Sales Articles

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Brian Nordli Brian Nordli
Updated on April 24, 2024

How to Earn Your Prospect’s Attention With Video

Make it personalized, keep it short — and don’t be afraid to have some fun.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Is Your Unique Selling Proposition Actually Unique?

Experts from marketing, sales and CX weigh in on how to craft the best USP.

Brian Nordli Brian Nordli
Updated on April 24, 2024

When Should You Buy More Tools for Your Sales Team?

Should you build out your sales process before buying new tools, or use tools to develop new processes? It depends.

Joe Procopio Joe Procopio
Updated on April 24, 2024

How Successful Startups Avoid Selling to People Who Aren’t Buying

They discover, develop, and mine their market to find customer gold.

Yale Reardon Yale Reardon
Updated on April 24, 2024

What’s the Key to Success in Sales? Your Mindset.

Sales is a tough job that involves hearing the word “no” a lot. Here’s how to handle it without losing your cool.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on April 24, 2024

How to Price Your Startup’s Subscription Product

The cost depends on what's being offered and how.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

How to Reduce Churn and Win Back Lost Customers: A Guide

It starts with one simple goal: Do right by your customer.

Brian Nordli Brian Nordli
Updated on April 24, 2024

How LinkedIn Became Synonymous With Social Selling

A brief history of LinkedIn Sales Navigator.

Brian Nordli Brian Nordli
Updated on April 24, 2024

Social Selling: Do’s and Don’ts From the Pros

We asked social selling leaders for do’s and don’ts.

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