Top Senior Marketing Jobs in Detroit, MI

Develop and lead account marketing strategies for Grafana Labs’ largest enterprise customers. Partner with sales, regional marketing, customer marketing, product marketing, events, demand generation, and other teams to create targeted programs that deepen relationships, increase product adoption, engage executives, and support account growth. Measure account-level impact, identify successful approaches, and turn them into repeatable marketing plays.

Own and execute multi-channel digital marketing campaigns across paid media, CRM, content, creators, affiliates, and community activity. Translate business priorities into plans, briefs, targets, and delivery timelines while coordinating internal teams, freelancers, and partners. Track spend and analyze acquisition, conversion, retention, and revenue performance. Improve campaigns, build repeatable processes, manage marketing communications, and provide informed recommendations to leadership in a fast-moving crypto casino startup.

Leads partner marketing strategy and pipeline generation for major national technology and cybersecurity partners. Develops joint go-to-market plans, co-marketing campaigns, events, enablement assets, sales incentives, and MDF programs. Manages partner relationships, budgets, campaign reporting, and ROI analysis while collaborating with sales leadership to drive partner-sourced revenue. The role is remote and requires up to 30% travel for field programs, industry events, sales engagement, and company offsites.

Leads partner marketing for MSP and MSSP ecosystems, developing go-to-market strategies, co-marketing campaigns, demand-generation programs, partner toolkits, events, incentives, and onboarding initiatives. Collaborates with sales and partner success teams to expand existing partners, activate cloud marketplace channels, increase platform adoption, and generate measurable pipeline. Tracks campaign performance, partner engagement, portal adoption, and revenue impact across SMB, regional, and strategic partner segments. The role requires up to 30% travel.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.

Leads product marketing for Pushpay’s Giving solutions during a 14-month temporary initiative. Owns positioning, messaging, competitive intelligence, go-to-market strategy, product launches, sales enablement, customer evidence, adoption campaigns, and performance measurement. Partners cross-functionally with Product, Sales, Customer Success, Growth Marketing, and Creative to drive acquisition, adoption, retention, and expansion. Requires strong B2B SaaS product marketing experience, strategic communication skills, and the ability to translate complex financial technology into compelling customer value.

Leads integrated marketing strategy and execution for CEDIA Expo, including audience segmentation, attendee acquisition, exhibitor and sponsorship support, brand positioning, content, social media, public relations, and industry partnerships. Manages budgets, campaign performance, reporting, vendors, and marketing staff while optimizing conversion and revenue outcomes. Requires periodic event travel of up to 15% annually.

Own Compound’s full-funnel client and advisor growth engine, including acquisition channels, referrals, partnerships, lifecycle marketing, conversion, retention, and revenue targets. Build measurement and attribution systems with RevOps, launch new programs from zero, and use data, automation, and AI to improve acquisition cost, payback, and lifetime value. Partner closely with the CEO, content, product, engineering, and recruiting teams in a hands-on operating role.

Develop and execute influencer marketing strategies and campaigns aligned with client goals. Lead client relationships, onboarding, transitions, campaign planning, influencer selection, budget management, analytics, and performance optimization. Collaborate with internal teams and external partners, resolve issues, identify growth opportunities, and monitor industry trends to recommend innovative approaches.

The Senior Director, Marketing Intelligence will build and lead Fetch’s marketing intelligence function. Responsibilities include developing audience, consumer, market, cultural, and competitive intelligence strategies; integrating behavioral data and research; advising senior marketing leaders; translating insights into strategic recommendations; and establishing scalable teams, systems, partnerships, and operating models. The role will influence audience prioritization, positioning, campaigns, growth initiatives, investment decisions, and partner-facing programs.

Leads technical marketing for Delinea’s AI security business. Builds AI security demos and labs, develops technical content and best practices, enables sales engineers and partners, validates use cases with product teams, translates security research into marketing materials, reviews technical content, presents at industry events, and analyzes competing products.

Leads product marketing for AI security capabilities, including buyer research, win/loss analysis, messaging, launches, technical content, industry adaptation, sales enablement, analyst briefings, and customer advisory programs. Measures program effectiveness and collaborates with product management, sales, competitive marketing, solution marketing, technical marketing, and demand generation. The role requires cybersecurity product marketing experience, technical buyer engagement, identity security knowledge, and understanding of AI-agent risks.

Lead Redis’s digital growth strategy across website, SEO, AEO, GEO, conversion optimization, documentation pathways, and AI-driven discovery. Build agent- and human-focused journeys from discovery through account creation, activation, and pipeline. Own experimentation, measurement, and roadmap prioritization; direct contractors and agency specialists; and collaborate with content, developer relations, product, engineering, paid media, and executives. The role requires strategic leadership alongside hands-on prototyping and data-driven optimization.

Develop and execute integrated marketing strategies for North American enterprise accounts. Lead ABM, demand generation, digital, email, industry, and field campaigns; partner with enterprise sales on account prioritization and messaging; manage events and executive experiences; create content and enablement; coordinate cross-functional teams; and measure pipeline, revenue, and campaign performance.

Defines and markets integrated technical solutions between VAST and technology alliance partners. Creates reference architectures, whitepapers, solution briefs, deployment guides, demonstrations, and enablement materials. Serves as a technical subject matter expert for sales, partners, and enterprise customers; supports RFPs, campaigns, training, events, and webinars. Collaborates with product, engineering, alliance, and partner teams to shape messaging, validate solutions, gather customer insights, and influence product direction.

Leads product marketing strategy for automotive SaaS products, including messaging, market intelligence, content strategy, sales enablement, thought leadership, product launches, and performance metrics. Partners with senior leaders and cross-functional teams to differentiate products, generate demand, support sales productivity, and drive customer awareness and pipeline. Manages and develops a product marketing team while standardizing the function and coordinating global launches.

Manages digital marketing operations across email, SMS, social media, and creative workflows. Builds and monitors Braze and Twilio campaigns, oversees vendors, maintains data quality, schedules social content, coordinates creative approvals, reports performance, and supports digital campaigns. The role also improves processes through AI automation, testing, segmentation, and data-driven optimization while collaborating across Brand, Creative, Analytics, and Performance Marketing teams.

Manage and optimize paid search, display, remarketing, and social advertising campaigns across multiple platforms. Own ROAS, CPA, conversion, and lead-generation targets; manage budgets; run A/B tests; improve audience targeting, bidding, landing pages, and campaign efficiency. Analyze performance data daily, identify growth opportunities, and deliver actionable reports connecting PPC performance to revenue and sales pipeline outcomes.

Lead product marketing strategy for high-performance computing customers, including positioning, messaging, go-to-market initiatives, customer research, content development, thought leadership, campaigns, and customer advocacy. Collaborate with sales, marketing, partners, and cross-functional teams to communicate product value, support launches, develop customer stories, and track marketing KPIs.

Leads enterprise sales enablement for Direct Sales, translating product capabilities and market insights into sales plays, launch readiness, messaging, training, content, and customer insights. Partners with Sales, Marketing, Product, Customer Success, and Revenue Operations to improve pipeline conversion, product adoption, account expansion, and sales effectiveness. Measures program impact through adoption, pipeline, penetration, and revenue metrics while building scalable workflows and field feedback loops.

Own ABM strategy, integrated campaign execution, global webinar programs, and account-based plays across AMER, EMEA, and APJ. Partner with Sales, SDRs, Demand Generation, Field Marketing, Product Marketing, and Marketing Operations to create measurable pipeline impact. Manage campaign planning, project timelines, digital and field channels, gifting, reporting, attribution, optimization, and cross-functional alignment. Build repeatable processes, analyze account engagement and funnel performance, and translate cybersecurity subject matter into relevant messaging for technical buying groups.

Coordinates Marketing Communications projects from intake through completion, defining scopes, timelines, deliverables, and responsibilities. Maintains project plans, dashboards, and status reporting; monitors risks, priorities, resources, and deadlines; coordinates cross-functional assignments; identifies workflow bottlenecks; recommends process improvements; and supports marketing technology and project-management platform adoption.

Lead integrated, data-driven marketing campaigns to drive attendee acquisition, exhibitor engagement, and year-round audience growth. Plan annual marketing, execute multi-channel demand generation, optimize through testing and segmentation, manage agencies and budgets, leverage HubSpot, analytics and AI tools, and report results to marketing leadership.

Own a portfolio of client accounts and drive performance across Meta advertising, client strategy, direct-response copy, video sales letter scripts, creative testing, tracking, and funnel execution. Lead client calls, optimize campaigns toward appointment and acquisition targets, troubleshoot pixels and automations, and use performance data to improve messaging, lead quality, conversion rates, and retention.

Own client performance for a portfolio of high-ticket financial services accounts. Responsibilities include Meta campaign strategy and optimization, client relationship management, direct-response copy and video sales letter scripting, creative testing, conversion tracking, funnel troubleshooting, reporting, and performance analysis. The role requires accountability for acquisition metrics, lead quality, booked appointments, client retention, and strategic recommendations across media, messaging, creative, and marketing automation.