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Brooke Becher Brooke Becher
Updated on December 11, 2025

OpenAI’s Sora Could Make You a Filmmaker — or a Deepfaker

OpenAI’s viral social media app can conjure photorealistic clips from written prompts, sparking widespread concerns around deepfakes, copyright and truth in the age of generative AI.

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Bailey Reiners Bailey Reiners
Updated on December 04, 2025

Employer Branding and Social Media: 19 Examples From Companies That Get It Right

Get the break down of employer branding & social media with a few best practices followed by 19 examples of social media employer branding.

Ronn Torossian Ronn Torossian
Updated on December 03, 2025

Is Elon Musk’s $1 Trillion Tesla Payday Really Just a PR Win?

Tesla shareholders approved a massive pay package for the CEO, and the company's framing of the payday is a masterclass in communications.

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Brooke Becher Brooke Becher
Updated on November 06, 2025

Are OpenAI and Meta Coming for TikTok’s Crown?

OpenAI’s Sora and Meta’s Vibes have made AI-generated content more accessible than ever. Their success could forever change how we create, consume and connect online.

Image: Gorodenkoff / Shutterstock
Dario Betti Dario Betti
Updated on October 30, 2025

How Do People Actually Use ChatGPT?

A recent OpenAI report sheds light on ChatGPT usage. Our expert analyzes the report.

Image: Shutterstock / Built In
Matthew Urwin Matthew Urwin
Updated on October 28, 2025

A TikTok Deal Is Finally Underway. Here’s What You Need to Know.

Trump is touting a deal that will place TikTok’s U.S. operations under American ownership and control, but the details remain murky — and neither ByteDance nor the Chinese government have publicly approved (or even confirmed) it.

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Jenny Lyons-Cunha Jenny Lyons-Cunha
Updated on October 28, 2025

TikTok Has Dodged the U.S. Ban – For Now. But the Clock Is Ticking.

Marked as a national security threat, TikTok was banned by a Supreme Court ruling, shut down and relaunched all in the span of a week. Eight months later, an agreement to save the app finally appears to have taken shape.

Image: Algi Febri Sugita / Shutterstock
Ken Jon Miyachi Ken Jon Miyachi
Updated on October 20, 2025

Deepfakes Are About to Break the Social Contract

Increasingly sophisticated synthetic media threatens to destroy our shared social reality. Here’s how we can stop the rupture.

Image: Shutterstock / Built In
Jeff Rumage Jeff Rumage
Updated on October 08, 2025

Inside Oracle: The Tech Titan Taking Control of TikTok’s Algorithm

With massive AI infrastructure projects and a deal to control TikTok’s U.S. operations underway, Oracle is one of the most influential forces in American technology and policy.

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Abel Rodriguez Abel Rodriguez
Updated on October 01, 2025

What Is the Dead Internet Theory?

The Dead Internet theory suggests that much of the activity online is driven by bots instead of human beings. Initially dismissed as the stuff of science fiction, the idea is growing more believable amid the rise of generative AI.

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