Business-to-business marketing, or B2B marketing, amplifies brand awareness and messaging for companies that sell products and services to other businesses and organizations. Agencies that specialize in this kind of marketing work with clients to develop and carry out a strategy that helps them find and connect with prospective customers. These agencies are experts at things like market research, lead generation and content creation. Here’s a look at some top B2B marketing companies working with clients to pursue new customer relationships.
Top B2B Marketing Companies
- Effective Spend
- SpotMe
- Merkle
- Earnest
- Espresso B2B Marketing
- Cleverly
- Bader Rutter
B2B Marketing Companies to Know
Fluent tailors marketing for brands through data collected through opt-in surveys to connect businesses with their desired audience. It delivers customer acquisition solutions through its proprietary data and tech, global commerce partnerships and digital media portfolio to drive its clients engagement and sales across a variety of channels. The company says it generates data from about one million daily users
adMarketplace is an advertising agency that provides a digital marketplace for pay-per-click advertising and custom monetization tools. It uses the algorithmic bidding tool BidSmart to offer publishers with space to sell and advertisers with content to place a space to connect and transact. The company says it identifies a consumer’s intent, crafts and delivers ad strategy based on that intention.
AWeber offers a SaaS marketing platform that provides features like ecommerce tools, landing pages, web push notifications, behavioral tagging and automated email campaigns. It aims to allow entrepreneurs to save time and streamline their marketing efforts. The company is a remote-first company with employees that work around the world and gather at their annual retreat.
Madhive offers a self-service platform where advertisers can automate and customize the buying process in a single system. It allows advertisers to plan, activate, measure and target their campaigns for reach, control and accountability. The company says its platform is powered by a bidder and devise graph that processes 260 available ad opportunities every day.
Ingage provides cloud-based presentation software to produce engaging sales presentations. It offers solutions for designing interactive content that can be used for virtual or in-person presentations. The company’s platform comes with tools to customize images and videos and analytics to show impact of short-term ROI and long-term scalability.
Lob offers software solutions for direct mail marketing campaigns. Businesses in industries like financial services and telecommunication use Lob’s automation platform to access a vast network for printing and delivery services, effectively target customers and cut down on returned mail through address validation.
Centerfield provides businesses with customer acquisition solutions. It has a workforce of more than 2,300 employees offering expertise that covers demand generation, personalized pre-purchase digital experiences and post-purchase enablement. The company says its clients see substantial growth in sales and customer activation.
AB Tasty specializes in digital experience optimization. Its software platform includes solutions for content personalization so that brands can engage their customers through digital experiences and interactions tailored to them, such as targeted special offers. AB Tasty’s technology serves businesses from industries like media and financial services.
NextRoll focuses on data-driven and machine learning-powered strategies through two main products: RollWorks, which is for B2B clients, and AdRoll for B2C brands. Its platform handles strategic buyer targeting using a data set of more than 4 billion digital buyer profiles. The company then uses AI technology to comb through the data to extract precise insights and opportunities for activation.
Customer.io makes marketing tech products for B2B clients who rely on it for messaging strategy. Through multi-modal copy and microcopy geared toward email campaigns, automated emails, push notifications and in-app messages, Customer.io’s software provides a templated framework for messaging, along with an API that keeps branding consistent across all marketing assets.
Bombora is a marketing tech company that provides intent data — insight into the online research and content consumption that leads are conducting. The company collects and aggregates this data to provide insights into consumer and B2B online behavior. Its offerings include sales intelligence, which identifies target buyers and priority prospects, and demand identification, which uses data to disperse client budgets according to exactly where marketing efforts will be most impactful.
Digital marketing firm Optimal functions as a marketing department for clients in a range of B2B industries, including business and financial services, manufacturing and software and tech. It specializes in paid search, the marketing modality upon which the company was founded, as well as social media, Amazon, SEO and digital public relations.
SpotMe is an event platform for B2B enterprise events like lectures, seminars and conferences. The platform offers everything under the umbrella of “event experience,” from participant registration and content delivery to integrated live streaming and participant polling. It emphasizes pre-event engagement via its app, which handles personalized agendas and interaction between participants.
Marketing and adtech company Merkle provides customer experience management, which means putting together technology for sales, marketing and customer service to create what’s known as a brand experience. It works across industries, with specialties in health marketing, financial services, wealth management and the nonprofit space. Merkle relies heavily on data — both first-party and third-party — to create, assess and adjust marketing processes for best performance.
Earnest is a marketing agency that brings a business-to-consumer mentality to the B2B space, with the tagline “business people are people too — they just happen to be at work.” It offers branding, strategy and campaign services, as well as traditional, digital and experiential content creation and strategy. Part of the service it provides is advising clients on how to define their go-to-market strategy and how to make long-range marketing choices that will serve as investments into the future of the business.
Espresso B2B Marketing is focused on all things B2B marketing, including growth marketing, strategy, messaging, content creation, SEO and social media marketing. It has a “virtual marketing department” package service that provides, on a monthly retainer, access to every niche marketing specialty the agency offers, from copywriting and design to program management. The service is designed to shift throughout a business’ growth.
Cleverly is a boutique ad and marketing firm that focuses primarily on LinkedIn, handling lead generation, content and paid ads. It has worked with companies like Uber, PayPal and Amazon, pulling data directly from the LinkedIn platform to send out personal messages to potential clients. Cleverly also publishes an asynchronous course for LinkedIn marketing that is geared toward solopreneurs and small businesses.
Bader Rutter is a marketing tech company that works with brands to prioritize growth. It provides a full menu of B2B services, starting with strategy and in-house market research and then using media and advertising to increase brand awareness. It runs a Business Consultancy Group that pairs highly experienced consultants with already-thriving businesses to strategize longevity and further growth.
Applecart’s solutions help nonprofit groups, marketing agencies, trade associations and other organizations engage decision makers, such as a corporate executive or government official. The Applecart platform maps relationships so clients can reach audiences that surround and have influence over their targeted decision makers.
AdCellerant specializes in digital marketing solutions that support thousands of campaigns. The company’s technology and expertise covers areas such as email marketing, SEO and web development. For example, the company says its programmatic email capabilities enable precise targeting based on characteristics ranging from demographics to purchasing history.
RTB House uses deep learning algorithms to power its tech solutions, which are meant to enable effective marketing campaigns. For example, brands look to RTB House for retargeting solutions that engage online users through personalized ad experiences and product recommendations that can help boost conversions.
