Jobs-to-be-done is a theory that examines how and why people make purchasing decisions. Our expert explains why the theory should be applied to B2B and how to do it.
Sustainable growth requires a predictable revenue stream. Follow these tips from building a stronger customer relationship to auditing your sales pipeline and more to grow your business.
Corporate jargon and technical buzzwords often creep their way into the sales pitch, eroding the buyer’s trust. Here’s how to identify those phrases and eliminate them from your pitch.
