Marketing Articles

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Steve Roop Steve Roop
Updated on August 28, 2025

Why GPT-5 Fell Short of the Hype

OpenAI’s GPT-5 was announced to soaring hype but fell short of the revolutionary leap many expected. Here’s what went wrong and why GPT-5 still represents a step forward for AI.

Image: Shutterstock / Built In
George Schildge George Schildge
Updated on August 27, 2025

Why Most Marketing Teams Are Automating Chaos Instead of Solving It 

Automating marketing workflows with bottlenecks and unclear objectives is only going to produce more of the same. Here’s how to adopt an effective AI marketing strategy. 

Image: Shutterstock / Built In
Dawn Kawamoto Dawn Kawamoto
Updated on August 21, 2025

23 Social Media Companies to Know

Different social media companies have different audiences. Here’s how to identify the right one for you or your brand.

Image: Tada Images / Shutterstock
Hal Koss Hal Koss
Updated on August 21, 2025

18 Marketing Podcasts Every Pro Should Know

Listen to the best marketers in the biz.

Hal Koss Hal Koss
Updated on August 21, 2025

9 SMS Marketing Tools and Services to Know

These platforms help businesses connect with customers over text.

Hal Koss Hal Koss
Updated on August 21, 2025

20 Twitter Accounts Marketers Should Follow

Want to find better marketing conversations? Start here.

Hal Koss Hal Koss
Updated on August 21, 2025

20 Best Marketing Books to Know

A crash course from some of the greatest minds in marketing.

Hal Koss Hal Koss
Updated on August 21, 2025

16 Content Creation Startups and Companies Powering the Creator Economy

These startups build tools for entrepreneurial influencers.

Image: Shutterstock
Hal Koss Hal Koss
Updated on August 20, 2025

21 Best Marketing Newsletters

Stay up to date with the world of marketing.

Hal Koss Hal Koss
Updated on August 20, 2025

12 Top Email Newsletter Services and Software to Know

Want to launch your own newsletter? These services have you covered.

Image: Shutterstock

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