Sales Strategy Articles

Sorted By: Most Recent
Brian Nordli Brian Nordli
Updated on March 20, 2025

Make Sales Contests About Skills, Not Outcomes

A poorly designed SPIFF can cause reps to check out.

Make Sales Contests About Skills, Not Outcomes
Brian Nordli Brian Nordli
Updated on March 20, 2025

What Makes a Good Salesperson?

Becoming a good sales rep takes time, but these habits will put you on the fast track to success.

What Makes a Good Salesperson?
Brian Nordli Brian Nordli
Updated on March 05, 2025

How to Adapt Your Sales Outreach Strategy for a Recession

Empathy is important, but you should still be selling.

How to Adapt Your Sales Outreach Strategy for a Recession
Luke Kim Luke Kim
Updated on March 03, 2025

How to Build AI Programs with Customers at the Core

If you’re building an AI product, you need to make sure your users will actually find it useful. Here’s how.

Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on January 28, 2025

How to Win Client Contract Renewals

It’s more effective and lucrative to keep current clients than to find new ones.

Image: Shutterstock / Built In
Evan Kraut Evan Kraut
Updated on January 09, 2025

Why Your B2B Tech Company Needs an Advisory Board Right Now

Advisory boards empower tech companies to navigate challenges, accelerate growth and achieve sustainable success. Here’s how to build one.

Image: Shutterstock / Built In
Holly Rollo Holly Rollo
Updated on October 29, 2024

3 Tips to Avoid the Q4 Scramble

Q4 success is about consistent, aligned efforts across the entire organization.

Image: Shutterstock / Built In
Marina Foglietta-Tereo Marina Foglietta-Tereo
Updated on October 29, 2024

How to Apply the Jobs-to-Be-Done Theory to the Rational World of B2B 

Jobs-to-be-done is a theory that examines how and why people make purchasing decisions. Our expert explains why the theory should be applied to B2B and how to do it.

Image: Shutterstock / Built In
Sam Lanfear Sam Lanfear
Updated on October 29, 2024

12 Steps to Succeed as a New Sales Leader

The first 90 days are critical as a new sales leader. Follow these steps to build trust, integrate with the team and generate revenue.  

Image: Shutterstock / Built In