Marketing Articles

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Ellen Glover Ellen Glover
Updated on October 02, 2025

AI Influencers, Explained

An AI influencer is a computer-generated character that has its own personality, has a social media presence and is used to promote products, brands or ideas.

Image: Shutterstock
Margo Steines Margo Steines
Updated on September 15, 2025

22 Top B2B Marketing Companies

Check out some top B2B marketing companies collaborating with other businesses to increase their brand awareness and reach new clients.

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Ronn Torossian Ronn Torossian
Updated on September 11, 2025

What Exactly Is Going on With Tesla’s Master Plan Part 4?

Tesla recently released an ambitious roadmap for its future that raised more questions than it answered. Our expert breaks down what went wrong and how to fix it.

Image: Shutterstock / Built In
Steve Roop Steve Roop
Updated on August 28, 2025

Why GPT-5 Fell Short of the Hype

OpenAI’s GPT-5 was announced to soaring hype but fell short of the revolutionary leap many expected. Here’s what went wrong and why GPT-5 still represents a step forward for AI.

Image: Shutterstock / Built In
George Schildge George Schildge
Updated on August 27, 2025

Why Most Marketing Teams Are Automating Chaos Instead of Solving It 

Automating marketing workflows with bottlenecks and unclear objectives is only going to produce more of the same. Here’s how to adopt an effective AI marketing strategy. 

Image: Shutterstock / Built In
Dawn Kawamoto Dawn Kawamoto
Updated on August 21, 2025

23 Social Media Companies to Know

Different social media companies have different audiences. Here’s how to identify the right one for you or your brand.

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Hal Koss Hal Koss
Updated on August 21, 2025

18 Marketing Podcasts Every Pro Should Know

Listen to the best marketers in the biz.

Hal Koss Hal Koss
Updated on August 21, 2025

9 SMS Marketing Tools and Services to Know

These platforms help businesses connect with customers over text.

Hal Koss Hal Koss
Updated on August 21, 2025

20 Twitter Accounts Marketers Should Follow

Want to find better marketing conversations? Start here.

Hal Koss Hal Koss
Updated on August 21, 2025

20 Best Marketing Books to Know

A crash course from some of the greatest minds in marketing.

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