Marketing Articles

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Mae Rice Mae Rice
Updated on April 12, 2024

15 Product Marketing Examples to Inspire Your Strategy

This isn’t just “marketing” — it’s a complex, cross-departmental endeavor.

Image: Shutterstock
Jason Toy Jason Toy
Updated on April 10, 2024

6 Ways AI Image Generators Can Help Marketers

AI image generators can save time and money when producing all kinds of marketing materials.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 10, 2024

What Is a Lookalike Audience and How Can You Leverage It?

They’re a marketer’s best friend. If you use them correctly.

Mae Rice Mae Rice
Updated on April 10, 2024

Avoid ‘Noise’ in Marketing and Focus on Substance

Marketers complain about (and make) “noise.” Luckily, silence isn’t the only alternative.

Young Entrepreneur Council Young Entrepreneur Council
Updated on April 10, 2024

13 Major Problems Entrepreneurs Face in Digital Marketing

Members of Young Entrepreneur Council list some struggles business leaders face with digital marketing and how to overcome them.

Hal Koss Hal Koss
Updated on April 10, 2024

Is Being a ‘Marketing Generalist’ Actually Marketable?

It’s still a specialist’s world, but that could be changing.

Image: Shutterstock / Built In
Dawson Gant Dawson Gant
Updated on April 10, 2024

How Tech Is Shaping the Future of E-Commerce

Advances such as blockchain and AI are fueling the growth of this $5.7 trillion sector.

Image: Shutterstock / Built In
Vikas Agrawal Vikas Agrawal
Updated on April 10, 2024

5 Ways to Get More Social Media Video Views

Capture your share of the 8 million eyeballs out there with these five strategies.

Image: Shutterstock / Built In
Rose Velazquez Rose Velazquez
Updated on April 09, 2024

6 Top Influencer Marketing Companies

These influencer marketing companies work with brands and creators to expand their reach.

Photo: Shutterstock

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