Jobs-to-be-done is a theory that examines how and why people make purchasing decisions. Our expert explains why the theory should be applied to B2B and how to do it.
While data plays an increasing role in digital marketing, originality is what makes a campaign memorable. Here’s why creativity still matters in marketing and how to do it.
Most people ignore welcome emails even when they’re interested in the product. Here’s how to stand out in a sea of marketing emails and convert new customers.
