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Fetch helps people live rewarded, with a vision to create the rewards destination for everyone.
The Role
The Senior Director, Marketing Intelligence will build and lead Fetch’s marketing intelligence function. Responsibilities include developing audience, consumer, market, cultural, and competitive intelligence strategies; integrating behavioral data and research; advising senior marketing leaders; translating insights into strategic recommendations; and establishing scalable teams, systems, partnerships, and operating models. The role will influence audience prioritization, positioning, campaigns, growth initiatives, investment decisions, and partner-facing programs.
Summary Generated by Built In
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
About the Role:
As Fetch continues to scale across its consumer and partner businesses, one of our greatest advantages is our ability to understand people, markets, and culture through a combination of proprietary data and external intelligence. The Senior Director, Marketing Intelligence will lead the function responsible for turning that understanding into a durable competitive advantage for Fetch.
This leader will set the vision, strategy, and operating model for Marketing Intelligence, connecting audience research, segmentation, voice of consumer, proprietary behavioral data, third-party research, and social and cultural intelligence. Working across Brand, Consumer Marketing, Product Marketing, Growth, B2B Marketing, and The Rewards Lab, this role will help determine who we should reach, where opportunities exist, what messages will resonate, and how intelligence should shape marketing strategy and investment.
This is more than a traditional research role. The Senior Director will build a strategic intelligence capability that anticipates emerging opportunities, challenges assumptions, and translates complex data into actionable recommendations. They will establish the team, tools, partnerships, and systems that embed intelligence into how Marketing plans, prioritizes, and makes decisions.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
Marketing Intelligence Strategy & Audience Understanding
- Set the multi-year vision and strategy for Marketing Intelligence, defining how the capability evolves to support Fetch's consumer, partner, and broader business priorities.
- Establish a shared framework for understanding Fetch's audiences, including segmentation, personas, voice of consumer, behavioral intelligence, market sizing, and emerging audience opportunities.
- Direct the integration of proprietary first-party behavioral data, third-party research, qualitative insights, social intelligence, and cultural and competitive signals to develop a differentiated understanding of consumers and markets.
- Build a comprehensive understanding of current, prospective, and expansion audiences, identifying their motivations, needs, perceptions, behaviors, and opportunities for Fetch.
- Proactively identify emerging consumer behaviors, cultural shifts, market dynamics, and competitive opportunities, distinguishing meaningful long-term trends from short-term signals.
- Determine the research methodologies, data sources, technology, AI-enabled tools, and external partnerships needed to support Marketing's evolving intelligence needs.
Strategic Marketing Intelligence & Data Storytelling
- Serve as a strategic advisor to senior Marketing and cross-functional leaders, translating intelligence into recommendations that shape audience prioritization, positioning, campaign strategy, growth initiatives, and marketing investment.
- Partner across Brand, Consumer Marketing, Product Marketing, Growth, B2B Marketing, and The Rewards Lab to embed audience and market intelligence into strategic planning, creative briefs, seasonal initiatives, and go-to-market decisions.
- Establish Fetch's proprietary behavioral data as a differentiated intelligence asset, uncovering human truths, consumer trends, and market opportunities that strengthen marketing strategy and storytelling.
- Develop compelling insight platforms, audience narratives, and evidence-based recommendations that inform consumer campaigns, product marketing, growth strategies, and partner-facing initiatives.
- Identify emerging audience, category, and market opportunities, partnering with B2B Marketing to provide the intelligence that fuels vertical strategies, Fetch Finds, thought leadership, and partner-facing programs.
- Advise leadership on strategic trade-offs across audiences, markets, initiatives, and investments, clearly articulating opportunities, risks, and the business implications of different choices.
- Anticipate strategic questions the organization is not yet asking and proactively surface intelligence that could meaningfully influence Fetch's direction.
Organizational & Functional Leadership
- Design and scale the Marketing Intelligence function, establishing the organizational structure, capabilities, priorities, and accountability needed to support Fetch's long-term growth.
- Build and develop a high-performing team, beginning with Social Intelligence and expanding capabilities across audience research, consumer insights, market intelligence, and related disciplines as business needs evolve.
- Establish clear collaboration models with UXR, Analytics, and other research and data teams, integrating existing expertise without duplicating functional ownership.
- Determine resource allocation across internal talent, external research partners, syndicated data, technology, and AI-enabled capabilities based on business value and strategic importance.
- Build repeatable frameworks, operating rhythms, and decision-making mechanisms that make intelligence a consistent input into Marketing planning and execution.
- Develop senior talent and future leaders, creating clear ownership, accountability, and the ability for the function to scale beyond individual execution.
- Establish measures of success that demonstrate how Marketing Intelligence influences decisions, improves investment quality, and creates measurable business value.
What Success Looks Like:
- Marketing Intelligence becomes a trusted strategic capability that materially influences decisions across Brand Experience and Growth.
- Fetch establishes a differentiated, continually evolving understanding of its audiences, consumers, markets, competitors, and cultural environment.
- Audience segmentation, personas, voice of consumer, and market intelligence become foundational inputs into marketing strategy, campaign development, and growth planning.
- Proprietary behavioral data and external intelligence fuel stronger consumer marketing, product positioning, and partner-facing narratives.
- Intelligence meaningfully influences audience priorities, positioning, campaign direction, investment decisions, and emerging growth opportunities.
- The organization proactively identifies market and cultural shifts early enough for Fetch to act on meaningful opportunities and risks.
- Marketing Intelligence scales through strong leadership, repeatable systems, clear accountability, and effective cross-functional partnerships.
Qualifications:
- 12+ years of progressive experience in marketing intelligence, consumer insights, audience strategy, market research, strategic planning, analytics, or related disciplines, including significant functional leadership experience.
- Demonstrated success building, leading, and scaling an insights, intelligence, audience research, or related function.
- Deep expertise in audience segmentation, personas, voice of consumer, market research, behavioral intelligence, and translating research into marketing strategy.
- Proven ability to synthesize proprietary first-party data, third-party research, qualitative insights, and cultural and market signals into strategic recommendations.
- Experience influencing senior and executive leaders, shaping consequential marketing decisions, and advising on complex business trade-offs.
- Strong ability to turn complex research and data into compelling strategic narratives, presentations, and recommendations that influence action.
- Experience defining multi-year functional strategies, prioritizing investments, and building scalable research capabilities and operating models.
- Demonstrated success developing high-performing teams, mentoring senior talent, and creating organizational leverage through others.
- Experience partnering across Brand, Consumer Marketing, Product Marketing, Growth, and B2B or Partner Marketing.
- Strong judgment, executive communication, and ability to navigate ambiguity, competing priorities, and incomplete information
- Deep curiosity about people, culture, markets, brands, technology, and the forces shaping consumer behavior and business growth.
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $245,076-$288,325 Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401(k): Fetch will match your contributions dollar for dollar, up to 4% of your eligible pay.
- Benefits for humans and pets: We offer comprehensive medical, dental, and vision plans for everyone, including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue, and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. (Holidays will vary for Canada-based roles)
- Robust Leave Policies: 14 weeks of fully paid parental leave for all employees, plus 6 additional weeks of paid childbirth recovery leave for birthing parents, and a flexible return-to-work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one-time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers, and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US for US-based roles. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
Skills Required
- 12+ years of progressive experience in marketing intelligence, consumer insights, audience strategy, market research, strategic planning, analytics, or related disciplines
- Significant functional leadership experience
- Experience building, leading, and scaling an insights, intelligence, audience research, or related function
- Expertise in audience segmentation, personas, voice of consumer, market research, behavioral intelligence, and translating research into marketing strategy
- Ability to synthesize first-party data, third-party research, qualitative insights, and cultural and market signals into strategic recommendations
- Experience influencing senior and executive leaders and advising on complex business trade-offs
- Ability to turn complex research and data into compelling strategic narratives, presentations, and recommendations
- Experience defining multi-year functional strategies, prioritizing investments, and building scalable research capabilities and operating models
- Experience developing high-performing teams, mentoring senior talent, and creating organizational leverage
- Experience partnering across Brand, Consumer Marketing, Product Marketing, Growth, and B2B or Partner Marketing
- Strong judgment and executive communication skills
- Ability to navigate ambiguity, competing priorities, and incomplete information
- Deep curiosity about people, culture, markets, brands, technology, consumer behavior, and business growth
Fetch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fetch and has not been reviewed or approved by Fetch.
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Healthcare Strength — Benefits information points to comprehensive medical, dental, vision, and life insurance coverage. Feedback suggests employees value the strong health offerings alongside mental-health support.
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Leave & Time Off Breadth — Policies include flexible or unlimited PTO, paid holidays and sick days, bereavement (including pet) and natural-disaster leave. Feedback suggests time-off breadth is a standout element of the package.
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Wellbeing & Lifestyle Benefits — Wellness programs, 1:1 coaching, Gympass, team workouts, and nutrition counseling are provided. Office and remote perks such as home-office stipends, snacks, and pet-friendly spaces further enhance lifestyle support.
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The Company
What We Do
Through Fetch Points, the platform transforms everyday actions into rewarding moments, with more than $1 billion in Fetch Points awarded to date. Every day, more than 13 million receipts are submitted on Fetch, creating visibility into $212 billion in gross merchandise value and delivering the largest retail-agnostic, SKU-level view of household spending. This unmatched dataset powers Fetch as an outcomes-based advertising platform that acquires and retains lifelong consumers.
Why Work With Us
At Fetch, we back your ambition. You’ll have the scope, trust, and opportunity to turn bold ideas into meaningful impact for millions of people. Our builder-minded, high-agency, low-ego culture gives you room to shape what comes next and grow in ways that last, all while helping people live rewarded.
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