Marketing Articles

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Joe Procopio Joe Procopio
Updated on April 09, 2024

How to Get Permission to Market the Names of Your Customers

Using customers’ names can validate your business. Asking them first is the right thing to do.

Image: Shutterstock / Built In
Jer Thorp Jer Thorp
Updated on April 09, 2024

How Do Targeted Ads Work? Targeted Ad Advantages & Disadvantages

A lot happens in the seconds between navigating to a web page and seeing the content. And not all of it is good.

Image: Shutterstock / Built In
Hailley Griffis Hailley Griffis
Updated on April 09, 2024

What Is a Brand Strategy?

A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.

Image: Shutterstock / Built In
Amitt Sharma Amitt Sharma
Updated on April 09, 2024

5 Ways AI Is Transforming the Adtech Industry

From automating ad campaigns to personalizing ads in real time, AI is changing what’s possible in advertising. Here’s what you need to know.  

Image: Shutterstock / Built In
Bailey Reiners Bailey Reiners
Updated on April 09, 2024

How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities

These are the key skills, role responsibilities and salary info needed to write a marketing manager job description.

Image: Unsplash / Built In
Brian Nordli Brian Nordli
Updated on April 09, 2024

Doomscrolling: What It Is and How to Stop

Trawling the internet for negative news can skew how you see the world.

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Andreas Rekdal Andreas Rekdal
Updated on April 09, 2024

What Is a Shadowban and Why Does It Matter?

How web forums’ quest to moderate speech led to conspiracy theories about voice suppression.

Image: Shutterstock / Built In

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