Social Media Marketing Articles

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Shawne Merriman Shawne Merriman
Updated on April 24, 2024

TikTok Creators, Don’t Panic About the Ban. Get to Work.

New legislation gives TikTok’s owner a year to sell the app; if not, it will be banned. That leaves plenty of time for creators to pivot.

Image: Below the Sky / Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

How LinkedIn Became Synonymous With Social Selling

A brief history of LinkedIn Sales Navigator.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Social Selling: Do’s and Don’ts From the Pros

We asked social selling leaders for do’s and don’ts.

Mae Rice Mae Rice
Updated on April 23, 2024

11 Things You Should Know About TikTok Marketing

TikTok isn't just for teens.

Mae Rice Mae Rice
Updated on April 23, 2024

What Does a Social Media Manager Do?

It’s not all posting.

Hal Koss Hal Koss
Updated on April 23, 2024

Why Aren’t Social Media Managers More Respected?

Social media involves growth strategy, analytics and crisis comms. Yet somehow, people can’t see past the memes.

Joe Procopio Joe Procopio
Updated on April 23, 2024

Why I’m Awful at Social Media ‘Marketing’ on Purpose

Let’s dispel the myth that social media marketing is all about memes and influencers.

Hal Koss Hal Koss
Updated on April 23, 2024

20 Twitter Accounts Marketers Should Follow

Want to find better marketing conversations? Start here.

Amy Choi Amy Choi
Updated on April 23, 2024

The Rise of Gigfluencers: Why Influencer Marketing Is Starting to Grow

A more diverse group of first-time influencers are starting side hustles as a way to supplement their existing income.