Top Senior Marketing Jobs in Detroit, MI

Lead U.S. Public Sector marketing strategy and execution focused on federal accounts and partners. Build annual plans, run flagship programs (summits, events, webinars), coordinate FedRAMP-related go-to-market motions, align partner/distributor activities, ensure compliant external claims, measure pipeline and partner impact, and drive cross-functional stakeholder alignment to produce measurable business outcomes.

The Content Creator leads a copywriting team to develop the brand voice and strategy for The Lucky Foundation, ensuring alignment with its mission. Responsibilities include team management, content quality control, and collaboration across departments.

Own and optimize marketing operations: execute multi-channel campaigns, build automations and AI/LLM-driven workflows (lead scoring, personalization), maintain data hygiene and attribution, ensure compliance (GDPR/CCPA), enforce QA, and produce SOPs and playbooks to scale marketing systems and integrations.

Lead continuous optimization and experimentation for webflow.com, building and shipping site experiences in Webflow, driving A/B testing, technical SEO/AEO, personalization, instrumentation, and analytics to convert high-value accounts into pipeline. Partner with Demand Gen, RevOps, and product teams to wire site signals into cross-channel orchestration and apply AI-driven automation while maintaining statistical rigor and measurable attribution.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Lead day-to-day marketing for the PreK-12 sector, oversee proposals/RFP responses, develop sector content and messaging, supervise Pursuit Specialists, coordinate pursuit strategy, manage content libraries, and improve marketing processes and tools.

Lead strategy, planning, and execution for Connected TV, audio, OOH, and direct mail/gifting. Build programmatic audio and CTV programs, manage media/vendor relationships, design incrementality tests and measurement frameworks, partner with Creative and Analytics to align channels with pipeline goals, and scale offline, upper-funnel programs within an ABM and performance-marketing context.

Lead coordination of global marketing and communications for Chrysler, Jeep, Dodge and Ram. Align messaging across regions, manage global calendars, assets, agencies, budgets and event logistics. Draft and maintain communications, support localization and crisis response, track engagement metrics, and produce multimedia content and reports.

Lead Ford's Marketing Intelligence team to design measurement frameworks, executive dashboards, and analytics that connect marketing investments to brand health, customer behavior, and sales. Drive campaign lifecycle analytics, embed insights into planning and optimization, modernize tooling with AI and automation, and coach a high-performing team to influence senior leadership and improve marketing effectiveness.

As Director of Content Marketing, you'll create the content identity for Hello Innovation, managing strategic content, building media networks, and driving engagement across platforms.

Own Comfrt’s end-to-end customer lifecycle strategy across email, SMS, push, app, direct mail, loyalty, reviews, and other owned channels. Lead retention and loyalty initiatives to increase lifetime value, repeat purchases, engagement, and advocacy. Build segmentation, personalization, experimentation, measurement, and customer economics frameworks while partnering cross-functionally with Growth, Ecommerce, Data, Finance, Merchandising, Creative, CX, and Product. Lead the Retention & Loyalty team, budgets, agencies, and technology partners.

Leads integrated marketing operations during a maternity-leave coverage contract, coordinating brand, growth, creative, CRM, product, and retail initiatives. Maintains marketing calendars, runs go-to-market meetings, manages campaign and launch dependencies, leads high-priority projects, improves workflows, and provides executive visibility into progress, risks, and decisions. The role also documents processes and implements practical efficiency improvements.

The Director of Social Media Marketing will lead Starface's social strategy across platforms, manage content, and enhance brand engagement through insights and collaboration.

Lead Avantpage's integrated marketing function, developing go-to-market strategy, demand generation, product and brand marketing, and marketing operations. Drive pipeline and revenue growth, oversee analytics and CRM/automation, guide product launches and sales enablement, and manage a team of three while aligning cross-functionally with Sales, Client Services, Innovation, and Executive Leadership.

Lead creation and governance of Marchay's luxury travel editorial content. Rewrite and organize destination guides, itineraries, hotel and restaurant descriptions, and concierge resources. Build editorial standards, manage calendars, write newsletters and features, collaborate with advisors and engineers to integrate content into an AI platform, and support partnerships and social presence.

The Head of Paid Media will design and execute B2B paid media campaigns, manage budgets, optimize lead quality, and collaborate across teams to drive growth and brand awareness.

Senior leader responsible for marketing operations, analytics, digital experience, and marketing technology. Leads teams, establishes governance and measurement frameworks, drives agile marketing, optimizes conversion and customer journeys, owns martech (Salesforce/Pardot) and reporting, and partners cross-functionally to align marketing execution with business outcomes.

Lead and own the marketing operations tech stack architecture (Salesforce, Marketo, engagement tools). Build solutions end-to-end, troubleshoot routing and sync issues, run Marketo campaign operations, manage lead lifecycle and handoffs, document systems, partner with Sales/RevOps, and launch new tools and initiatives independently.

Lead B2B marketing for AI, data, cloud, and cybersecurity portfolios: define positioning, website and content strategy, thought leadership, branding, and GTM for new service lines while collaborating with engineering and execs to translate technical solutions into business value.

Lead the strategy and execution of OneSpan's product marketing for cybersecurity solutions, managing a team and collaborating across functions to drive go-to-market initiatives and market understanding.

Lead product marketing and go-to-market initiatives for cybersecurity offerings across India, the Middle East, and the U.S. Develop positioning, messaging, campaigns, product collateral, competitive research, and demand-generation content. Coordinate with product, sales, design, and external agencies, track marketing performance, and optimize strategy using data. The role requires cybersecurity expertise, hands-on graphic design capabilities, marketing automation experience, and strong cross-functional collaboration.

Develop the product marketing strategy and narrative for a digital platform serving investment bankers. Create positioning, persona-based messaging, executive decks, one-pagers, demos, internal communications, and video direction. Translate complex AI and workflow capabilities into compelling adoption materials, synthesize competitive insights, define launch and pilot strategies, and align Product, Design, Engineering, AI, and leadership around a consistent story.

Leads HeroDevs’ digital marketing strategy across paid media, website conversion, campaigns, content, and web execution. Owns paid marketing budgets, channel performance, pipeline impact, and conversion optimization. Manages a team of four and directs paid media and web development priorities while partnering with Product, Product Marketing, Content, Finance, Sales, and Revenue Operations. Oversees testing, digital quality, analytics, and executive reporting to improve demand creation, demand capture, and revenue outcomes.

Lead full-funnel growth marketing for ZyraTalk, owning acquisition, GTM launches, marketing operations, and customer retention. Execute paid search, SEO, landing page optimization, reporting, cross-sell campaigns, and onboarding cadences. Partner with Sales, BDRs, Product, and Marketing Ops to drive SALs, pipeline contribution, and reduce churn.