Sales Articles

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Brian Nordli Brian Nordli
Updated on March 25, 2025

Don’t Drop the Ball on Post-Sale Check-Ins

Here’s how to stay in touch after the ink dries.

Don’t Drop the Ball on Post-Sale Check-Ins
Mae Rice Mae Rice
Updated on March 25, 2025

How to Close a Sale, According to 3 Experts

You have to start laying the groundwork before the first cold call.

How to Close a Sale, According to 3 Experts
Brian Nordli Brian Nordli
Updated on March 25, 2025

Clubhouse Is the Next Frontier of Social Selling

Here’s how to make the deals happen.

Clubhouse Is the Next Frontier of Social Selling
Brian Nordli Brian Nordli
Updated on March 20, 2025

How LinkedIn Became Synonymous With Social Selling

A brief history of LinkedIn Sales Navigator.

How LinkedIn Became Synonymous With Social Selling
Brian Nordli Brian Nordli
Updated on March 20, 2025

Chorus.ai Analyzed 35M Sales Calls in 2020. Here’s What It Learned.

Sales cycles are longer and C-suite engagement is up in 2020, but sales teams are adapting.

Chorus.ai Analyzed 35M Sales Calls in 2020. Here’s What It Learned.
Brian Nordli Brian Nordli
Updated on March 20, 2025

How to Build an Ideal Customer Profile and Put It Into Action

A well-defined ICP aligns your product, sales and marketing.

How to Build an Ideal Customer Profile and Put It Into Action
Brian Nordli Brian Nordli
Updated on March 20, 2025

Sales Leaders Are Setting SDRs Up for Failure

They shouldn’t.

Sales Leaders Are Setting SDRs Up for Failure
Brian Nordli Brian Nordli
Updated on March 20, 2025

Lead Qualification Is a Waste of SDR Time

Here’s how to pivot to lead education.

Lead Qualification Is a Waste of SDR Time
Brian Nordli Brian Nordli
Updated on January 30, 2025

What Is Tech Sales? How to Get Into Tech Sales.

Tech sales refers to complex products like cloud services, hardware and software — with a focus on helping customers see the long-term value of a product. Here’s what skills are needed, the types of roles available and tips for getting started.

Image: Shutterstock / Built In
Brennan Nevada Johnson Brennan Nevada Johnson
Updated on January 28, 2025

How to Win Client Contract Renewals

It’s more effective and lucrative to keep current clients than to find new ones.

Image: Shutterstock / Built In

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