Influencer marketing companies work with clients to strategize and manage marketing campaigns that capitalize on the influence of popular social media figures. These companies find influencers who have fans and social media followers in specific target markets and support them in producing content meant to help consumers see the value in a brand’s products or services. Here are six influencer marketing companies helping brands and creators expand their reach.
Top Influencer Marketing Companies
- MagicLinks
- LTK
- Acceleration Partners
- Upfluence
- Viral Nation
- The Motherhood
Top Influencer Marketing Companies
MagicLinks serves as a marketplace for social media influencers, who use it to connect with brands seeking influencer representation. It vets both the creators and the brands and offers monetization tools like the proprietary ObsessedWith.it app, which influencers can use on their Instagram pages to add live, shoppable links to their content.
LTK builds connections between influencers and retail brands intended to help increase sales. Dallas-based LTK helps brands identify the right influencers to create content featuring select retail items. Creators can establish an LTK shop they personalize with shopping links, giving their followers access to the goods they see creators wearing and using.
Acceleration Partners is a marketing agency that focuses on driving revenue for its clients through strategic partnerships. Its services include influencer program management, which links brands with influencers who can help them reach their target audience. Redbubble, Purple Carrot, Columbia and Reebok have been among the brands to work with Acceleration Partners.
Upfluence is an affiliate and influencer marketing platform. Brands can use the platform for everything from identifying influencers and analyzing their engagement to tracking marketing campaign metrics and paying influencers. Brands like OMEGA and Mercedes-Benz have used Upfluence’s services to grow their engagement, views and impressions on social media, according to the company’s website.
Viral Nation’s influencer marketing services cover research and strategy, talent discovery, creative production, event planning, analytics and other important aspects of a successful campaign. The company works with clients across a range of industries, such as gaming and beauty. Viral Nation is also a talent agency that works with influencers to expand their following and provide them with opportunities through its list of client brands.
The Motherhood has been working in influencer marketing since 2006. The company takes a human-centric approach to finding influencers, who are vetted and then approved by clients. Its campaign management services span from strategic planning to analytics reporting that gives clients insight into its content’s impact.
