Marketing Articles

Vitaly Alexandrov

Updated on April 20, 2024

Getting new clients is hard. Keeping them is even harder. Here’s how to be better at both.

Jeff Link

Updated on April 20, 2024

Read on to find out.

Jeff Link

Updated on April 20, 2024

Five tips for a logo redesign that can help project a distinctive brand identity.

Nick Babich

Updated on April 20, 2024

Competitive analysis is a crucial component of product research. With this step-by-step guide, you can begin gaining insights that will make your products better and your marketing sharper.

Jeff Link

Updated on April 20, 2024

Redesigns are usually about tidying up. But Twitch decided to lean into the weirdness instead.

Michael Maximoff

Updated on April 20, 2024

More than 90 percent of B2B buyers are more likely to purchase from a company with trusted reviews. Here’s how to stand out.

Ellen Glover

Updated on April 19, 2024

Social commerce is booming in the U.S., but it’s still years behind international markets.

Stephen Gossett

Updated on April 19, 2024

How predictive analytics saves clients and separates good customers from “harbingers of failure.”

Matthew Urwin

Updated on April 18, 2024

Content marketing seeks to transform a brand into a hub where people can learn more about industry-specific topics and gather information directly from a company.

Stephen Gossett

Updated on April 18, 2024

This product marketer is on a mission to bank the unbanked — and go for product jargon’s jugular.