Rose Velazquez | Nov 15, 2022

Without collaboration, an advanced and consistently developing marketplace would be an impossibility. Companies across industries rely on the products, services and capabilities produced by other organizations to accomplish tasks that are as challenging as maintaining cloud infrastructure or as ubiquitous as receiving shipments. 

This business model of facilitating success between organizations — known as business to business, or B2B — allows partnerships to develop, marketing to be more transparent and entire industries to thrive while fulfilling specific company goals.

Numerous companies operate as strictly B2B companies, like many software companies and accounting firms, while others, such as talent acquisition organizations, operate on both the B2B and business to consumer, or B2C, sides to solve different sets of challenges in similar ways. 

Working with clients across a range of industries like logistics, e-commerce and restaurant technology, these B2B companies have made a name for themselves.

Prominent B2B Companies To Know

  • Microsoft
  • Salesforce
  • Slack
  • Cisco
  • Qualtrics
  • FedEx
  • Docusign


B2B Companies to Know

Location: New York, New York

Datadog operates a platform for engineers that integrates apps, systems and services into one centralized location, providing metrics and capabilities that give teams full visibility over their operations. Troubleshooting, monitoring and optimization solutions come ready to use in the Datadog platform, with end-to-end request tracing, auto-generated service overviews and more tools available to streamline processes and make teams more productive.


Location: San Francisco, California

Unitys provides real-time 3D creation capabilities that creators across industries can use to bring their visions to life. A range of products are available from the company to facilitate revolutions in gaming, film, manufacturing, construction and education, with tools included for AI-assisted workflow, augmented reality and error tracing.


Location: Somerville, Massachusetts

Formlabs was created by MIT alumni in 2011 and employs hundreds of engineers, designers and problem solvers dedicated to providing 3D printing capabilities to the industries that need them most. The company deals in 3D printers of various specs and offers several forms of composite material to customers, with scalable prototyping, production and repair services available as well.


Location: Boulder, Colorado

IHS Markit, part of S&P Global, exists to make complex financial data easier to decipher, providing tools and intelligence solutions that allow organizations to successfully navigate the financial landscape. Data and analytics solutions, post-trade processing, risk and compliance reporting, economic risk and financial technology solutions are available from IHS Markit so companies can uncover new market opportunities and drive efficiency throughout the business.


Location: Glendale, California

LegalZoom launched more than two decades ago to provide online legal and tax services. While individuals rely on LegalZoom for things like wills, trusts and property deed transfers, businesses use it to register as LLCs, find licenses and permits, register trademarks, apply for patents and more.


Location: Centennial, Colorado

Arrow Electronics seeks to “develop technology solutions that improve business and daily life,” including electronic components and enterprise computing solutions. The company works with more than 220,000 technology manufacturers and service providers. NVIDIA, Panasonic and Honeywell are among the manufacturers Arrow has partnered with to connect customers with their products.


Location: Santa Clara, California

ServiceNow offers the Now Platform, a product portfolio filled with enterprise solutions that align IT, employee and customer workflows to drive business growth. Apps included in the platform offer flow design, mobile design, virtual agent, predictive intelligence and performance analytics capabilities along with the ability to design custom applications to solve unique business challenges.


Location: Carpinteria, California

Procore Technologies creates cloud-based construction management software so clients across the globe can build skyscrapers, hospitals and other structures efficiently. The company offers solutions for projects of any size from the pre-construction phase through completion, with project management, training and financial management capabilities available as well.


Location: Boston, Massachusetts

Toast partners with restaurants of all sizes to help them build great teams, improve revenue and boost operations so customer experiences become more delightful. The all-in-one platform includes both software and hardware solutions for facilitating contactless pay, online ordering, email marketing and order and payment processing. The company also offers tools for keeping back-of-house operations and guest experiences running smoothly.


Location: Austin, Texas

BigCommerce delivers a platform to the e-commerce industry that helps organizations provide exceptional shopping experiences, manage inventory, keep track of selling data and grow their business efficiently. Used by companies like Ben & Jerry’s, Skullcandy, Woolrich and more, BigCommerce combines user-friendly tools and construction with powerful technology and analytics reporting so users can develop without fearing they’ll outgrow their website.

Learn MoreHow E-Commerce Operates Across Industries


Location: Waltham, Massachusetts

Dynatrace operates an all-in-one platform that uses AI and automation techniques to analyze complex cloud data and provide key insights about the performance of applications, infrastructure and user-experience optimizations. Tools for monitoring digital experiences across the board help unlock and streamline capabilities while using AWS, Azure, Google and Kubernetes.


Location: Los Angeles, California

ChowNow is focused on the success of its partner restaurants, operating an ordering platform that allows them to thrive and connect with new customers in a sustainable way. The commission-free platform provides restaurants with branded applications specifically designed for their shop, direct-website ordering services that avoid grouping restaurants with competitors, an interactive dashboard and customized marketing services.


Location: San Francisco, California

Upwork offers a talent acquisition solution for companies looking to scale their teams and find professionals ready to make an impact from day one. The company’s network of talent and agencies produce qualified candidates possessing a range of capabilities like development, design, writing, marketing and customer service skills, available to assist with projects on a long or short-term basis.


Location: Provo, Utah

Qualtrics helps organizations ensure that the quality of their customer, employee, product and overall brand experiences are constantly aligned and delivering meaning across each touchpoint. Several products are available from the company, including customer voicing, employee engagement, pricing research, surveying and brand tracking tools, putting a system of action into place that turns customers into brand loyalists.


Location: New York, New York

Justworks ensures that small businesses and emerging startups have access to the tools and benefits that large companies rely on to succeed. From HR and payroll tools to health, wellness, perks and workplace benefits, Justworks allows organizations to streamline their goals and focus on positioning for growth.


Location: Greenwood Village, Colorado

Pax8 simplifies the process of attaining cloud infrastructure and technology, helping partners buy, sell and manage cloud storage through an intuitive marketplace. Vendors on the platform are put through a more than 150-step process before launching on the marketplace to ensure partners have the most seamless experience possible. Automated provisioning, simplified billing and free PSA integrations make Pax8 an ideal solution.


Location: Chicago, Illinois

Project44 helps shippers and third-party logistics firms stay in the know about key transportation metrics, delivering powerful insights and turning them into actionable activations. Analytics capabilities, powerful API tracking and workflow automation solutions are all included in the company’s supply chain visibility platform.


Location: Chicago, Illinois

Atlas is a direct employer of record (EOR) software that assists businesses with border and talent growth. The company’s platform facilitates a virtual HR space, a customizable dashboard for global strategy, manages employee records and operates payroll functions. Some of the industries Atlas works with are government institutions, life sciences and non-profits.


Location: Fully Remote

Building, managing and selling interactive applications has become easier with BRYTER. The company is a no-code platform that specializes in legal, compliance and procurement work. Through the platform, businesses can program automated and recurring decision-making processes. BRYTER assists businesses like banks, consulting firms and construction.


Location: Seattle, Washington

Bsquare aids businesses in managing IoT through device fleet management solutions. With its platform, SquareOne, the company can enable businesses to dedicate devices to work independently. Some features of the platform include remote diagnostics and controls, in-place upgrades and custom configurable alerts. Bsquare’s platform also protects devices from possible threats.


Location: Chicago, Illinois

Aprimo is a platform that helps business teams manage content efficiently. These teams often include marketing teams and digital experience teams. The platform offers three products: digital managing assistance, marketing-budget management and productivity management. Additionally, businesses can use Aprimo’s integration service, Aprimo Marketplace, to connect content from Adobe platforms or Canva.


Location: Fully Remote

CaptivateIQ established a commission management platform to help businesses build incentive compensation models. The platform allows sales and operation leaders to integrate data, automate a compensation plan and review reporting to optimize decision-making strategies. With the customizable plan, CaptivateIQ strives to help businesses motivate employees with incentive compensation.


Location: Bellevue, Washington

Center produces spend management solutions to help businesses maximize profits and efficiency. The company offers two products: CenterCard and Center Expense. The CenterCard is a corporate credit card that businesses can issue for employees, adjust card limits and is used everywhere MasterCards are accepted. The Center Expense is an expense management platform that comes with the CenterCard or can be purchased separately. Spending approvals, automated audits and expense reporting are a few features within the platform.


Location: Fully Remote

Broadly’s mission is to build relationships between local businesses and their customers. The company’s communication platform assists businesses with managing customer reviews, web chats, campaigns, websites, payments and employees. The company also helps businesses attract new customers and facilitate loyal customers.


Location: New York, New York

Bubble is a visual programming platform that empowers people to build their own apps. The platform requires zero coding and assists developers through the entire process. Developers can utilize Bubble to design prototypes, launch apps, make changes and gain traction through other integrated platforms. There is also a list of consultants and agencies for developers who may need extra aid.


Location: Fully Remote

Founded in 2016, FireHydrant is an incident management platform. By creating an automated response system, the company aims to help developers concentrate on solutions. FireHydrant’s platform follows an incident’s entire lifecycle, from assigning team members to receiving feedback, which allows businesses to manufacture dependable software. Businesses can also integrate other platforms for improving incident communication and resolutions.


Location: Fully Remote

CodeSignal offers technical interviewing solutions for fast and diverse hiring. Businesses can utilize CodeSignal to perform the pre-screening, tech screening and interviews during the hiring process. The company also works as the major solution for university recruiting, reducing engineering time and fast-growing teams. CodeSignal supports integrations with other recruiting tools too.


Location: Lincoln, Nebraska

CompanyCam is a photo-based app designed for contractors to communicate easier. Within the app, contractors can organize photos by project, locate job site details, track and collaborate with team members and share work on social media or a website. The app also connects with proposal tools, data software and CRM/FSM platforms.


Location: Fully Remote

The SaaS startup ComplYant helps small businesses manage their tax obligations. From tracking deadlines, budgeting and monitoring multiple businesses, the digital tax assistant helps simple tax experiences and educates small business owners on business taxes. These business taxes include sales tax, property tax and more.


Location: Denver, Colorado

Contentful is a digital platform that enables businesses to manage digital experiences across various networks. The Composite Content Platform operates content from multiple sources and publishes it to a digital network. Additionally, the platform can connect content models through component matching, manage reusable content and reduce manual entries.


Location: Bourne, Massachusetts

Since 1986, Convention Data Services has supported event cycles for businesses in the live events industry. The company offers a platform that can manage audience outreach, register attendees, interact with attendees and more. Data and analytics are reported to assist in strategic business solutions too.


Location: Chicago, Illinois

Crafty helps businesses organize food, beverages and supplies for employees through services and technology. Whether businesses are looking to manage their in-house cafes, snack boxes or catering, Crafty offers a platform that centralizes business needs. The platform can track inventory, build reports and budgets, distribute tasks, search for products and receive employee requests.


Location: Fully Remote

Growing a credit repair business has become simpler with Credit Repair Cloud. The company offers cloud-based software to aid the credit industry with sales management, customer outreach, online agreements and more. Credit Repair Cloud also provides resources and training for current and aspiring business owners.


Location: San Francisco, California

Courier provides notification infrastructure for businesses to add to websites, apps and desktops. Businesses can design notifications and then send the notification across multi-channels like push notifications and emails. The platform, Courier REST API, can also manage audience profiles and track notification logging.


Location: San Francisco, California

Miro offers a collaborative, online whiteboard platform where product managers, project managers, developers and team members across the board can brainstorm and visualize ideas while setting a clear path for work. Used by organizations like Dell, ADP, Liberty Mutual and Deloitte, Miro’s infinite canvas sizes and asynchronous collaboration features bring exceptional capabilities to teams whether they are co-located, distributed or fully remote.


Location: New York, New York

LeafLink is a wholesale ordering platform for the cannabis industry, operating as the largest B2B marketplace for connecting licensed cannabis brands with retailers across the country. Easy-to-use dashboards and streamlined messaging features simplify the order tracking process and allow authentic connections to form throughout the supply chain, leading to scalable success in the emerging industry.


Location: Tel Aviv, Israel

Monday.com helps teams more effectively work together to create exceptional products, fostering a culture of transparency and empowerment. Users can create multiple boards for tracking progress across organizations, with customizable integrations available as well so teams can utilize Monday.com in ways that are most impactful for them.


Location: Woodland Hills, California

BlackLine helps organizations move away from unsustainable accounting processes and embrace modern software that unifies data and processes. Tools for automating manual processes, centralizing month-end closing, unifying intercompany accounting and ensuring accuracy in balance sheets are all included within the BlackLine platform. The company has worked with clients like Coca-Cola, SiriusXM, Zendesk and Western Union to streamline processes and eliminate accounting errors.


Location: Fully Remote

Motive brings a fleet management platform that fundamentally improves freight transportation. Solutions from Motive improve driver safety and provide GPS tracking, electronic logging device compliance, dispatching, workflow and maintenance capabilities through tools like AI-powered smart dashcams, International Fuel Tax Association reporting and more.


Location: San Francisco, California

Salesforce’s cloud-based software has uses for a variety of industries, including education, financial services, manufacturing, healthcare and retail. The company’s Customer 360 gives customer’s access to a full suite of Salesforce products that help to foster customer relationships and unify the information useful to sales, service, marketing, commerce and IT teams.


Location: Dallas, Texas

AECOM is an infrastructure consulting firm, with services including architecture and design, construction management, IT and cybersecurity, engineering and program management. Its projects have included collaboration on Mercedes-Benz Stadium in Atlanta, Georgia, and terminal updates at the Fort Lauderdale Airport.


Location: San Jose, California

Cisco’s networking services have several applications for businesses, including supporting a hybrid workplace and ensuring protecting manufacturing operations from cybersecurity threats. AT&T, PUMA and Match have been Cisco customers.


Location: Memphis, Tennessee

FedEx Compatible connects businesses with software solutions for aspects of their operations like warehouse or transportation management that can be integrated with FedEx services. There’s also the FedEx Developer Portal providing APIs to help businesses integrate FedEx services like producing shipping labels and tracking packages into their existing software systems.


Location: Redmond, Washington

Microsoft’s offerings for businesses include cloud and security services. The company also provides tools, products and training for small businesses, such as developer resources. Netflix, American Airlines, P&G and CarMax have been among Microsoft’s many customers.

Further ReadingThe B2B Sharing Economy Is Growing. So Are the Associated Risks.


Location: San Francisco, California

Slack describes itself as a “collaboration hub,” providing customers with a platform for messaging that can also help businesses automate elements of their workflow and is able to integrate with applications like Google Drive and Office 365. It’s been used by organizations like airbnb, NASA, Uber and Target.


Location: Austin, Texas

Ontic’s platform collects data to discover and prevent physical threats to businesses. Once threats are detected, the company provides services like threat management and threat assessments to create protocols, a defense process and risk mitigation plans. The company also aims to prevent workplace violence, whether the threats are internal or external, in a corporate setting.


Location: Evanston, Illinois

CraftJack allows home service businesses to connect with homeowners. Contractors can create a profile on the website and pay for leads, or service requests, within their service area. The homeowners can see a maximum of four bids per request and, ultimately, choose the contractor who best suits their needs.


Location: Fully remote

Drata is a platform that lets companies automate the process of achieving and maintaining SOC 2, ISO 27001, HIPAA, PCI DSS, GDPR and CCPA compliance. Companies can build trust with their customers by using Drata’s Trust Center capability to display real-time security and compliance information online. The Drata platform comes with more than 75 integrations for popular tools like Amazon Web Services, Okta and Slack.


Location: Fully Remote

OneTrust is a cloud software company specializing in cybersecurity and data governance. Clients can use OneTrust’s platform to automate their U.S. data privacy programs and ensure compliance with the country’s state-specific privacy laws. DHL used OneTrust PreferenceChoice to implement and deploy a consent management system, which allowed DHL to A/B test users with different languages and banners on its websites.


Location: Waltham, MA

Allego delivers sales training and development across a variety of industries, including financial services, technology, and healthcare and life services. The company’s main focus is to drive engagement among remote and mobile teams to enhance productivity and collaboration. With the sustainability of virtual learning, Allego offers several courses like Content Management and Conversation Intelligence.


Location: New York City, New York

Waldo is a no-code testing platform for mobile apps. The company permits app developers to create automated mobile tests to improve product release cycles. While running the test, developers can view live inspections, detect test flakiness, identify problems and integrate the product to work communication platforms like Slack. Rocket Money, Keepsafe and AllTrails are some of Waldo’s clients.


Location: Pleasanton, California

Medallia works with organizations and their employees to help get a better understanding of customer feedback and analyze it in real time, leading to actionable insights. Video, voice, ideation and messaging tools allow businesses to capture every customer signal so they can act both in the moment and analyze feedback for future planning, creating steady growth while avoiding major pivots.


Location: New York, New York

MongoDB is a cloud-based document database for application developers, allowing users to store data in JSON-like documents to significantly improve productivity. Used by developers at organizations like eBay, Adobe, Google and SEGA, MongoDB features a rich and expressive query language along with automation, global clustering, backup, monitoring and serverless triggering capabilities.


Location: San Francisco, California

Docusign makes it simpler for organizations across industries to create and distribute contracts and other legal documents to employees, vendors and partners. The platform includes secure e-signing capabilities and AI-powered agreement analytics tools, giving users insight into legal concepts included in documents and how they benefit from them over time.

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