Top Senior Marketing Jobs in Detroit, MI

Leads integrated marketing, audience and donor growth, digital acquisition, paid media, brand positioning, campaigns, website conversion, marketing technology, analytics, and creative direction. Develops segmented donor journeys, manages agencies and budgets, strengthens nonprofit brand relevance, and oversees campaign performance. Partners cross-functionally with Development, Communications, Corporate Giving, and Technology while mentoring staff and building scalable marketing operations.

Leads customer growth marketing for a B2B SaaS product by driving feature adoption, customer expansion, trial conversion, and sales enablement. Responsibilities include launch communications, adoption programs, customer stories, account-based marketing, expansion deal support, usage reporting, customer research, and positioning insights. Partners closely with Product, Customer Success, Account Management, Sales, Demand Generation, and Operations teams while using AI tools and analytics to improve content, messaging, and growth programs.

Owns partner marketing programs for resellers and service providers, including joint go-to-market planning, co-branded demand generation, webinars, ABM, incentives, and partner-led events. Manages MDF budgets, pipeline goals, ROI tracking, partner enablement assets, and customer success stories. Builds partner relationships, advocates internally for partner needs, and collaborates with sales and marketing teams to drive partner-influenced revenue.

Develop and execute product marketing strategies for Nintex’s partner ecosystem. Create partner messaging, sales enablement, training, collateral, communications, portal experiences, competitive insights, and go-to-market plans. Collaborate with partner management, product, sales, and marketing teams; gather partner feedback; and track program performance to increase partner contribution to revenue.

Manage integrated B2B marketing campaigns, corporate events, tradeshows, partner marketing, social media, email, website, and advertising initiatives. Use Pardot and Salesforce to build campaigns, manage leads, analyze performance, track ROI, and maintain dashboards. Collaborate with sales, corporate marketing, technology partners, and internal stakeholders to support lead generation, revenue growth, brand awareness, and go-to-market programs.

Own and build targeted account-based demand generation for platform engineering and infrastructure buyers: design multi-touch ABM campaigns, manage paid channels and livestreams, align with sales/PMM/DevRel, and own pipeline reporting, budget allocation, and channel performance to drive qualified opportunities.

Owns marketing strategy, prioritization, and execution across multiple business units. Partners with business, Sales, and Product leaders; manages marketing roadmaps, resources, agencies, budgets, and performance KPIs. Leads and develops two marketing professionals while coordinating shared specialists across demand generation, content, digital, product marketing, operations, creative, and events. Uses performance data to optimize marketing investment, improve processes, and drive pipeline, acquisition, engagement, retention, and revenue outcomes.

Analyze marketing campaigns, funnel performance, and channel data to produce dashboards, reports, experiments, and actionable recommendations. Maintain KPI definitions, ensure data quality, evaluate campaigns and A/B tests, and present performance insights to marketing leadership and cross-functional teams. The role also involves extracting data from CRM, advertising, web analytics, and social platforms while supporting ad hoc analysis.

Own strategy, optimization, compliance, reporting, and partner management for lead-generation and pay-per-call affiliate programs. Manage publisher relationships, payouts, tracking, lead validation, fraud prevention, and performance against CPL, CPA, and downstream sales goals. Partner with client CRM, call-center, and sales teams to improve lead quality. Train and mentor strategists and specialists, build playbooks, and support affiliate recruitment and program growth. The role is fully remote with up to 30% travel.

Leads paid search strategy, execution, optimization, testing, reporting, and budget efficiency across Google Ads, Microsoft Ads, SA360, and related platforms. Manages internal specialists and agency partners, oversees campaign measurement and attribution, analyzes performance, supports forecasting, and collaborates with Analytics, Finance, Enrollment, and Marketing teams to improve applications, enrollment, and product adoption.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own Step’s marketing technology ecosystem, including CDP, mobile measurement, lifecycle messaging, attribution, analytics, vendor integrations, and data pipelines. Build marketing data models, dashboards, audience tools, and campaign automations while managing platforms such as Segment, AppsFlyer, Braze, and Funnel. Lead technical implementation of paid-channel integrations, rewards programs, and CRM campaigns, partnering across Marketing, Product, Engineering, and Data. This hands-on role may eventually build and lead a marketing technology team.

Owns Mosai’s content strategy, editorial roadmap, thought leadership, social presence, and video production across the buyer journey. Develops written and multimedia content, partners with marketing, product, sales, customer success, and executives, manages freelancers and agencies, applies SEO and AI-assisted optimization, and measures content impact on audience growth, demand, pipeline, and revenue. The role requires strong editorial judgment, healthcare or complex-industry communications experience, and occasional travel.

Owns growth marketing across existing customers and strategic partners. Develops customer segmentation, cross-sell and upsell campaigns, expansion playbooks, EHR co-marketing programs, partner lead generation, and pipeline attribution. Collaborates with Sales, Account Management, Customer Success, Product Marketing, Content, and Revenue Marketing teams. Uses CRM, marketing automation, campaign, and product data to optimize conversion, measure expansion revenue, increase multi-product adoption, and generate qualified customer and partner opportunities.

Manage and optimize full-funnel paid marketing campaigns across Meta, Google, LinkedIn, TikTok, and emerging AI advertising channels. Own campaign structure, targeting, budgets, bidding, retargeting, creative testing, catalogs, feeds, tracking, attribution, and performance reporting. Analyze ROAS, CPA, CTR, CPC, CVR, booking costs, and booking value to guide business decisions. Partner cross-functionally with creative, product, analytics, and engineering teams while using AI tools to accelerate campaign research, reporting, creative iteration, and workflow automation.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Manages marketing technology operations by translating business needs into technical requirements, coordinating cross-functional delivery, improving marketing automation and data workflows, monitoring platform reliability and data quality, building performance reporting and AI-powered solutions, and embedding privacy, security, accessibility, consent, and governance controls.

Own B2B demand generation and paid advertising for a technical buyer audience. Develop and optimize campaigns, account-based marketing, landing pages, nurture programs, conversion paths, and reporting across LinkedIn and new channels. Build demand from scratch, generate qualified pipeline, collaborate with sales and GTM engineering, use AI and automation extensively, and support events and broader marketing initiatives.

Own technical product marketing for Sourcegraph’s developer infrastructure products. Develop positioning and messaging, lead product launches, create sales enablement assets, support enterprise sales motions, and partner with Demand Generation, Field Marketing, and DevRel on integrated campaigns. Translate technical capabilities and customer feedback into compelling narratives, drive pipeline and deal velocity, measure revenue impact, and shape go-to-market strategy for AI-enabled developer tools.

Leads partner marketing and go-to-market strategies for commercial devices, Windows, and AI-powered solutions. Develops launch plans, demand-generation campaigns, sales plays, partner readiness initiatives, and co-sell opportunities. Builds relationships across partners, sales, marketing, product, finance, and customers; measures campaign and investment results to optimize growth and scale successful approaches.

Leads product marketing strategy for a B2B SaaS portfolio, including positioning, messaging, content strategy, competitive analysis, go-to-market planning, product launches, demand generation, and sales enablement. Manages and mentors a product marketing team, partners with product, sales, customer success, and executives, and develops customer-focused content, thought leadership, case studies, and competitive materials to drive adoption, retention, revenue, and profitability.

Owns a portfolio of 4–6 consumer goods accounts, leading data-backed growth strategy across DTC, Amazon, retail, paid media, SEO, content, influencer, and creative channels. The role manages senior client relationships, QBRs, retention, renewals, account expansion, and MRR growth while coordinating cross-functional teams. Responsibilities also include diagnosing growth constraints, challenging client assumptions, using proprietary analytics tools, coaching analysts and specialists, and managing 1–2 direct reports.

Leads a paid advertising pod of at least three team members, overseeing coaching, development, workload, quality, and retention. Manages enterprise client accounts, develops paid search and social strategies, maintains testing roadmaps, monitors performance and budgets, and identifies growth opportunities. Serves as a senior client and account leader, escalates risks, ensures timely delivery, presents insights, and uses AI tools to improve marketing workflows and campaign performance.

Develop and execute partner marketing strategies across North America and EMEA to generate qualified referrals and partner-sourced pipeline. Lead joint campaigns, co-selling motions, events, webinars, account-based marketing, partner programs, and co-branded content. Manage budgets, stakeholder relationships, campaign tracking, attribution, and performance optimization while collaborating with Partnerships, Sales, Demand Generation, Product Marketing, Marketing Operations, and Revenue Operations.

Own the enterprise product marketing narrative, messaging, content, sales enablement, and go-to-market materials. Research enterprise buying committees, develop segment-specific positioning, support ABM campaigns, create case studies and sales assets, produce ROI and TCO content, and train sales teams. Partner closely with Sales, Solutions Engineering, Customer Success, Marketing, Analyst Relations, and other cross-functional teams to align messaging and support complex enterprise deals.