Top Senior Marketing Jobs in Boise, ID

Lead marketing strategy and execution across product portfolios: translate objectives into campaigns, manage multi-channel workflows (social, web, chat, content, video), track performance and budgets, collaborate with Brand/PR and community teams, and support business development using data-driven insights and AI to scale adoption.

The Technical Product Marketing Director will create compelling product narratives, manage customer-facing content, lead sales enablement, coordinate product launches, and engage technical audiences, ensuring messaging aligns with company value propositions.

The Senior Product Marketing Manager will lead Apptega's market positioning, content strategy, and demand generation, focusing on the cybersecurity and GRC sectors.

Lead product marketing for ServiceTrade's field service management products: define messaging, run go-to-market and feature launches (including AI), enable Sales, maintain competitive intelligence, synthesize customer insights, and drive product adoption and expansion.

The Lifecycle Marketing Manager will oversee consumer retention and engagement programs, focusing on enhancing the customer lifecycle through strategic marketing initiatives and collaboration with Product and Engineering teams.

Lead end-to-end execution of GoFundMe's flagship customer conference and support field and brand events. Manage logistics, vendors, budgets, run-of-show, on-site leadership, and cross-functional stakeholder alignment. Track KPIs and compile post-event recaps, build scalable processes, negotiate contracts, and mentor junior team members to improve event operations and program scalability.

Lead product marketing for Abnormal AI's email security offerings: craft messaging and positioning, run internal and external launches, produce collateral and content, enable sales and partners, conduct customer research, and serve as an external-facing subject matter expert to drive demand and revenue.

Lead product marketing for Health Plan and Public Sector pursuits: develop data-driven positioning, tailor narratives and sales assets for virtual care offerings, run pursuit marketing plans, mobilize cross-functional teams, support account-based strategies, and create repeatable pursuit processes to increase win rates and accelerate pipeline.

Lead and execute inbound paid programs with primary focus on Google and Microsoft Ads. Drive Sales-accepted demos and opportunities, optimize account structure, bids, creatives, LinkedIn and landing pages, own CRO testing, ensure accurate tracking and attribution (GA4, GTM, CRM), deliver bi-weekly performance reporting, and partner with Demand Gen and RevOps to scale high-intent channels.

As a Growth Marketing Specialist at Nexo, you'll drive market strategies in Brazil, optimize customer experiences, and shape brand messaging. You'll leverage data for insights, manage stakeholders, and adopt a hands-on approach to acquire high-net-worth individuals, all while enhancing brand reputation.

Lead post-sale product marketing for the install base: identify underused features, create adoption campaigns and in-app/email content, enable Customer Success with playbooks, track adoption metrics, map onboarding journeys, surface expansion signals, and support product launch communications to drive adoption, retention, and expansion.

Lead Vend's marketing to scale brand and demand generation across content, digital campaigns, events, ABM, and sales enablement. Own website, SEO, paid media, analytics, and agency partnerships. Plan events, support Sales with targeted campaigns, and apply AI/automation to improve efficiency and measurable growth.

Lead GTM planning and release processes, develop positioning and sales enablement for the Team enterprise plan, run customer and market research, and collaborate cross-functionally to drive product launches and roadmap advocacy.

Own product marketing for a construction-focused SaaS: shape positioning and messaging with product, lead end-to-end launches, drive adoption and in-app lifecycle campaigns, enable sales with battle cards and training, and run competitive analysis and pricing/packaging strategy.

Fractional marketing leader responsible for owning enterprise pipeline and demand-generation for high-ACV accounts. Lead and manage the internal marketing team, execute multi-channel ABM campaigns, align closely with sales, and report clear pipeline and ROI metrics to executive leadership.

Lead omnichannel demand generation to produce large volumes of first-party intent from SDR Leaders, RevOps, and Demand Gen. Use AI-first tools and programmatic channels (content, ads, events, SEO) to drive scored signals, measure incrementality, pilot the product, and collaborate with sales. Accept co-founder equity-first compensation; West Coast proximity preferred.

Lead development and orchestration of integrated 360 brand campaigns across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty. Serve as cross-functional hub with agencies and channel owners, set objectives and KPIs, monitor performance, optimize plans, manage budgets, and improve integrated planning processes to drive brand and business outcomes.

Lead brand identity, content strategy, influencer and social programs to drive organic audience growth and consistent brand voice. Build editorial roadmaps, measure content and influencer KPIs, manage agencies/contractors, and align brand efforts with demand generation, product marketing, and PR.

Lead end-to-end performance marketing on Meta for a new service line: strategy, campaign execution, optimization, reporting, and A/B/multivariate testing. Coordinate attribution, funnel and landing page optimization, vendor relationships, and apply analytics to scale efficient customer acquisition while leveraging AI/automation to streamline reporting and QA.

Lead creative strategy and scaled production for paid performance campaigns across Meta, TikTok, YouTube and mobile ad networks. Develop concept-driven, high-volume creative pipelines using traditional and AI-generated production, own performance analytics and testing frameworks, manage agencies and cross-functional teams, and establish QC processes to iterate on creatives that lower CPIs and drive user acquisition and engagement.

Design and run inbound funnel and campaign systems, owning campaign intake, production, AI-powered workflows, data hygiene, lifecycle management, and ROI attribution across Marketo, Salesforce, and enrichment tools.

Lead end-to-end B2B integrated marketing to drive pipeline and revenue. Build and execute multi-channel demand generation (paid, email, social, webinars, events), optimize digital campaigns and website, create content for broker/HR education, align with sales/rev ops, and scale marketing automation and AI-driven processes.

Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, translating data into full-funnel insights, coordinating cross-channel teams (paid, SEO, content, email, creative), and driving retention and revenue growth. Lead client calls, support quarterly strategy and renewals, employ AI and Power Digital tools (nova, Iris, Power Circuit), and ensure performance narratives guide client decisions while maintaining high retention and service expansion.

Support enterprise GTM by creating and customizing sales narratives, decks, ROI frameworks, and customer stories. Partner with AEs, Solutions Engineers, and Customer Success to produce deal-specific content that advances complex, multi-stakeholder opportunities. Build reusable content libraries, participate in deal reviews and account plans, translate technical proofs into CFO-facing business cases, and support expansion into new industries and lines of business.

Own and evolve Cresta.com as a growth engine: define website strategy and roadmap, run CRO and A/B testing programs, manage Webflow CMS operations, oversee localization, partner with agencies and stakeholders, and build analytics and experimentation pipelines to drive MQLs and revenue.