Social Media Marketing Articles

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Jason Toy Jason Toy
Updated on April 10, 2024

6 Ways AI Image Generators Can Help Marketers

AI image generators can save time and money when producing all kinds of marketing materials.

Image: Shutterstock / Built In
Bailey Reiners Bailey Reiners
Updated on April 10, 2024

Employer Branding and Social Media: 19 Examples From Companies That Get It Right

Get the break down of employer branding & social media with a few best practices followed by 19 examples of social media employer branding.

Vikas Agrawal Vikas Agrawal
Updated on April 10, 2024

5 Ways to Get More Social Media Video Views

Capture your share of the 8 million eyeballs out there with these five strategies.

Image: Shutterstock / Built In
JoAnne Gritter JoAnne Gritter
Updated on March 28, 2024

6 Modern Marketing Metrics to Start Tracking

As marketing evolves, so should the data your business is tracking. Follow these modern marketing metrics for business success.

Image: Shutterstock / Built In
Vlad Oleksiienko Vlad Oleksiienko
Updated on March 21, 2024

Top 5 B2B Lead Generation Tools to Know

Generating quality leads is no easy task, but it's vital for every business’s success. Here are the top lead generation tools our expert recommends.

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Bailey Reiners Bailey Reiners
Updated on January 31, 2024

Social Media Recruiting: A Complete Guide (With Examples)

Here’s some tips and tricks to get you started on recruiting through social media.

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Marko Preocanin Marko Preocanin
Updated on January 16, 2024

3 Hot and 2 Not-So-Hot Video Content Trends

To be on trend, embrace storytelling and authenticity and say goodbye to pranks and overdone CGI.

Image: Shutterstock / Built In
Marko Preocanin Marko Preocanin
Updated on November 30, 2023

3 Ways AI Can Level Up Your Video Content

Artificial intelligence can enhance videos, spark ideas and generate useful analytics.

Image: Shutterstock / Built In
Mike Hyzy Mike Hyzy
Updated on October 04, 2023

Want to Write a Book? Keep These 5 Things in Mind.

Writing a book is a multi-faceted endeavor that requires a broad set of skills and an unconventional mindset to excel.

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Mae Rice Mae Rice
Updated on March 15, 2023

What Does a Social Media Manager Do?

It’s not all posting.