B2B data encompasses any information that can boost sales and marketing efforts for companies that sell products and services to other businesses, rather than individual consumers. It covers information like phone numbers and email address, details about a company’s technology stack and employee headcounts. Here’s an overview of some top B2B data companies helping businesses make contact with the right customers at the right time.
Top B2B Data Companies
- Enigma
- RocketReach
- Demandbase
- Clearbit
- Owler
- Cognism
Top B2B Data Companies
Enigma deals in B2B data on small and medium sized businesses. Companies in the financial services sector, such as payment processors, credit issuers and financiers, can use those insights to understand a business’ financial wellbeing. Enigma’s comprehensive intelligence enables its clients to streamline credit card pre-approvals, for example, and efficiently target and acquire new customers.
RocketReach gives users access to verified contact information, including email addresses, phone numbers and social media links. The company also offers advanced search features to filter results by industry, education and location to easily generate contact lists and campaigns. Its services have been used by large enterprise companies like Google and Amazon.
Demandbase uses what it calls Account Intelligence to evaluate data and return insights and recommendations for its Demandbase One platform. Based on intent keywords, social profiles, IP addresses, news and social sources, contact data, company data and technographics, the platform is able to help users measure engagement and engage target audiences, as well as find and prioritize accounts as part of a go-to-market plan.
Using a dataset of 44 million companies, Clearbit runs a data activation platform that uses company intelligence and intent data to reveal new potential buyers for its clients. Its data is pulled from hundreds of public and private sources, and is weighted and scored in real time so that analysis is standardized and usable. All Clearbit data goes through a four-stage verification process.
Owler says its business intelligence services are used by more than 5 million professionals looking to conduct market researchers. It provides sales intelligence data for prospecting, research and building relationships, at three tiers: Max for teams, Pro for sole professionals and the free, instant access Owler Community tier for anyone who wants to use it.
Cognism provides real-time verified lead contact data, using a mobile dataset that includes international contact details. It uses a hybrid human/AI verification system that’s meant to ensure high data quality. More than 1,800 revenue teams have used Cognism’s services, according to the company website.
