Marketing Articles

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Michael Ruiz Michael Ruiz
Updated on December 05, 2025

Is Your Brand Attractive to Top Executive Talent?

You already market your business to customers, but if you don’t build a great image in the minds of potential employees' you’ll never attract top talent.

Emily Carrión Emily Carrión
Updated on December 04, 2025

11 LinkedIn Profile Tips for Executives

Set yourself — and your company — apart by giving your profile a makeover that accurately promotes your best skills, accolades and passions.

Stephen Ostrowski Stephen Ostrowski
Updated on November 24, 2025

Achieve Leadership: What This Fintech Wants To Accomplish With Its Recent Rebrand

“We want to do big things.” Team members at Achieve, formerly known as Freedom Financial Network, explain the weight behind their company’s rebrand.

team members working together in an office
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Bailey Reiners Bailey Reiners
Updated on November 24, 2025

How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities

Learn how to write a marketing manager job description that will attract top talent, with examples, a template and role overview.

Image: Unsplash / Built In
Alyssa Schroer Alyssa Schroer
Updated on October 30, 2025

AI in Marketing and Advertising: 32 Examples to Know

These companies have sharpened their marketing strategies with artificial intelligence.

Image: Shutterstock
Margo Steines Margo Steines
Updated on October 28, 2025

17 Top B2B Data Companies

B2B data companies give businesses insights to help them make contact with the right customers at the right time.

Photo: Shutterstock
Ellen Glover Ellen Glover
Updated on October 02, 2025

AI Influencers, Explained

An AI influencer is a computer-generated character that has its own personality, has a social media presence and is used to promote products, brands or ideas.

Image: Shutterstock
Ronn Torossian Ronn Torossian
Updated on September 11, 2025

What Exactly Is Going on With Tesla’s Master Plan Part 4?

Tesla recently released an ambitious roadmap for its future that raised more questions than it answered. Our expert breaks down what went wrong and how to fix it.

Image: Shutterstock / Built In
Steve Roop Steve Roop
Updated on August 28, 2025

Why GPT-5 Fell Short of the Hype

OpenAI’s GPT-5 was announced to soaring hype but fell short of the revolutionary leap many expected. Here’s what went wrong and why GPT-5 still represents a step forward for AI.

Image: Shutterstock / Built In
George Schildge George Schildge
Updated on August 27, 2025

Why Most Marketing Teams Are Automating Chaos Instead of Solving It 

Automating marketing workflows with bottlenecks and unclear objectives is only going to produce more of the same. Here’s how to adopt an effective AI marketing strategy. 

Image: Shutterstock / Built In

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