Sales Strategy Articles

Andrew Scivally

Updated on August 26, 2025

If you offer both products and services, aligning your sales strategy can be tough. But the key is to focus on growing your own technology ecosystem.

Brian Nordli

Updated on August 21, 2025

From “SPIN Selling” to “The Giving Tree,” these books will boost your sales skills.

Taylor Rose

Updated on August 07, 2025

Finch Enterprise Account Executive Vince Fausone shared his no-fluff approach to identifying top accounts, staying motivated, and finding leads that actually convert.

Stav Levi-Neumark

Updated on May 29, 2025

Agentic AI can improve sales interactions and outreach for B2B companies, but it must start from a place of trust with customers. Here’s how.  

Taylor Rose

Updated on April 15, 2025

Read an interview with VP of Global Partner Organization Matt Grantham to see how the company’s product is evolving — and why you might want to join their team.

Brian Nordli

Updated on April 10, 2025

Becoming a good sales rep takes time, but these habits will put you on the fast track to success.

Brian Nordli

Updated on April 08, 2025

Empathy is important, but you should still be selling.

Brian Nordli

Updated on April 08, 2025

Keep it simple and focused on the customer.

Brian Nordli

Updated on March 27, 2025

A poorly designed SPIFF can cause reps to check out.

Brian Nordli

Updated on March 20, 2025

They shouldn’t.