Top Senior Marketing Jobs in Buffalo, NY

Lead lifecycle marketing to move users from interest through activation, conversion, adoption, expansion, and retention. Design segmented, data-driven email and automation programs for PLG, mid-market, and enterprise motions. Partner cross-functionally to build scalable nurture, onboarding, and usage-based campaigns, measure lifecycle metrics, run experiments, and optimize funnel conversion and revenue outcomes.

Lead global partner marketing strategy to drive partner-influenced pipeline and revenue. Build enablement, joint demand-gen, field marketing, turnkey campaign kits, and marketplace optimization. Manage budgets, MDF, partner segmentation, and an EMEA Partner Marketing Manager while collaborating with Channel Sales and Partner Enablement.

Lead and execute full-funnel marketing to build brand and qualified pipeline. Own positioning, product marketing, content, demand generation (including outbound/ABM), events, analyst relations, executive brand, vendor management, and ROI-driven budget decisions while producing hands-on deliverables.

Lead paid media strategy and execution for university partners, manage campaign pacing and budgets, analyze performance, onboard new programs, set KPIs, optimize campaigns, collaborate cross-functionally, and develop SOPs to scale paid media operations.

Lead creation and execution of creative, account-specific ABM for large consumer apps: map and prioritize target accounts, build 1:1 and 1:few campaigns, partner closely with Sales, develop AI-native GTM workflows, own account journey metrics, and scale repeatable playbooks that generate high-quality conversations and pipeline.

Lead and execute content-first, multi-channel brand campaigns; manage creator and influencer strategies; write creative briefs and positioning; integrate generative AI into creative workflows; manage agencies and cross-functional partners; own campaign lifecycle from ideation through optimization to grow brand awareness and deepen connections with young investors and parents.

Lead marketing operations and systems (Marketo, Customer.io, Salesforce); design lifecycle, lead scoring, and journey frameworks; implement AI-driven automation; build reporting linking marketing to pipeline and revenue; partner with Sales, RevOps, and Data; and hire and run a high-performing Marketing Operations team.

Own and operate the marketing technology stack, including WordPress, Pardot, SEO, CRO, email, paid media, and analytics. Manage website operations, technical SEO, A/B and multivariate testing, automated email nurture programs, and Salesforce reporting to drive lead generation and pipeline. Collaborate with design, content, and sales; optimize conversion paths and paid campaigns; ensure accessibility, deliverability, and attribution reporting.

The role involves leading product marketing, developing messaging, driving customer adoption, managing competitive intelligence, and building the marketing team at ABC Fitness.

Lead and execute full-funnel B2B marketing: demand generation, lifecycle programs, lead generation, sales enablement, messaging/positioning, market monitoring, thought leadership, cross-functional GTM alignment, and marketing performance reporting and optimization.

Lead integrated, account-based marketing programs for TeamSnap for Brands, managing field events, executive programs, email, webinars, and PR. Partner with Sales, RevOps, Product Marketing, and agencies to drive pipeline, manage CRM/audience flows in Salesforce/HubSpot, and measure campaign performance.

Short-term (2-3 month) remote role supporting transactional cloud email and marketing automation workflows. Build SQL-driven automations, design complex journeys, configure API-triggered campaigns, create data extensions for segmentation/personalization, perform end-to-end email QA (mobile/dark mode), proofread copy, and manage timelines while collaborating with cross-functional stakeholders.

Lead nonprofit-focused content strategy and editorial POV across GoFundMe Pro, own the content calendar, write and edit flagship pieces, build and mentor a team, create editorial processes, and use performance data, SEO, distribution, and AI to optimize content that drives brand authority and pipeline.

Lead Customer Marketing Manager builds and runs customer communications, account manager enablement, and review generation programs. Acts as the bridge between Product Marketing and Customer Experience to translate product messaging, create collateral and templates, manage release communications, and measure review performance to drive retention, upsells, and consistent customer messaging.

Lead marketing strategy, brand, product marketing, and demand generation for B2B industrial equipment. Plan trade shows, digital marketing, content, and dealer support; align campaigns with sales and engineering, build marketing infrastructure, track performance, manage budgets, vendors, and a growing marketing team to drive revenue and service-focused engagement.

Own a portfolio of client accounts for Meta lead-generation campaigns, run bi-weekly client calls and reports, write ad copy and VSL scripts, manage budgets/targeting/optimization, set up tracking and integrations (Calendly, Zapier), troubleshoot performance and technical issues, and collaborate with video editors to drive appointment bookings and client retention.

Own a portfolio of financial-advisor client accounts: run bi-weekly calls, deliver performance reports, build and optimize Meta lead-gen campaigns, write ad copy and VSL scripts, manage tracking/pixels and integrations (Calendly, Zapier), troubleshoot performance and tech issues, and drive client retention and renewals.

Own multiple client accounts end-to-end: run bi-weekly calls and reports, build and optimize Meta lead-generation campaigns to hit cost-per-appointment targets, write ad copy and VSL scripts, coordinate creative production, set up tracking/pixels and Calendly/Zapier automations, troubleshoot technical issues, and drive client retention and renewals.

Owns a portfolio of financial-services client accounts, running bi-weekly calls, producing performance reports, building and optimizing Meta lead-generation campaigns, writing ad copy and video scripts, setting up tracking and integrations (Calendly/Zapier), and troubleshooting campaigns to meet cost-per-appointment and retention targets.

Owns a portfolio of advisory client accounts end-to-end: runs bi-weekly calls and reports, builds and optimizes Meta lead-generation campaigns, writes ad copy and video sales letter scripts, configures tracking (pixels, conversion events) and integrations (Calendly, Zapier), troubleshoots performance and technical issues, and drives client retention and results.

Own a portfolio of client accounts for Meta lead-generation campaigns: run bi-weekly calls, build and optimize ads, write copy and VSL scripts, set up tracking and automations, and drive client retention and performance metrics.

Manage a portfolio of RIA client accounts end-to-end: run bi-weekly calls, build and optimize Meta lead-generation campaigns, write ad copy and VSL scripts, set up tracking and automations (Calendly, Zapier), monitor performance to meet cost-per-appointment targets, and drive client retention.

Own a portfolio of client accounts for Meta lead-generation campaigns: run bi-weekly calls, produce performance reports, write ad copy and VSL scripts, build and optimize Meta campaigns, manage tracking and integrations (Calendly, Zapier), troubleshoot campaigns, and drive client retention and results.

Own a portfolio of client accounts for Meta lead-generation campaigns: run bi-weekly calls, produce performance reports, build and optimize ads, write ad copy and VSL scripts, manage tracking/pixels and integrations, and be primary client contact responsible for retention and results.

Own a portfolio of client accounts for Meta paid campaigns, run bi-weekly calls and reports, write ad copy and VSL scripts, configure tracking and automations, optimize performance to hit cost-per-appointment targets, and drive client retention.