Customer Relationship Management Articles

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Chris Berg Chris Berg
Updated on December 11, 2024

How SMBs Can Use Proprietary Software to Gain a Competitive Edge

Our expert explores how building his own software for his company changed everything — and why you should, too.

Expert Contributors
Data + Analytics
Software Engineering
Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on November 25, 2024

Customer Loyalty Matters More Than Ever. Rewarding That Loyalty Is Mandatory.

If you don’t make your customer a VIP, your competitor will.

Expert Contributors
Consumer Tech
Sales
Image: Tada Images / Shutterstock / Built In
Vikrant Bhalodia Vikrant Bhalodia
Updated on November 13, 2024

The Risks of Rushed Software Releases

If you give into the pressure to release your software before it’s ready, you forfeit the benefits that thoughtful development brings.

Expert Contributors
Software Engineering Perspectives
Software Engineering
Image: Shutterstock / Built In
Josias Hartmann Josias Hartmann
Updated on November 12, 2024

4 Tips for Using Chatbots in Your Business

Chatbots can handle more business processes than you think. Here’s what to consider.

Expert Contributors
Business Operations
Artificial Intelligence
Image: Shutterstock / Built In
Nate MacLeitch Nate MacLeitch
Updated on November 08, 2024

Best Practices for Designing Effective AI Chatbots

Our expert shares tips for building a chatbot that successfully helps your customers.

Expert Contributors
Customer Support
Natural Language Processing Algorithms
Image: Shutterstock / Built In
Andreas von der Gathen, Nicolai Broby Eckert and Caroline Kastbjerg Andreas von der Gathen, Nicolai Broby Eckert and Caroline Kastbjerg
Updated on October 31, 2024

The 8 Consumer Archetypes

The belief that there is only one type of sustainable consumer represents an incomplete and inadequate view of who consumers are, what they want and how they behave.

Expert Contributors
Market Research
Data + Analytics
Image: Shutterstock / Built In
David Edelman and Mark Abraham David Edelman and Mark Abraham
Updated on October 15, 2024

3 Ways to Weave Personalization Into the Fabric of Your Organization

By nurturing your customer relationships and training your teams properly, you can embrace personalization as a truly competitive advantage.

Expert Contributors
Customer Relationship Management
Digital Marketing
Image: Shutterstock / Built In
Bryan Wise Bryan Wise
Updated on October 01, 2024

Why CIOs Need to Adopt a Customer-First Mentality

These days, everyone needs to be involved in the customer experience.

Expert Contributors
Customer Relationship Management
Information Technology
Image: Shutterstock / Built In
Ron J. Williams Ron J. Williams
Updated on September 17, 2024

AI-Empowered Consumers Are Here. Is Your Business Ready?

Ever-evolving AI technologies have made customers smarter than ever. How do you serve them well?

Expert Contributors
Customer Relationship Management
Customer Success
Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on September 17, 2024

Thinking of Expanding Your Small Tech Business? Think Again.

Small bestows benefits on founders and clients.

Expert Contributors
Sales
Entrepreneurial Finance
Image: Shutterstock / Built In