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Own the lifecycle roadmap
- Own the lifecycle and triggered program portfolio across Email, SMS, & Push (including high-intent behavioral triggers, post-purchase and order communications, low in stock, and loyalty) across all verticals, including BR Specialty and BR Factory, with a distinct plan for each customer.
- Prioritize the highest-value customer moments over program count. Make the call on what to build, scale, fix, or stop.
- Own lifecycle across Email, SMS, and Push so programs work together across channels, not alongside each other.
- Partner with the teams that own batch communications so triggered and lifecycle programs complement them and customers get the right message at the right time.
Diagnose performance and tell the story
- Own program-level performance reporting and know it cold. Diagnose what is moving and why, including year-over-year and week-over-week changes.
- Separate real efficiency gains from mix shifts and volume effects, and attributed demand from incremental demand.
- Reconcile data across sources and validate your numbers before they reach leadership.
- Translate results into clear business implications for senior leaders: what happened, why it matters, and what we are doing about it.
Test and learn
- Build and run a test agenda tied to real strategic questions: what is incremental, which customer should receive what, and how much communication is productive.
- Read results carefully, know what a test actually proved, and make a clear scale, modify, or stop recommendation.
Move toward customer-level contact strategy
- Help shape how we decide the best communication for a customer when they qualify for several at once.
- Evaluate decisions on demand, engagement, and file health together, not demand alone.
- Work with analytics and CRM partners to deepen personalization where it creates measurable value.
Execute with rigor
- Run program builds, launches, and QA end to end with Digital Production, Brand and Content, Analytics, and our technology and vendor partners.
- Manage timelines and hold partners accountable. Escalate early, with a recommendation attached.
Direct Mail (Retention)
Full end-to-end management of our retention Direct Mail program, including audience selection, creative briefing, execution and measuring incrementality and ROI.
Who You AreWhat Great Looks Like
- Independent. You take an ambiguous problem from question to recommendation with minimal direction, and you bring solutions when you flag issues.
- Strategic. You connect the tactical decision to the bigger customer and business question.
- Analytical and precise. You are comfortable in the data, you check your own work, and you are careful not to claim more than the data supports.
- An owner. Results, quality, and follow-through are yours, and partners trust you to deliver.
Qualifications
- Bachelor's degree
- 5+ years in lifecycle, CRM, or retention marketing, preferably in retail or e-commerce
- Hands-on experience owning triggered or lifecycle programs in an email service provider or marketing automation platform, as well as SMS and Push platforms for retail.
- Strong analytical skills, including advanced Excel and comfort working with large datasets. SQL and Adobe Analytics are a plus
- Working knowledge of test design and incrementality, and the judgment to separate correlation from causation
- Clear, concise written and verbal communication, with the ability to make complex results simple for senior audiences
- Proven ability to work across teams and navigate a large company
- Customer-obsessed, with a bias toward action
Skills Required
- Bachelor’s degree
- 5+ years of experience in lifecycle, CRM, or retention marketing
- Experience owning triggered or lifecycle programs in an email service provider or marketing automation platform
- Hands-on experience with SMS and push platforms for retail
- Strong analytical skills, including advanced Excel and comfort working with large datasets
- Working knowledge of test design and incrementality
- Ability to distinguish correlation from causation
- Clear, concise written and verbal communication
- Ability to explain complex results to senior audiences
- Proven ability to work across teams and navigate a large company
- Customer-focused and action-oriented approach
- SQL experience
- Adobe Analytics experience
- Retail or e-commerce marketing experience
Gap (gapinc.com). Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gap (gapinc.com). and has not been reviewed or approved by Gap (gapinc.com)..
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered, alongside programs that support physical, mental, and financial wellbeing. Feedback suggests eligible employees can also leverage tools like FSAs and additional wellbeing resources.
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Leave & Time Off Breadth — Paid time off, company-paid holidays, and multiple leave options (sick, disability, and family leave) create broad time-away coverage. Some roles start with substantial PTO accrual and can access flexible leave arrangements.
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Wellbeing & Lifestyle Benefits — A generous cross-brand merchandise discount is a standout perk, complemented by commuter benefits, on-the-clock volunteer hours, and matching donations. Feedback suggests these lifestyle benefits add meaningful value beyond base pay.
Gap (gapinc.com). Insights
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
