Top Senior Marketing Jobs in Pittsburgh, PA

Own marketing campaign operations, including email, webinar, and event execution; maintain Salesforce and Customer.io data quality; administer marketing automation and workflow tools; build Liquid-based email modules; manage lead routing and cross-system data synchronization; support reporting and dashboards; and improve attribution and operational processes. Partner with growth, sales, and revenue operations teams to drive accurate, scalable campaign execution and pipeline growth.

Own the global partner marketing strategy for ReversingLabs, developing joint campaigns, co-branded assets, demand-generation programs, and partner enablement across global regions. Manage MDF and co-op funding, measure partner-sourced and partner-influenced pipeline, and report program returns. Collaborate with field marketing, sales, alliances, technology partners, hyperscalers, and distributors to build scalable campaigns and strengthen partner revenue contribution.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Leads integrated marketing strategy across campaigns, thought leadership, digital channels, demand generation, events, account-based marketing, and sales enablement. Develops multichannel campaigns and client-focused content, directs segmentation and targeting, partners with executives and sales teams, uses AI to improve workflows, and analyzes HubSpot, Salesforce, and campaign data to optimize engagement, qualified leads, opportunities, and funnel progression.

Leads global marketing execution across regions, driving demand generation, pipeline contribution, go-to-market programs, partner marketing, and brand consistency. Manages and mentors regional marketing directors, coordinates campaigns with sales and alliance teams, oversees AWS, Salesforce, Anthropic, and other partner programs, and reports execution performance to executive leadership. The role emphasizes hands-on operational discipline, campaign delivery, event support, budget tracking, regional alignment, and measurable marketing results.

Analyzes and optimizes omnichannel marketing campaigns, lead funnels, revenue performance, audience strategies, and sales lead handoffs. Uses customer and campaign data to evaluate investment efficiency, online behavior, and A/B or multivariate testing. Develops automated reports and presents market and consumer insights to marketing and sales teams using Excel, Salesforce.com, Tableau, Google Analytics, Marketo, and PowerPoint.

Leads integrated marketing strategy across campaigns, thought leadership, digital activation, demand generation, events, account-based marketing, and sales enablement. Develops multichannel campaigns and content, directs segmentation and targeting, manages digital and paid media programs, partners with executives and sales, and uses HubSpot, Salesforce, campaign analytics, and AI tools to optimize funnel performance and marketing operations.

Own product marketing for a dedicated business line by developing positioning, value propositions, go-to-market plans, launch calendars, sales enablement, and customer insights. Partner cross-functionally with Product, Sales, Customer Success, and Marketing to launch products, train teams, conduct customer and competitive research, and improve adoption and sales effectiveness.

Owns Proof’s marketing technology stack, lead lifecycle, attribution, reporting, data quality, campaign operations, and marketing ROI programs. Partners with Revenue Marketing, Sales, RevOps, Finance, and executive leadership to improve pipeline visibility, forecasting, compliance, and operational efficiency. The role also evaluates new tools and AI-enabled workflows.

Owns the growth strategy and go-to-market system for High School Partnerships. Develops market assessments, prioritizes states and customer opportunities, partners with Sales, creates localized growth plays, analyzes market and customer intelligence, and leads cross-functional marketing initiatives. The role also establishes testing, measurement, planning, and learning processes to scale successful strategies and improve commercial impact.

Leads global paid media and performance marketing strategy across digital, television, audio, social, and third-party channels. Oversees a $13M+ budget, donor acquisition and retention, attribution, testing, audience segmentation, campaign optimization, and social media programs across more than 100 accounts. Builds multi-year growth strategies, manages external partners, collaborates cross-functionally, and leads a growing marketing team.

Creates and manages marketing collateral, editorial calendars, content workflows, asset libraries, and governance processes. Translates technical and clinical information into clear marketing materials, partners with product and clinical marketing teams, supports campaigns, applies AI-assisted workflows, quality-checks content, and monitors performance to identify content gaps.

Analyzes employee benefits insurance markets, develops client RFPs and proposals, solicits and evaluates carrier bids, negotiates rates and plan designs, and recommends competitive benefit solutions. Advises clients and internal teams on strategic alternatives, participates in presentations, maintains carrier relationships and market knowledge, supports benefits communication processes, and mentors colleagues.

Develops and optimizes multichannel demand generation campaigns across email, paid media, SEO, webinars, events, and social media. Owns lead capture, nurture workflows, lifecycle automation, campaign analytics, reporting, and data quality. Partners with Business Development and creative teams to improve lead quality and pipeline growth, while monitoring market trends and supporting Account-Based Marketing initiatives.

Leads DeVry University's web product, UX, SEO, AI discovery, CRO, and digital experience strategy. Owns the website roadmap, modernization, experimentation, personalization, analytics, accessibility, CMS evolution, and conversion performance. Partners with Marketing, IT, Enrollment, Analytics, Content, and Academic teams to improve organic growth, engagement, discoverability, and enrollment outcomes. Builds high-performing teams, manages agencies, defines KPIs, and presents business impact to executives.

Manages paid media activation across social, programmatic, video, display, and other digital channels. Leads the media agency relationship, coordinates campaign launches and workflows, oversees pacing and optimization, supports audience and creative testing, and translates performance insights into actionable improvements. Collaborates with brand, creative, analytics, enrollment, and web teams to align campaigns with university enrollment goals and ensure accurate, efficient execution.

Manages marketing technology operations by translating business needs into technical requirements, coordinating cross-functional delivery, improving marketing automation and data workflows, monitoring platform reliability and data quality, building performance reporting and AI-powered solutions, and embedding privacy, security, accessibility, consent, and governance controls.

Leads global marketing operations, technology, AI and automation, website operations, analytics, data governance, measurement, and digital experience strategy. Owns marketing technology investments, operating models, budgets, transformation initiatives, executive dashboards, attribution, and cross-functional alignment. Builds and manages a high-performing team while partnering with Marketing, Sales, Revenue Operations, Product, Technology, Data, Finance, and Legal.

Provides strategic advisory support for marketing operations optimization, process improvement, marketing technology evaluation and implementation, data governance, quality assurance, training, and change management. The role drives cross-functional collaboration, maintains marketing operations best practices, improves team efficiency, and supports adoption of new processes and technologies.

Own end-to-end product marketing for a significant product portfolio, including go-to-market strategy, positioning, messaging, launches, sales enablement, competitive intelligence, and product advocacy. Translate complex eDiscovery and AI-driven capabilities into compelling customer value, drive adoption and pipeline growth, support strategic deals, and align Product, Sales, and Marketing leadership.

Leads go-to-market strategy and execution for new school launches, remodels, and major activations. Develops positioning, messaging, offers, media plans, marketing toolkits, community engagement, and local activation strategies. Partners cross-functionally to coordinate launches, improve underperforming locations, analyze performance, and drive enrollment growth. Manages project deliverables, market research, competitive analysis, sales enablement, mystery shopping, and post-launch optimization.

Leads global community marketing for CrossFit’s affiliate network, overseeing affiliate communications, lifecycle programs, resource toolkits, international marketing, events, campaigns, media activation, engagement, retention, budgeting, vendors, and performance reporting. The role develops localized strategies, manages cross-functional and in-market partners, promotes conferences and CrossFit Games activations, and uses analytics and research to improve affiliate growth, sentiment, and retention.

Manage AMPP’s education growth, training marketing, partnerships, and operational delivery across India. Coordinate course logistics, registrations, contracts, facilities, instructors, inventory, documentation, and financial transactions. Develop training opportunities in strategic industries, engage clients and partners, support market expansion, and align programs with organizational growth objectives. The role also requires budgeting, forecasting, communication, personnel management, and occasional international travel.

Develops and leads integrated email, SMS/RCS, social, and digital marketing campaigns for lead generation, retention, loyalty, and revenue growth. Manages segmentation, personalization, automation, CRM integrations, campaign tracking, and performance reporting. Partners with marketing, ecommerce, product, and business-unit teams to create brand-building programs and promotions. Oversees marketing automation platforms and data synchronization across Salesforce and Magento while using analytics to identify growth opportunities.

Leads product marketing strategy for BILL’s accounting channel, including customer research, segmentation, positioning, messaging, competitive analysis, and go-to-market launches. Partners with Product, Sales, Customer Success, and Marketing to influence roadmaps, drive acquisition and retention, develop sales enablement, support channel sales, and deliver business results across complex, matrixed teams.