Marketing Articles

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Ted Moser Ted Moser
Updated on April 04, 2024

3 Steps to Create a Living Brand

What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?

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Stephen Gossett Stephen Gossett
Updated on April 02, 2024

What Is Semiotics in Marketing?

What’s your brand really communicating? Old-fashioned cultural studies are the ultimate decoder ring.

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Hal Koss Hal Koss
Updated on April 01, 2024

Conscious Consumerism: What Is It? Where Did It Come From?

The movement long predates the organic grocery aisle.

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Tammy Xu Tammy Xu
Updated on April 01, 2024

Ad Ops: Everything You Wanted to Know About Ad Operations

Ad operations helps advertisers find you across the web.

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Young Entrepreneur Council Young Entrepreneur Council
Updated on April 01, 2024

14 Qualities of Excellent Advertising Copy — and How to Write It

Members of Young Entrepreneur Council share their insights on what makes effective ad copy.

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Tatum Hunter Tatum Hunter
Updated on April 01, 2024

What Is a Micro-Influencer, and Why Do Brands Use Them?

They’re more targeted than major ones — and often more effective.

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JoAnne Gritter JoAnne Gritter
Updated on March 28, 2024

6 Modern Marketing Metrics to Start Tracking

As marketing evolves, so should the data your business is tracking. Follow these modern marketing metrics for business success.

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Caroline Hogan Caroline Hogan
Updated on March 26, 2024

3 Buyer Trends That Will Help You Close More Deals in 2024

Peel back the layers on what buyers really want from SaaS products in 2024. Here’s how to turn these buyer insights into growth opportunities. 

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Vlad Oleksiienko Vlad Oleksiienko
Updated on March 21, 2024

Top 5 B2B Lead Generation Tools to Know

Generating quality leads is no easy task, but it's vital for every business’s success. Here are the top lead generation tools our expert recommends.

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Cassandra Gucwa Cassandra Gucwa
Updated on March 14, 2024

8 SEO Tips for Small Businesses

Here are wallet friendly ways to earn organic online visibility.

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