At Outreach, product marketing doesn't just support the business, it shapes how thousands of revenue teams experience the platform every day. You'll join a tight-knit team that works at the center of Product, Marketing, Sales, and Customer Experience, tackling problems with a direct line to customer outcomes and company growth.
We're curious, collaborative, and a little obsessed with making things better. We push each other to do our best work, enjoy doing it and we genuinely have each other's backs.
Outreach is looking for a Senior Product Marketing Manager to own the post-sale product marketing motion for our install base customers. You'll be the connective tissue between Product, Customer Success, Professional Services, and Customer Marketing translating product capabilities into customer value and measurable growth. Success is measured by customer impact and product awareness.
Your Daily Adventures Will Include
Own the install base marketing strategy: identify underused features and usage gaps, prioritize which capabilities matter most to each customer segment, and develop messaging and campaigns that drive customer engagement and product adoption.
Create adoption-focused content including in-app messages and email campaigns that drive customer engagement and value realization
Develop internal enablement resources including playbooks and battlecards that equip internal customer success teams for proactive, value focused customer conversations
Gain and develop a deep understanding of new and upcoming product capabilities and assist in the development of customer-facing product communications
Define and track adoption metrics (feature activation rates, usage, time-to-adoption) in collaboration with data and analytics; use insights to evaluate program performance and identify areas for optimization.
Map the customer onboarding journey and develop content for admins, reps, managers, and GTM leaders coordinating with Customer Success (customer success, professional services) and Enablement to keep materials current.
Identify expansion signals and partner with Growth Marketing to run campaigns that reduce churn and support renewals, informed by ongoing customer research (interviews, surveys, usage data).
Partner with Customer Advocacy to identify customers well-positioned to serve as references
Support monthly product launch motion with content creation and customer campaigns that drive adoption
Work with the greater product marketing team on important team projects and events as assigned.
Our vision of you
5-7 years of experience in product marketing, customer marketing, or a related role in B2B SaaS.
Ability to translate product capabilities into customer-facing value narratives.
Experience using AI tools to accelerate content creation, streamline workflows, and output
Comfort with product usage data to identify adoption patterns, ask the right questions of analytics teams, and connect data to a story.
Strong written communication, content development, and presentation skills.
Proven ability to manage multiple cross-functional programs simultaneously.
Bachelor's degree or equivalent practical experience.
Preferred Qualifications
Experience working post-sale and partnering with Customer Teams (customer success, professional services, etc.).
Familiarity with the sales engagement or revenue intelligence category; experience with Outreach or similar platforms (Salesloft, Gong, HubSpot) is a plus.
Exposure to product-led growth (PLG) motion or in-app messaging programs (e.g., Pendo, Amplitude, etc.).
Ability to work with quantitative and qualitative data to inform positioning and prioritization decisions.
How We Measure Success in This Role
Feature adoption rate and usage depth across the install base.
Time-to-value for newly onboarded customers.
CS and Account Management enablement coverage.
Contribution to expansion pipeline and renewal outcomes.
Skills Required
- 5-7 years of experience in product marketing, customer marketing, or a related role in B2B SaaS.
- Ability to translate product capabilities into customer-facing value narratives.
- Experience using AI tools to accelerate content creation and streamline workflows.
- Comfort with product usage data to identify adoption patterns and work with analytics teams.
- Strong written communication, content development, and presentation skills.
- Proven ability to manage multiple cross-functional programs simultaneously.
- Bachelor's degree or equivalent practical experience.
- Experience working post-sale and partnering with Customer Success and Professional Services.
- Familiarity with sales engagement or revenue intelligence platforms (Outreach, Salesloft, Gong, HubSpot).
- Exposure to product-led growth (PLG) motions or in-app messaging programs (e.g., Pendo, Amplitude).
- Ability to work with quantitative and qualitative data to inform positioning and prioritization decisions.
Outreach Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Outreach and has not been reviewed or approved by Outreach.
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Parental & Family Support — Parental leave is described as unusually generous, including extended leave and distinctive transition support such as a paid night nurse option and food delivery. Family-oriented benefits are repeatedly positioned as a standout part of the overall package.
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Healthcare Strength — Medical, dental, and vision coverage is described as comprehensive, with the employer covering a majority of premiums in many cases. Mental health support and an EAP for confidential counseling are also included as part of the health offering.
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Equity Value & Accessibility — Equity (stock options/RSUs) is commonly included as part of total compensation and is framed as a meaningful component of rewards. For some roles, equity is viewed as a notable source of upside that complements cash compensation.
Outreach Insights
What We Do
Outreach is the number one sales engagement platform. Using advanced machine learning and AI to automate and prioritize customer touchpoints, Outreach dramatically increases sales reps' effectiveness and ability to drive smarter, more insightful engagement with their customers. We're on a mission to make every customer-facing rep wildly productive.
Why Work With Us
We balance explosive growth with unwavering values. We believe in agility, but we don't compromise on high standards or delivering the best quality. Everyone truly wants to do the right thing. At Outreach, you are not only permitted to own your business, but expected to. If you're excited by ownership, you'll fit right in. You will never be bored.
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