Marketing Articles

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Margo Steines Margo Steines
Updated on February 20, 2026

7 Top Native Advertising Companies

Native advertising engages consumers through content that's consistent with the host website's style and format, rather than looking like a typical online ad.

Image: Shutterstock
Mike Schrobo Mike Schrobo
Updated on January 06, 2026

How to Kill Click Fraud for Good in 2026

Click fraud is a massive but poorly monitored problem. Fortunately, we have the tools to end it once and for all.

Image: Shutterstock / Built In
Sam Daley Sam Daley
Updated on January 05, 2026

9 Ways Blockchain in Marketing and Advertising Grabs Our Attention

A marketing industry disrupter, blockchain can keep current records, increase data security and transparently display consumer practices.

Image: Shutterstock
Cliff Jurkiewicz Cliff Jurkiewicz
Updated on December 05, 2025

Why a Talent Marketer Should Be Your Next Key Hire

No one would think of selling a product or service without a strong marketing team. Why should positioning your employer brand to potential hires be any different?

Image: Shutterstock / Built In
Bryan Dsouza Bryan Dsouza
Updated on December 05, 2025

Hiring the Right Product Marketer Can Make or Break Your Startup

A lot of work goes into finding the right product marketer. And there’s a lot that can go wrong if you find the wrong one.

Michael Ruiz Michael Ruiz
Updated on December 05, 2025

Is Your Brand Attractive to Top Executive Talent?

You already market your business to customers, but if you don’t build a great image in the minds of potential employees' you’ll never attract top talent.

Emily Carrión Emily Carrión
Updated on December 04, 2025

11 LinkedIn Profile Tips for Executives

Set yourself — and your company — apart by giving your profile a makeover that accurately promotes your best skills, accolades and passions.

Stephen Ostrowski Stephen Ostrowski
Updated on November 24, 2025

Achieve Leadership: What This Fintech Wants To Accomplish With Its Recent Rebrand

“We want to do big things.” Team members at Achieve, formerly known as Freedom Financial Network, explain the weight behind their company’s rebrand.

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Bailey Reiners Bailey Reiners
Updated on November 24, 2025

How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities

Learn how to write a marketing manager job description that will attract top talent, with examples, a template and role overview.

Image: Unsplash / Built In
Margo Steines Margo Steines
Updated on October 28, 2025

17 Top B2B Data Companies

B2B data companies give businesses insights to help them make contact with the right customers at the right time.

Photo: Shutterstock

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