Top Marketing Jobs in Sacramento, CA

Leads creative and content strategy for growth marketing portfolios, connecting audience insights, product messaging, paid and unpaid channels, landing pages, and business outcomes. Owns messaging frameworks, testing roadmaps, creative development, performance reviews, experimentation, and optimization. Uses AI-enabled tools and cross-functional influence to scale winning concepts, improve conversion, and drive acquisition and consideration.

Manages full-cycle proposal and pursuit efforts for transportation, construction management, environmental, and growth market sectors. Develops win strategies, capture plans, sales messaging, proposals, qualification packages, presentations, and supporting content. Coordinates technical, proposal, graphics, partner, and subcontractor teams; manages deadlines, compliance, resources, and multiple simultaneous pursuits. Supports market research, competitor analysis, client intelligence, business development, and networking activities while leading marketing coordinators and assistants.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Develops messaging, content, go-to-market strategies, and integrated campaigns for Cloudflare One’s cloud and AI security products. Conducts market research, customer interviews, and segmentation analysis; partners with product, sales, engineering, analyst relations, and marketing teams; enables sales positioning; launches new services; and uses AI to automate research and content workflows.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Leads provider growth marketing to expand Headway’s provider network and improve acquisition efficiency. Owns paid, organic, lifecycle, referral, segmentation, experimentation, channel strategy, and performance measurement. Builds and manages the marketing team while partnering with Sales, RevOps, Finance, Product, and R&D to align growth goals, reduce CAC, optimize provider mix, and develop value-based acquisition frameworks.

Own Banana Republic’s lifecycle and retention marketing roadmap across email, SMS, push, and direct mail. Manage triggered programs, customer-level contact strategy, performance reporting, testing, incrementality analysis, personalization, launches, QA, and cross-functional execution. Diagnose performance trends, translate results for senior leaders, and make recommendations to scale, modify, or stop programs. Requires strong analytical, strategic, communication, and program ownership skills.

Own integrated marketing campaigns, product launches, events, and experiential programs from concept through execution. Develop briefs, channel plans, timelines, budgets, partnerships, measurement frameworks, and playbooks. Coordinate internal teams, agencies, freelancers, vendors, venues, speakers, and talent while managing live execution. Optimize campaigns using performance data, lead postmortems, and connect brand storytelling to reach, signups, pipeline, and revenue.

Coordinate Crewfare’s brand and marketing activities across social media, content creation, B2B campaigns, partner marketing, creator collaborations, and live-event activations. Manage content calendars, produce short-form video and written content, support launches and co-marketing campaigns, oversee the ambassador program, track campaign performance, and travel to festivals, sporting events, and conferences.

Paid Media Intern supporting paid search and biddable media strategies for client campaigns. Responsibilities include assisting with Google Ads, Bing Ads, Display, YouTube, and Performance Max execution; analyzing campaign metrics in Excel; preparing pacing documents and reports; participating in strategy meetings and training; and developing project management and communication skills. This remote spring 2027 internship requires current college enrollment for academic credit.

Lead partner marketing for Backblaze’s AI-focused ecosystem. Build strategic plans, co-marketing programs, partner narratives, sales enablement, technical content, event presence, announcements, and partner-facing digital assets. Translate product positioning for partners, coordinate cross-functional campaigns, track pipeline and campaign impact, and strengthen Backblaze’s profile through joint content, events, and thought leadership. Requires deep B2B technology and partner marketing experience, technical fluency in cloud storage and AI data workflows, and approximately 25% travel.

Leads regional integrated marketing partnerships and sponsorship activations for Coca-Cola brands. Develops strategic asset plans, coordinates internal and external agencies, manages partner relationships and budgets, and executes campaigns across packaging, retail, experiential, social, digital, mobile, and community channels. Collaborates with bottlers, customers, franchise leadership, and stakeholders to drive brand performance, volume, and profitability while ensuring trademark, legal, and brand-standard compliance.

Own Ethos’s offline marketing strategy, budget, measurement, and growth across TV, streaming, podcasts, radio, and direct mail. Drive scalable customer acquisition through channel planning, media buying, vendor negotiation, performance optimization, testing, and cross-functional collaboration. Balance direct-response efficiency with long-term brand impact using MMM, geo-testing, lift studies, and halo analysis. Provide strategic recommendations to senior leadership while managing partners, forecasting investments, and identifying new channels and formats.

Develops direct-response copy for direct mail and paid social advertising, including headlines, offers, body copy, and calls to action. Creates and tests messaging hypotheses, analyzes performance metrics, collaborates with design and marketing teams, and ensures persuasive copy complies with legal and regulatory requirements. Uses AI tools to generate and refine concepts while tailoring messaging to diverse life insurance audiences.

Develop technical demos, proofs of concept, lab environments, reference architectures, solution guides, blogs, and whitepapers for networking, cloud, security, and AI solutions. Partner with sales, customers, product management, and marketing to explain complex technologies, support deals, conduct presentations and workshops, gather market feedback, and influence product roadmaps and messaging.

Own end-to-end product launches and monthly release marketing for GoTo Connect. Develop positioning, messaging, value propositions, GTM content, sales enablement, customer case studies, and proof points. Coordinate product, sales, demand generation, marketing, and partner stakeholders to ensure launch readiness and consistent market communication. Use analytics to measure launch and content performance, improve messaging, and drive awareness, demand, and adoption across UCC and CX products.

Coordinate marketing campaigns, email programs, audience segmentation, tracking, QA, approvals, attribution, reporting, and dashboards. Maintain campaign assets, templates, suppression lists, and compliance processes. Support website operations for Swoop and NimbleRx by publishing updates, troubleshooting issues, and documenting bugs. The role requires strong attention to detail, marketing automation experience, web analytics knowledge, and the ability to manage multiple deadlines.

Owns Payscale’s website growth across SEO, AI search visibility, CRO, analytics, and conversion optimization. Responsibilities include technical SEO, keyword strategy, AEO, landing-page performance analysis, A/B and multivariate testing, Webflow implementation, GA4 and GTM reporting, dashboard development, funnel analysis, and AI-assisted insights. Partners with Demand Generation, Content, Product Marketing, and Marketing Operations to improve traffic, engagement, and pipeline conversion.

Develop and scale UHNW marketing strategy and capabilities while serving as a strategic partner to private wealth advisor teams. Translate advisor and client needs into marketing programs, plans, campaigns, events, and measurable growth initiatives. Build trusted relationships, manage budgets, coordinate cross-functional implementation, analyze performance, and optimize programs. The role requires expertise in affluent audiences, relationship-based growth, referral development, advisor positioning, and launching scalable marketing capabilities in an evolving environment.

Owns B2B social media, influencer marketing, partner campaigns, event activations, and growth marketing initiatives. Responsibilities include developing integrated campaigns, managing social channels and content, overseeing paid influencer partnerships, supporting executive communications, coordinating events, measuring campaign performance, and collaborating cross-functionally to advance brand awareness, pipeline, and developer adoption.

Own Neuroscale’s performance and growth marketing engine from the ground up. Manage paid acquisition, creative testing, landing pages, conversion optimization, attribution, funnel analytics, audience discovery, and product-led growth experiments. Personally connect media spend to qualified pipeline, ARR, CAC, and payback. Build scalable marketing systems, automate workflows, develop ICP and messaging playbooks, and partner with founders, Product, Design, Sales, and Revenue Operations to improve acquisition economics and conversion.

Supports global partner marketing initiatives by managing the partner portal, coordinating co-branded collateral and campaign kits, tracking campaign performance, maintaining lead and attendee data in Salesforce, and coordinating webinar, field event, summit, and trade show logistics. The role also supports partner onboarding, asset organization, reporting, cross-functional project tracking, and occasional on-site event execution.

Develops and manages paid influencer and ambassador programs, including channel planning, creator recruitment, negotiations, campaign execution, content approvals, budget management, performance analysis, optimization, compliance, agency oversight, and one direct report. The role collaborates across marketing, creative, legal, medical, regulatory, finance, and product teams to drive brand awareness, engagement, customer acquisition, and measurable commercial outcomes.

Leads creative marketing campaigns for 8–10 fiction and nonfiction titles annually, managing strategy, budgets, digital advertising, author and partner relationships, influencer and email programs, catalogs, bookseller outreach, reporting, and seasonal initiatives. Presents plans to internal and external stakeholders, analyzes campaign performance, identifies sales opportunities, manages an intern, and supports broader imprint marketing strategy and process improvement.