Top Senior Marketing Jobs in Boise, ID

Lead and execute Legalist's end-to-end marketing function: define integrated strategy, own brand and communications, manage content and website, support business development with pitch materials, measure KPIs, and partner with leadership and external vendors to elevate visibility and growth.

Lead and scale ABM strategy and execution across B2B clients, architecting playbooks, intent and account scoring, multi-channel orchestration, and measurement. Manage platform implementations (6Sense/Demandbase), integrate with Martech, collaborate cross-functionally, present to clients, and mentor team members to drive pipeline and revenue.

Own product marketing for Boulevards enterprise, multi-location segment: define ICP and positioning, build upmarket narrative and sales enablement, support strategic deals, and influence product strategy through structured buyer insights to drive win rates and platform adoption.

Lead and execute data-driven demand generation campaigns for U.S. Public Sector and UK Government/Healthcare. Manage paid media (LinkedIn, Google Ads), HubSpot nurture programs and landing pages, WordPress site/SEO, analytics, partner co-marketing, and ABM initiatives. Collaborate with Sales, Product Marketing, and regional teams to drive pipeline, optimize funnels, and report on performance while testing new channels to improve conversion and revenue contribution.

Lead solutions marketing for financial-crime risk management SaaS: craft messaging and positioning, build solution-to-market plans, create sales collateral and thought leadership, run multi-touch campaigns, set KPIs and track performance, collaborate with product, sales, and analysts to drive adoption and pipeline.

As the Director of Product Marketing, you will define messaging, positioning, and sales enablement for Cogent's AI-driven cybersecurity solutions, targeting and engaging enterprise buyers effectively.

Lead client relationships, oversee delivery teams, manage project lifecycles, and drive digital marketing strategy (SEO, PPC, social, email). Mentor account managers, ensure on-time/on-budget delivery, report performance, and identify growth and optimization opportunities.

Lead retention strategy and execution for a portfolio of eCommerce/DTC brands, creating high-converting email and SMS campaigns, building lifecycle automations, analyzing performance metrics, advising clients, and collaborating with design and account teams to improve CLV and repeat purchase rates.

The Vice President, Growth and Marketing leads and optimizes the marketing organization, focusing on customer acquisition, retention, and performance metrics. They collaborate across teams to align marketing with business goals, drive experimentation, and manage financial models for growth performance.

The Marketing Director will lead viral marketing campaigns across web, social media, and news outlets, enhancing QED's online presence.

The Senior Business Systems Analyst - Marketing Technology bridges business processes with technical execution, translating business requirements into functional specifications while collaborating with product management and engineering teams.

Own strategy and performance of the B2B SaaS website: define persona-driven journeys, set standards and roadmaps, direct dev and design execution, run A/B and multivariate testing, optimize SEO/AEO/GEO and structured data, measure and report KPIs, and align web experience with product, marketing, demand gen and sales to drive pipeline and revenue.

The Senior GEO & Content Strategist will manage and execute SEO initiatives across client portfolios, produce AI-driven content, build pages in CMS, and drive operational excellence while collaborating with various teams in a fast-paced environment.

Own and execute end-to-end demand generation and ABM programs to drive qualified pipeline and revenue for healthcare procurement and payment solutions. Build multi-channel campaigns, manage marketing automation and Salesforce integration, own lead scoring/attribution and funnel analytics, and align closely with Sales, Product, and Customer Success to accelerate opportunities and improve conversion.

Drive product go-to-market strategies for Wiz's cloud security offerings, creating messaging, launching features, and enabling sales teams.

Lead go-to-market for Actian's vector, embedded edge, and multi-model databases across net-new acquisition and cross-sell. Own positioning, monthly launches, field enablement, MOFU/BOFU content, and global event/analyst/PR enablement. Coordinate across product, web, design, sales enablement and demand generation to drive pipeline and expansion.

The SEM Senior Account Manager will develop and execute SEM strategies, manage PPC campaigns, analyze performance data, and lead a team.

Lead a portfolio of 4-6 fashion/apparel accounts, diagnose growth constraints, build and execute cross-channel marketing roadmaps, drive retention and expansion, manage client relationships, coordinate paid/social/SEO/influencer/email/creative teams, use proprietary tools (nova, Iris, Pulse, Power Circuit), and coach analysts.

Serve as day-to-day strategic lead for 4–6 fashion/DTC accounts: translate performance data into client narratives, coordinate paid social, influencer, creative, SEO and lifecycle teams, track creative and cohort behavior, support retention and seasonal campaign planning, use Nova and Iris and AI tools to surface insights and drive revenue growth and client retention.

Lead global brand planning and North America execution for thatgamecompany, designing narrative-driven campaigns, managing budgets and KPIs, fostering community-first strategies, partnering with creators and creative teams, driving licensing opportunities, and running agile experiments while overseeing project management and cross-functional workflows.

Lead sales enablement strategy and execution for product marketing: create messaging, sales content, partner kits, and global training; align enablement with revenue goals; measure adoption and improve assets for sales, partners, and customer-facing teams.

Lead product marketing strategy to define ICPs, positioning, messaging, value frameworks, competitive narrative, and lifecycle storytelling. Partner cross-functionally to inform roadmap, pricing, packaging, launches, and value realization across Product, Sales, Marketing, and Customer Success.

Lead creation of high-performing marketing creative across paid social, landing pages, email, lifecycle campaigns, and product storytelling. Rapidly generate, test, iterate, and scale visual concepts and motion/video assets (including AI-generated video). Maintain and evolve brand systems and Figma libraries, collaborate with growth and product marketing, and evaluate emerging AI creative tools to improve performance and creative velocity.

Lead Sequencing’s brand and product marketing: define positioning, messaging, and go-to-market for whole genome and health insight products. Translate complex genomics into clear, trust-building narratives; run launches across web, email, social, and partners; align brand with growth and product teams; enable sales and support with collateral; use customer research and data to refine messaging and measure brand/product health.

Lead and evolve Chess.com’s creative vision and visual identity across marketing, product, and brand. Design and art direct major campaigns, launches, and performance marketing; mentor and grow the creative team; partner with Product, Marketing, Partnerships, and Content to translate strategy into compelling multi-channel creative; advance brand guidelines and design systems; manage creative resourcing and asset pipelines to deliver work that builds brand equity and drives measurable business growth.