Influencer Marketing Articles

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Romanshika Singh Romanshika Singh
Updated on November 14, 2024

YouTube vs. TikTok: Which Is Better for Building Your Brand?

You don’t have to pick sides. You just need to know how to play both fields.

Image: Shutterstock / Built In
Tissa Richards Tissa Richards
Updated on April 27, 2024

Increase Your Credibility by Operating With Purpose and Relevance

On both an individual and an organizational level, the key to building a great reputation is operating with a clear purpose in mind.

Abel Rodriguez Abel Rodriguez
Updated on April 27, 2024

Influencer Marketing Platform LTK Valued at $2B Following $300M Raise

LTK will use the funds accelerate the platform's tech capabilities and offer new products.

Christina Del Villar Christina Del Villar
Updated on April 25, 2024

Why (and How) to Build More Influence at Your Company

You know you’re doing good work. Use these three tips to make sure other people know it too.

Hal Koss Hal Koss
Updated on April 23, 2024

Influencer Marketing Has a New Edge: College Athletes

Thanks to a change in the NCAA’s endorsement policy, the era of student-athlete influencers is just getting started.

Larry Beaman Larry Beaman
Updated on April 23, 2024

Hit Like and Subscribe on That Candidate: How Influencers Can Go 9-to-5

Many dream of quitting their day job to become content creators. But if an influencer wanted a “real” job, would they have what it takes?

Amy Choi Amy Choi
Updated on April 23, 2024

Need Results and Need ’Em Fast? For D2C Sales, Influencer Marketing Is the Way to Go.

For time-sensitive marketing campaigns, choose influencers to get conversions quickly.

Leia Ruseva Leia Ruseva
Updated on April 23, 2024

The Rise of the Influencer CEO

The ubiquity of social media — along with cynical tech coverage in the media — has given rise to the “‘go direct”’ movement.

Amy Choi Amy Choi
Updated on April 23, 2024

The Rise of Gigfluencers: Why Influencer Marketing Is Starting to Grow

A more diverse group of first-time influencers are starting side hustles as a way to supplement their existing income.