Top Senior Marketing Jobs in Pittsburgh, PA

Own positioning, messaging, go-to-market launches, content, sales enablement, customer research, and performance measurement for a core identity technology product area. Partner cross-functionally with Product, Sales, Customer Success, Demand Generation, and Design to translate AI and security concepts into compelling narratives, improve adoption, support pipeline growth, and refine strategy using buyer insights and launch metrics.

The Marketing Operations Manager leads digital marketing operations focused on customer acquisition and retention. Responsibilities include managing and optimizing the customer-facing website, improving conversion rates, tracking campaign performance, managing marketing budgets, overseeing paid and organic social media, coordinating content and campaign calendars, and partnering with Sales, Technology, and Creative. The role also mentors team members and supports data-driven marketing decisions.

Leads enterprise-wide marketing strategy aligned with growth, brand, and revenue objectives. Oversees integrated marketing, demand generation, digital, content, communications, analytics, budgeting, governance, and risk management. Advises executives, manages agencies and strategic partners, establishes KPIs and roadmaps, and leads marketing talent through recruiting, coaching, performance management, and development.

Lead lifecycle marketing strategy and execution across email, SMS, app, web and ecommerce. Build measurement frameworks, run testing and optimization to improve retention, engagement, conversion, revenue and deliverability. Manage and coach a small lifecycle team and partner cross-functionally to align campaigns, analytics, creative, ecommerce, loyalty and operations.

Own positioning, messaging, and launch strategy for EveOS. Translate complex AI capabilities into buyer-relevant narratives for firm owners, managing attorneys, and operations leads. Feed customer and competitive insights into product and packaging decisions. Create core GTM assets (pitch, product story, demo narrative, website messaging), support analyst relations, and partner with Sales Enablement, PMMs, and Demand Gen to ensure consistent messaging across launches and collateral.

Lead U.S. Public Sector marketing strategy and execution focused on federal accounts and partners. Build annual plans, run flagship programs (summits, events, webinars), coordinate FedRAMP-related go-to-market motions, align partner/distributor activities, ensure compliant external claims, measure pipeline and partner impact, and drive cross-functional stakeholder alignment to produce measurable business outcomes.

The Content Creator leads a copywriting team to develop the brand voice and strategy for The Lucky Foundation, ensuring alignment with its mission. Responsibilities include team management, content quality control, and collaboration across departments.

Plan and execute events, webinars, and speaking opportunities to generate qualified leads; build and manage strategic partner relationships and joint-marketing programs; collaborate with Sales, Product Marketing, and Content to align messaging, track ROI, and expand partner ecosystem in target markets (e-commerce, SaaS, multi-entity businesses).

Own and optimize marketing operations: execute multi-channel campaigns, build automations and AI/LLM-driven workflows (lead scoring, personalization), maintain data hygiene and attribution, ensure compliance (GDPR/CCPA), enforce QA, and produce SOPs and playbooks to scale marketing systems and integrations.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Lead 0->1 B2B growth by designing scrappy, data-driven distribution plays and high-velocity experiments across acquisition, activation, and retention. Own the AEO narrative, run creative growth hacks (benchmarking tools, scraping, competitor analysis), operationalize founder-led thought leadership, build the growth tooling stack, and measure attribution to drive lead quality and conversions.

Lead product marketing for Cyera’s data and AI security platform. Responsibilities include launching products and features, developing technical messaging and content, creating sales enablement materials, and executing campaigns that drive demand, SEO/AEO, pipeline, adoption, and market positioning. The role partners closely with product, marketing, sales, and customer success teams.

Lead client-facing marketing analytics projects using quantitative methods to measure offline and digital marketing impact. Provide analyses, recommendations, presentations and advice on Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing & Promotion, and Demand Forecasting. Manage and develop a team and travel extensively to client sites.

Develop and optimize B2B content across digital and print channels. Responsibilities include content strategy, writing and editing, SEO/AEO/GEO optimization, web content management, brand voice consistency, customer research, competitive analysis, KPI monitoring, and collaboration with sales, marketing, and cross-functional teams to improve engagement and demand.

Lead continuous optimization and experimentation for webflow.com, building and shipping site experiences in Webflow, driving A/B testing, technical SEO/AEO, personalization, instrumentation, and analytics to convert high-value accounts into pipeline. Partner with Demand Gen, RevOps, and product teams to wire site signals into cross-channel orchestration and apply AI-driven automation while maintaining statistical rigor and measurable attribution.

Own the sales play portfolio, PMM content governance, and GTM readiness programs for a B2B SaaS organization. Manage play lifecycles, content standards, launch coordination, field enablement, adoption measurement, and portfolio health. Partner with product marketing, sales, RevOps, product, marketing, and enablement teams to drive seller effectiveness. Analyze usage, pipeline influence, win rates, field feedback, and deal data to improve content and readiness programs.

Build Aalyria’s marketing function from scratch across positioning, technical content, events, demand generation, field support, brand, and PR. Develop credible messaging for commercial network operators and U.S. government customers, create pipeline-generating campaigns, support sales pursuits, manage marketing tools and budgets, and establish the company’s public technical presence.

Own BigPanda’s B2B SaaS digital marketing strategy, including SEO, AEO, GEO, website redesign and optimization, paid media, conversion, security, GDPR compliance, MarTech integration, analytics, and pipeline reporting. Lead agencies, contractors, developers, SEO partners, and vendors while advising senior leadership and driving digital growth through AI-informed search and high-performing web experiences.

Implement and manage marketing automation tools, design and execute email campaigns, analyze campaign ROI, support go-to-market product launches, collaborate cross-functionally, and explore automation opportunities to improve efficiency and performance.

Own go-to-market strategy, positioning, launches, messaging, content, sales enablement, and performance measurement for Horizon3’s internal and cloud pentesting portfolio. Translate complex cybersecurity capabilities into credible value propositions for technical practitioners and executive buyers. Partner cross-functionally with Product, Engineering, Sales, Customer Success, and partners to drive pipeline, adoption, expansion, competitive differentiation, and measurable risk reduction. Use market intelligence, customer feedback, analytics, and field insights to continuously improve marketing programs.

Develops and executes market-specific growth strategies for assigned healthcare practices. Responsibilities include analyzing referral and marketing performance data, building referral relationships, managing community outreach, planning budgets, optimizing localized digital advertising, tracking campaign ROI, and reporting results. The role partners with practice and regional leadership to establish growth benchmarks, improve referral conversions, scale best practices, and drive accountability across multiple markets.

Own end-to-end B2B content strategy across the funnel, including editorial planning, website content, SEO, paid media, nurture campaigns, reports, narratives, and press releases. Manage freelancers and agencies, maintain brand voice, support Sales, and optimize content for traffic and pipeline using analytics, A/B testing, personalization, and AI tools. The role requires strong writing, editing, strategic ownership, and comfort engaging technical SaaS audiences.

Own Docker’s global partner marketing function, including strategy, budget, MDF, PRM governance, partner communications, campaigns, events, webinars, and co-marketing. Build scalable programs that drive partner-sourced and partner-influenced pipeline, measure ROI, improve portal adoption, and align global field marketing efforts. Serve as the senior marketing counterpart to alliances leadership while establishing the function’s operating model, processes, annual plan, and future team.

Own go-to-market strategy for a product portfolio, including positioning, messaging, buyer personas, competitive programs, launches, pricing and packaging input, sales enablement, customer advocacy, and growth initiatives. Use market intelligence, customer insights, analytics, and ROI measurement to improve acquisition, expansion, retention, adoption, and competitive performance. Represent the company through customer engagements, conferences, webinars, media opportunities, and executive presentations.

Define and execute the market strategy for UserTesting’s AI solutions. Own positioning, messaging, value propositions, go-to-market plans, sales enablement, customer and buyer research, competitive differentiation, thought leadership, and market feedback loops. Translate complex AI workflows and human-judgment applications into compelling solutions for technical enterprise buyers, while influencing product and company strategy through cross-functional leadership.