Top Senior Marketing Jobs in Detroit, MI

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Support Chevrolet Retail Group by helping develop and execute monthly retail go-to-market strategies across ICE and EV portfolios. Manage agency relationships, translate national strategy for field/dealers, use data to optimize campaigns, and collaborate cross-functionally on incentives, media, CRM, and dealer assets. Lead day-to-day execution, documentation of retail processes, and respond to ad-hoc field needs.

Leads product marketing strategy and execution for Chevrolet crossover vehicle programs, including customer targeting, positioning, pricing, content, forecasting, competitive analysis, and launch planning. Translates research, customer feedback, regulatory requirements, financial inputs, and business objectives into product recommendations. Partners with cross-functional teams across engineering, design, finance, manufacturing, sales, and brand marketing, while representing product strategy in leadership, media, dealer, and training settings.

Leads Comcast Business marketing strategy and execution to increase subscribers and revenue. Manages marketing talent, recruitment, retention, budgeting, performance evaluation, cross-functional collaboration, partnerships, stakeholder engagement, and analytical initiatives. Develops marketing plans, directs strategic projects, measures outcomes, and ensures initiatives align with organizational objectives. Requires independent judgment, punctual attendance, and flexibility to work nights, weekends, and variable schedules.

Lead enterprise-wide performance marketing strategy and operations across GM brands. Create standards, frameworks, and operating rhythms; translate business objectives into integrated full-funnel strategies; partner with cross-functional teams to activate, optimize, measure, and scale performance marketing; provide objective strategic counsel, coach teams, and drive global adoption of best practices.

Lead brand equity and creative performance measurement, implement KPI frameworks, run post-campaign analyses, and generate data-driven narratives. Partner with internal teams and agencies, guide channel and creative strategy, present findings to senior leadership, institutionalize analytics best practices, and manage ad-hoc opportunity analyses to optimize marketing ROI.

Lead Amazon performance marketing strategy and execution, manage Sponsored Ads and DSP, collaborate with agencies and cross-functional teams, optimize campaigns and budgets, analyze performance with AMC/analytics, and measure commercial impact to drive ROAS and customer acquisition.

Own product marketing as a senior individual contributor: define positioning and messaging for the AI platform, create sales enablement assets, run product launches end-to-end, build the PMM operating system, and translate customer and competitive insight into revenue-driving materials.

Lead product marketing for Coinbase Prime & Markets institutional products (spot, derivatives, margin, execution). Own positioning, GTM launches, enablement, client communications, and cross-functional alignment to drive institutional adoption across regulated regions.

Lead product marketing for Runpod's AI infrastructure platform: define positioning and messaging, run launches, own competitive intelligence and sales enablement, create technical long-form content, build AI-assisted content workflows, conduct customer research, and align GTM across product, marketing, and sales to drive awareness, adoption, and revenue.

Own and optimize the end-to-end marketing technology stack: roadmap, tool selection, implementations, integrations, documentation, governance, and performance metrics. Partner with IT, Sales Ops, Analytics, and Legal to ensure data flows, adoption, and ROI while supporting onboarding and ongoing optimization.

Own the voice agent go-to-market: define category narrative, drive developer adoption to enterprise deployment, lead product launches, craft positioning and battlecards, enable sales with collateral and proof points, collaborate on market and competitive intelligence, produce developer-facing content, and build repeatable AI-assisted PMM workflows.

Lead solutions marketing for voice AI use cases and verticals: craft narratives, decks, demos, battlecards, proof points, and web copy; enable sales and demand gen; measure pipeline impact and build AI-powered content production systems.

Develop and execute account-based marketing programs for strategic B2B accounts. Create personalized, multi-channel campaigns, partner with Sales to prioritize accounts and buying groups, generate and accelerate pipeline, analyze engagement and revenue results, and optimize through experimentation. Build scalable ABM playbooks and apply generative AI responsibly to research, personalization, campaign development, and analysis while validating outputs and protecting sensitive data.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Own integrated go-to-market strategy for Babylist Wishlist, including user research, market sizing, journey mapping, customer value proposition, editorial direction, and cross-channel campaign planning. Partner closely with Product, Brand, Creative, Growth, and Corporate Communications to execute plans, measure performance, remove blockers, and drive measurable Wishlist adoption and growth.

The Marketing Manager will strategize and execute regional marketing initiatives, manage events, and collaborate across teams to enhance brand visibility and customer engagement in the Americas.

The Director of Marketing Analytics will lead marketing analytics strategy, managing a team to optimize acquisition and retention through data-led insights and A/B testing.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Leads the marketing operations function, team, martech roadmap, lead management, CRM integrations, data architecture, campaign attribution, reporting infrastructure, and vendor governance. Partners with Revenue Operations, Analytics, IT, and Finance to maintain reliable GTM data flows, improve data quality, and support scalable revenue growth. Manages technical professionals and leads technology transformation and re-platforming initiatives.

The Senior Manager, Marketing Analytics will lead AI-driven marketing analytics, develop performance metrics, and collaborate across teams to enhance data-driven decision-making.

Lead enterprise B2B product marketing for Base financial markets: define GTM roadmap, positioning, segmentation, and launches for trading, lending, and tokenization; build repeatable case-study and sales-enablement assets; run cross-functional launches; drive competitive and market intelligence; define and optimize metrics; mentor junior PMMs.

Own end-to-end strategy, planning, execution, and reporting for Motive's flagship user conference and internal events. Lead agency and vendor partners, manage budgets, contracts, run-of-show, and onsite operations. Partner cross-functionally with marketing, sales, product, finance, legal, and people teams. Support executive prep, drive attendee experience improvements, and deliver post-event insights tied to pipeline and engagement.

Manage day-to-day lead routing, qualification, and CRM data quality in Microsoft Dynamics 365. Support campaign capture, attribution, tracking, reporting, and analysis. Collaborate with Marketing, Business Development, IT, and offshore teams to improve lead processes, implement CRM enhancements, and document operational procedures.

Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.