaborate with others and be open to feedback.
• Lead by example: Be humble, teach and trust others to do their jobs, give honest and direct feedback.
• Inclusive: Seek and embrace differences in people, ideas and experiences.

Strive for Excellence
• High performance: Set and achieve aggressive goals.
• Accountable: Take ownership, celebrate successes and be responsible for results.
• Strategic: Make clear choices, anticipate changing conditions and plan for the future.

Act with Integrity
• Honest: Tell the truth, keep your promises and be trustworthy.
• Fair: Do right by others, be open and transparent.
• Courageous: Speak up, ask for help, make tough calls and say no when appropriate.

 

Affinitiv Core Values:

Passion
Passion generates excitement for what we do and how we do it. With Passion at the heart of everything we do, we nurture ideas, inspire excellence, and find creative ways to eliminate obstacles for cultivating growth.

Integrity
Integrity creates trust. As an organization, collectively, it’s our most valuable asset. Individually, it’s the constant choice to infuse every action with honesty, fairness, and respect for clients and colleagues alike.

Unity
Unity celebrates diversity. Synergizing the collective experiences, varied skills, and unique talents of every team member builds unstoppable momentum and drives unimaginable achievements.

Innovation
Innovation motivates action: to take risks, encourage curiosity and new ideas, learn from mistakes, and constantly strive to exceed expectations. Through innovation, we generate solutions for our customers and raise the bar — both within our workplace and throughout our industry.

Impact
Impact demonstrates the immeasurable power of our shared values and collective effort to effect positive, ground-breaking change and deliver excellence for our customers, colleagues, and communities.

 

HUMAN Core Values:

Be a Hacker
All our Humans are hackers in their own right. So innovate without regard for convention then share what you learn.

Create Tau
Empower others by being a bride-builder and toolmaker. That’s what makes us good at what we do.

Practice Humility
We put humans first, not HUMAN first. Stay humble and focus on the mission. The work is never truly done.

“Pwn” It
As a marker of hacker culture, we encourage Humans to demand excellence of themselves.

Be Good
When you can, tip the balance of the world in favor of good. Use your skills and privilege responsibly.

Be an Exceptional Teammate
Bring Humanity to every meeting. Support your fellow Humans when they need it. Compassion has a home in the workplace and it’s on each of us to bring it. Collaborate whenever possible and take accountability when things don’t turn out as planned. It’s ok, it’s part of being human.

 

Adage Technologies Core Values:

Be an ambassador
We are proud to be problem solvers. We like the people we work with — coworkers, managers, clients — and genuinely enjoy helping one another succeed.

Adapt and evolve
The people that work here are smart, and smart people know you can always get better. Mistakes are even ok as long as you learn something from them. We believe your time at Adage should make you better.

Enjoy the journey
We make sure our team feels appreciated and valued. Launch Lunches and quarterly show-and-tells are some of the ways we celebrate our people. We take the time to stop and acknowledge where we came from so that we don’t miss how impressive the climb is.

Do the right thing
What do you do when no one else is looking? Our teams act with integrity and honesty, and focus on putting ourselves in the shoes of others.

Get it done
Clients trust us to build things that work and we take that seriously. Our team will overcome obstacles, find solutions and deliver exceptional results.

 

ClickUp Core Values:

Deliver the best customer experience, period.

Grow 1% every day.

Work hard and be an owner.

Normal f*cking sucks.

Pay it forward with random acts of kindness.

Have fun, find joy, be you.

Be transparent and direct, with optimism.

 

Accenture Core Values:

Client value creation
Enabling clients to become high-performance businesses and creating long-term relationships by being responsive and relevant and by consistently delivering value.

One global network
Leveraging the power of global insight, relationships, collaboration and learning to deliver exceptional service to clients wherever they do business.

Respect for the individual
Valuing diversity and unique contributions, fostering a trusting, open and inclusive environment and treating each person in a manner that reflects Accenture's values.

Best people
Attracting, developing and retaining the best talent for our business, challenging our people, demonstrating a “can-do” attitude and fostering a collaborative and supportive environment.

Integrity
Being ethically unyielding and honest and inspiring trust by saying what we mean, matching our behaviors to our words and taking responsibility for our actions.

Stewardship
Fulfilling our obligation of building a better, stronger and more durable company for future generations, protecting the Accenture brand, meeting our commitment to stakeholders, acting with an owner mentality, developing our people and helping improve communities and the global environment.

 

CampMinder Core Values:

Put Team First
With empathy and humility, we seek win-for-all solutions.

Own It
We drive for results with passion, grit and determination. When faced with a challenge, we persevere.

Be Admirable
Honoring our word and choosing candor, respect, and kindness.

Wonder
Seeking to understand with curiosity and vulnerability.

Find a Better Way
A culture of innovation and continuous improvement. Constantly seeking personal and professional growth.

Give Joy
Laugh. Be grateful, positive and hospitable. Make people feel good.

 

CB Insights Core Values:

Hard Work
Hard work is about figuring it out and getting it done. You know it’s not just about doing more for the sake of doing more, but rather, intentionally tackling the hard things because they are the RIGHT things.

High Standards
High standards are about not settling. It bothers you when you know something can be better, so you jump in, and take it on. You study every detail but prioritize the essentials – the real needle-movers. You see it as an imperative, and when it’s a success? You share it. Misstep? You own it.

Hunger
Hunger is about never giving up. You find making progress toward goals life-sustaining, and overcoming obstacles the source of real happiness. You take calculated risks, you play to win and you never get beat at the hustle.

Helpfulness
Helpfulness is about being a reliable and agile colleague. You speak honestly, clearly, and put yourself out there for your team members to learn from, and lean on. You take on any project, glamorous or not, and if it should take a sudden turn, you’re there to adjust the sails to the changing winds.

Humility
Humility is about being generous and curious. Do you feel silly taking a bow? Good. So do we. Not afraid of a new method? Sweet. We’re genuinely curious about what our team members think, and no task is too small either (because really, who are we!?)

Related ReadingHow to Describe Company Culture: 39 Examples of Culture Statements

 

Ellevation Education Core Values:

Impact
We live our mission. There is no more important work than helping students achieve their highest aspirations. Our passion drives us to work with great urgency and aspire for excellence in all we do.

Continuous Learning
We create a culture that promotes curiosity and experimentation. We are passionate about learning, improving, and innovating. We are not afraid to make mistakes and share them with others. We learn from both challenges and successes.

Inclusion
We champion diversity. We’re passionate about creating an inclusive workplace that promotes and values a range of ideas and opinions. We embrace all types of differences in the development of our organization.

Long-term Vision
We are all responsible for Ellevation’s success. We believe that each member of our team is accountable for making decisions, solving problems, and taking actions that contribute to long-term impact and financial success.

Partnership
We strive to understand and grow with our partners. We are more than a vendor, we are a partner to school districts and educators. We’re relentlessly curious about our partners’ strengths and needs. We integrate what we learn into our solutions, and we empower our partners to solve challenges and implement effective practices.

People
We rely on, support, and challenge each other. We collaborate, support each others’ learning, and have fun. We work hard to attract and retain high-performing and aligned colleagues, build a world-class culture, and make Ellevation a place to grow and thrive.

 

Enova Core Values:

Customer First
We listen to our customers’ needs and create products that solve real problems. We deliver beyond expectations, treating our customers the way we want to be treated.

Best Answer Wins
We believe innovative ideas and solutions can come from anywhere. That’s why we make sure the best answer wins — no matter who it’s coming from.

Operate as an Owner
The entrepreneurial spirit runs strong at Enova. We encourage team members to think big and move fast and use resources like they’re their own.

Accountable for Results
We’re a data-driven company, and we use that data to add value and create results. We set our expectations high and do what we say we are going to do.

Top Talent and Teamwork
Enova is a place for the best and brightest, from all walks of life and parts of the world. We work in small, focused teams that encourage diversity of thought.

 

ezCater Core Values:

Lead
We’re autonomous. Everyone is empowered to own their work and we minimize unnecessary steps.

Grow
We hire awesome people. You can move sideways, you can move up, and there are always new opportunities to learn.

Play
We never turn down a reason to celebrate. We get a lot done and have fun along the way.

Solve a Problem
Food tech is booming, and no other service comes close to having our national footprint. We’re revolutionizing corporate catering and solving the problem at a larger scale than ever before.

Work-Life Balance
We work hard wherever and whenever inspiration strikes — but we don’t let work take over our lives. We make life better and easier for our customers and we never miss a soccer game or dentist appointment.

100% Transparency
We don’t like silos … or doors for that matter. Everyone has access to company information and is urged to view “the books” on a daily basis.

The Best Team, Ever
Work and learn from world-class peers who are passionate about growing a business and building a fantastic place to work — we’re serious about our no jerk policy.

 

F5 Core Values:

We are owners
We take initiative to make our company better, speaking up when warranted, and acting as problem-solvers.

We obsess over customer needs
We work to understand, analyze, and learn from our customers so that we can continue to build solutions they love.

We make F5 more agile
We continuously deliver incremental value, while striving to learn and improve, treating failures as learning opportunities.

We create a more diverse and inclusive F5
We listen to each other, withhold judgment, and embrace differences with humility and respect.

We create clarity and alignment
We unite F5ers around shared goals that will delight our customers.

We help each other thrive
We create a supportive environment where we can show up as human beings with aspirations, vulnerabilities, and demands beyond F5.

We find and shape brilliance
We fight like crazy to recruit and retain top talent, and we empower them to do great things.

We boldly raise the bar
We reject the status quo and continuously pursue higher levels of performance.

 

GoHealth Core Values:

Put customers first and value their business.

Be the best at what we do.

Innovate by taking intelligent risks.

Provide an open, honest and constructive workplace.

Promote a fun work environment.

Achieve sustainable long-term growth and profitability.

Think like an underdog and remain humble.

 

Headspace Core Values:

Selfless drive
We accelerate each other and are accountable to each other to deliver on our vision.

Courageous heart
We bravely go to new places knowing we have the support of our team.

Curious mind
We learn that when we listen to others, we cultivate the curiosity and empathy to unlock innovation.

 

Namely Core Values:

Engage
Come to work with an open and optimistic mind.

Own
Be personally accountable.

Drive
Act with a sense of urgency.

Give
Give to each other and the community.

 

Flexcar Core Values:

Customer Obsession
Flexsters are obsessed with doing what is right for the customer. They always start with the customer and work backwards. Flexsters work tirelessly to earn and maintain customer trust and ensure the customer’s voice is present in every discussion and decision.

Debate Openly, Commit Fully
Flexsters have conviction. They passionately and respectfully challenge decisions even when doing so is difficult. Once a decision is made Flexsters commit as a united force.

Deliver Results
Results and speed matter. Flexsters move the needle by focusing on the controllable inputs, rather than outputs. They drive results every day.

Dive Deep
Flexsters stay connected to the details, audit frequently, and dive deep to understand the business at all levels.

Grit and Focus
Flexsters work hard. They exhibit strength of character, tenacity, and resolve to achieve their goals. When Flexsters struggle, and fail, they are resilient and try again. They achieve success by identifying and prioritizing the key levers for their business and delivering results with the right quality. Flexsters are not distracted by the extraneous.

Ownership
Flexsters have an owner’s mindset and make decisions as if it was their own personal business. They never say, “That’s not my job,” but rather drive outcomes from start to finish. They act on behalf of the entire company and think beyond just their teams, solving problems so they stay fixed rather than passing them down the line.

Raise the Bar
Flexsters never settle. They continually raise standards and drive themselves and their teams to deliver high quality products, services, and processes. Flexsters take coaching and developing others seriously to uphold those standards.

Think Bold, Think Big, Think Broad
Flexsters think beyond what is and envision what could be even if others don’t see it.  They then communicate this bold direction to inspire results. Flexsters understand which decisions are reversible and take bold, calculated risks in the right situations in order to achieve big outcomes.

 

Nintex Core Values:

Deliver on our commitments
We focus on a few key priorities and ensure we deliver with quality on time — every time.

Don’t wait
If we see an issue, we fix it. If we see an opportunity to accelerate our success, we take it.

Operate with respect and consideration
We act fast to deliver positive results — without sacrificing quality or integrity.

 

PEAK6 Core Values:

Act Boldly With Courage
We challenge the status quo, lead by example and trust that others will follow.

Be Financially Responsible
We are financially responsible for everything we do. From our acquisitions and business deals to our employees and our every day.

Be Data-Driven
We use data to find new opportunities and take calculated risks.

Operate Ethically With Integrity
We always conduct ourselves ethically and with integrity.

Be Collaborative
Collaboration takes us places we might not have been able to go alone.

Approach Every Day With Curiosity
We are curious without apology. If we’re not asking the questions, we’ll never get the answers.

 

Pitchbook Core Values:

Customers are King
We only succeed when our clients do — and that drives us. We seek to understand our client’s needs, both internally and externally.

Excellence Is a State of Mind
We hold high standards. We set and conquer aggressive goals — executing on details.

Embrace and Drive Change
We challenge the status quo and embrace the better way.

Focus on Focus
We never lose sight of what's important. We focus on the actions that create success.

Make It Fun
We positively impact our coworkers and clients. We work hard and make it fun too.

 

Vertafore Core Values:

Bias to Action
We’re united by an innate drive to take action and make a difference in the technology and insurance spaces.

Win Together
We work together as one team, showing empathy and respect to each other along the way.

Show Up Curious
We work to challenge one another to push boundaries, think beyond the box, and excel as an organization.

Say It, Do It
We honor every one of our commitments because integrity is important to us. We prove our words by our actions.

Customer Success Is Our Success
We cultivate authentic relationships and follow up by actively listening to customer needs.

We Love Insurance
We appreciate the impact insurance has on the world and are a partner in our mission to improve it.

 

Envoy Global Core Values:

We believe employees are happier, companies are more successful and our world is a stronger place when people are able to work and live anywhere an opportunity presents itself. We built our company on a simple idea: Never, ever forget that there are people behind every application and case file. We truly care about these people — their hopes, their dreams, their fears — and helping them realize what’s possible.

We take that job really seriously.

 

Relativity Core Values:

Be an excellent communicator.
We value clear and concise communication, great listening skills, and honesty. We want you to say what you believe and ask and answer questions directly.

Exceed the expectations of our customers and our colleagues.
Outstanding customer support is the cornerstone of our business. We’re meticulous with our customers and each other, no matter how small the task.

Hold yourself and your colleagues accountable.
We’re dependable, but also empathetic. We all make mistakes. Let’s own them, together.

Be humble and stay hungry.
We value confidence, not arrogance. See an opportunity to grow your career? We’ll help you go for it.

Do more with less.
We’re efficient with both time and resources. Productive meetings and constant process improvement help ensure we’re doing our best.

Enjoy and be great at your job.
We take pride in doing great work, because we love it. But, we try not to take ourselves too seriously. Life’s too short for that.

Embrace the talents of your colleagues and our customers.
At Relativity, we want you to be you. We know that our differences are our greatest strength, and everyone should feel empowered to share their unique perspective from day one. That’s how great ideas — and happy teams — thrive.

 

Contentsquare Core Values:

Uniqueness
No matter our backgrounds, interests or appearance, our unique perspectives come together to inspire a culture where decisions are made based upon ideas, not org charts.

Creativity
We believe that innovation comes from everyone and everywhere, so each team member is encouraged to share new ideas, whether it’s a daily meeting or a global hackathon.

Ambition
We’re proud of what we’ve accomplished so far, but we’ll never stop pushing the limits of what is possible. We’re always looking toward the future and how we can think bigger and make things better.

Team spirit
Our mission to make the digital world more human unites us. We work with passion, celebrate our successes and conquer our challenges together.

Enthusiasm
From celebrations and company-wide team activities, to employee-led culture crews, we embrace a shared sense of purpose and adventure.

 

Semrush Core Values:

Sense of Ownership
We all share the desire to set things into motion. Drive the projects you find meaning in, because it’s not worth wasting time on something you don’t believe in.

Constant Changes
We are always looking to make things better. Change is exhilarating, it doesn’t have to be scary.

Trust
It’s what you have here by default. Speak up and be your true self.

 

Sisense Core Values:

Authentic
It is our responsibility to create an environment where people of all backgrounds are comfortable being their true self at work. At Sisense, we encourage you to be YOU.

Caring
Our country — and the world — is seeing first hand how the lives of underrepresented groups have been impacted by past and current systemic injustices. We strive to understand different perspectives and show compassion to one another.

Inclusive
We are all Sisensers. To that end, we will always do our best to make sure people from all backgrounds feel like they belong here.

Customer Obsessed
We value creating a space for open communication, transparency and feedback above all else. We will always go above and beyond to make our customers successful and empower them to be data driven.

Challenger
Innovation is a way of life for us. We are constantly questioning the status quo to seek out improvements and move forward together.

Recommended Reading7 Leadership Lessons From Netflix CEO Reed Hastings

 

System1 Core Values:

System1 supports you
Whether this means providing a challenging job as part of your long-term career with us, maintaining work/life balance, or continuing your education, we want to support you and make you better.

Everyone is on the same team
Our co-workers are our teammates. This means respecting your teammates as much as it does enjoying working with them. We may disagree, but we do it openly and respectfully. When we win, we win together.

Be yourself
We believe that different backgrounds, experiences and points of view make us stronger and more innovative. We champion an environment where everyone is genuinely seen, heard and respected. 

Own it
We don’t provide boxes for you to think in, and we encourage individual responsibility. We never blame someone else, and there is always a way to get it done. We want creative innovators who are driven to get results.

Make an impact
Being of service to others is in our DNA. We contribute our expertise, time and money to causes we care about in the communities in which we live and work. Giving back makes us and the world better.

1% better every day
We strive to always improve every single day — our technology, our business, our community, ourselves.

 

Teachable Core Values:

Take Action
We take action, valuing progress not perfection.

Learn Together
We learn together, staying humble and curious.

Build a Foundation of Trust
We build a foundation of trust through commitment and transparency.

Own Progress and Outcomes
We own our progress, finding solutions for our teams and our creators.

Focus on Customers
We win when our customers win. Success is mutual.

 

Amperity Core Values:

Play for each other
Above all, we’re a team. That means we show up for each other, communicate with empathy, and bring our authentic selves to work each day. We’re playing the game of growing a company together, and we win or lose as a team.

Make something better today
Our ambitions are limitless, but time is finite. Sometimes we just need to act fast, patch the leak, and keep moving. An entire community of Ampers making tiny improvements each day creates massive change over time.

Build for durability
We build toward stronger solutions by relentlessly focusing on our customers’ success, building systems that multiply efficiency, and planning for long-term scale.

 

Tinder Core Values:

We prioritize member safety.
At Tinder, our top priority is to build an authentic, equitable, and respectful community.

We strive to build a workplace that reflects the rich diversity of our members.
The best thing about Tinder is that it caters to lots of different people and many different types of interactions. As a company, we value our individual differences and know that they strengthen the collective. We deliberately build teams with diverse experiences and backgrounds to deliver simple, fun, and useful features for every Tinder member.

We encourage authenticity to nurture a trustworthy, collaborative environment.
We’re honest and open in all that we do. Our humanity inspires us to be real with one another and to stay true to who we are, so we can feel confident interacting and collaborating with others.

We never stand still. We’re inspired to build for what’s next.
We must constantly innovate, experiment, and learn. We strive to set a higher standard for our products, our teams, and ourselves. We eagerly seek, accept, and give feedback with candor and kindness so we can continue to grow personally and professionally.

We champion and rally behind big ideas.
We empower people to think and act differently, and to be unafraid to have a strong point of view. We’re willing to risk being wrong so that we can figure out what’s right. If we aren’t creating things that make us a little bit uncomfortable, then we likely won’t make a dent in the universe.

 

Morgan Stanley Core Values:

Do the Right Thing
Act with integrity.
Think like an owner to create long-term shareholder value.
Value and reward honesty and character.

Put Clients First
Keep the client's interests first.
Work with colleagues to deliver the best of the Firm to every client.
Listen to what the client is saying and needs.

Lead With Exceptional Ideas
Win by breaking new ground.
Leverage different perspectives to gain new insight.
Drive innovation.
Be vigilant about what we can do better.

Commit to Diversity and Inclusion
Value individual and cultural differences as a defining strength.
Champion an environment where all employees feel a sense of belonging—are heard, seen and respected.
Expect everyone to challenge behavior counter to our culture of inclusion.
Attract, develop and retain talent reflecting the full diversity of society.

Give Back
Serve our communities generously with our expertise, time and money.
Build a better firm for the future by contributing to our culture.
Develop our talent through mentoring and sponsorship.

 

Bonterra Core Values:

Elevate doers of good
Fuel growth. Power with partnership. Do the best work of our lives.

Innovate courageously
Be curious. Deeply understand our clients. Have each other's backs.

Cultivate inclusivity
Open doors. Create space. Center diversity, equity, inclusion, and belonging.

Appreciate the journey
Celebrate progress. Bring everyone along. Enjoy the ride.

 

Xero Core Values:

Human
Xeros are authentic, inclusive and really care. We’re kind and assume the best intent. We’re inclusive, approachable and show empathy. We’re willing to be vulnerable, sharing our fears, failures and learnings.

Ownership
Xeros deliver on commitments. We do what we say we’ll do. We own our mistakes and take positive action. We move fast to get the right things done.

Challenge
Xeros are curious. We think and dream big. We welcome challenging conversations and do it with respect. We lead and embrace change, seeking new and better ways.

Beautiful
Xeros create experiences people love, and that inspire and delight. We do high-quality work and go the extra mile.

Team
Xeros are great team players. We champion Xero’s purpose and priorities. We work together to do what’s best for Xero and our customers. We appreciate and celebrate each other and our successes.

SeatGeek Core Values:

Interfaces matter
Everything has an interface. Apps. APIs. Teams. People. We take atypical care in defining and crafting interactions.

Consumer advocate
People create the magic of live entertainment. That’s why we put the needs of the fan first and everything else follows.

Detail obsessed
Thousands of small details make the difference between good and amazing. We get absorbed in every pixel, every word, every interaction.

Aligned DIY
Our success will be defined by the moments when one inspired individual rolled up her sleeves and made something brilliant happen.

Bold yet humble
We aren’t afraid to face anything. We set lofty goals and don’t rest until we accomplish them. But we don’t let those successes get to our heads.

Value time
We can create beautiful digital experiences, but we can’t create time, so we’re relentlessly judicious about how we spend it.

 

Unqork Core Values:

Fearless
We don’t follow roadmaps, we write them. We’re defining a new class of technology that is turning once-unthinkable functionality into business reality.

Accountable
We take initiative, ownership, and responsibility. Anyone can point out problems; Unqorkers find solutions. We follow through.

Customer focused
We empower our customers to overcome today’s technological challenges and be prepared for tomorrow’s.

Inclusive
We don’t know what we don’t know. Diversity informs our goals and strengthens our platform. We’re a reflection of the diverse, vibrant world we seek to change.

Collaborative
There’s no “I” in Unqork — no a-holes either. We are a unified team following a single unwavering mission. We don’t bark at teammates, we empower them.

Transparent
We actively dismantle blindspots. We value providing visibility into our wins as well as our losses. Our success depends on working together on common goals across the entire organization.

 

PwC Core Values:

Act with integrity
Speak up for what is right, especially when it feels difficult.
Expect and deliver the highest quality outcomes.
Make decisions and act as if our personal reputations were at stake.

Make a difference
Stay informed and ask questions about the future of the world we live in.
Create impact with our colleagues, our clients and society through our actions.
Respond with agility to the ever changing environment in which we operate.

Care
Make the effort to understand every individual and what matters to them.
Recognize the value that each person contributes.
Support others to grow and work in the ways that bring out their best.

Work together
Collaborate and share relationships, ideas and knowledge beyond boundaries.
Seek and integrate a diverse range of perspectives, people and ideas.
Give and ask for feedback to improve ourselves and others.

Reimagine the possible
Dare to challenge the status quo and try new things.
Innovate, test and learn from failure.
Have an open mind to the possibilities in every idea.

 

Gusto Core Values:

Embody a service mindset.
Never stop advocating for the needs of others.

Dream big, then make it real.
Be ambitious. Show and do is greater than tell and talk.

Be proud of the how.
Ensure deep integrity in everything you do.

Embrace an ownership mentality.
Take initiative to leave things better than you found them.

Debate then commit.
Share openly, question respectfully, and once a decision is made, commit fully.

Build with humility.
Put collective success before individual achievements.

 

Zappos Core Values:

Deliver WOW Through Service.

Embrace and Drive Change.

Create Fun and A Little Weirdness.

Be Adventurous, Creative, and Open-Minded.

Pursue Growth and Learning.

Build Open and Honest Relationships With Communication.

Build a Positive Team and Family Spirit.

Do More With Less.

Be Passionate and Determined.

Be Humble.

 

Meta Core Values:

Move Fast
Move Fast helps us to build and learn faster than anyone else. This means acting with urgency and not waiting until next week to do something you could do today. At our scale, this also means continuously working to increase the velocity of our highest priority initiatives by methodically removing barriers that get in the way. It's about moving fast together — in one direction as a company, not just as individuals.

Focus on Long-Term Impact
Focus on Long-Term Impact emphasizes long-term thinking and encourages us to extend the timeline for the impact we have, rather than optimizing for near-term wins. We should take on the challenges that will be the most impactful, even if the full results won't be seen for years.

Build Awesome Things
Build Awesome Things pushes us to ship things that are not just good, but also awe-inspiring. We've already built products that are useful to billions of people, but in our next chapter we'll focus more on inspiring people as well. This quality bar should apply to everything we do.

Live in the Future
Live in the Future guides us to build the future of distributed work that we want, where opportunity isn't limited by geography. This means operating as a distributed-first company and being the early adopters of the future products we're building to help people feel present together no matter where they are.

Be Direct and Respect Your Colleagues
Be Direct and Respect Your Colleagues is about creating a culture where we are straightforward and willing to have hard conversations with each other. At the same time, we are also respectful and when we share feedback we recognize that many of the world's leading experts work here.

Meta, Metamates, Me
Meta, Metamates, Me is about being good stewards of our company and mission. It's about the sense of responsibility we have for our collective success and to each other as teammates. It's about taking care of our company and each other.

Building A Culture Of Belonging

Watch our on demand webinar to hear from expert panelists about ways to build a culture of belonging at your organization, and the changes that you can make to be a fully inclusive employer.

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