Marketing Articles

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David McFarlane David McFarlane
Updated on March 15, 2023

Using Buyer-Intent AI for Sales Can Be a Superpower

With these strategies, you can apply artificial intelligence to your sales process and identify high-quality leads quickly and efficiently.

Sandy Carter Sandy Carter
Updated on March 15, 2023

I Left My Executive Job at AWS to Build an Equitable Web3 Future

As the Web3 experiment gains traction, diversity must be a priority instead of an afterthought.

Artem Oppermann Artem Oppermann
Updated on March 15, 2023

Predictive Behavior Modeling: How to Keep Your Customers With AI

You don’t need a crystal ball to tell the future. You can predict customers’ behavior using this deep learning technique.

Irina Sulejmanović Irina Sulejmanović
Updated on July 22, 2022

How to Develop a Retail Personalization Strategy

Your tailored approach should solve business needs, create customer loyalty and stay on target with your consumers’ demands. Do this well, and you’ll reap major dividends.

Chris Liquin & Aleyna Dogan Chris Liquin & Aleyna Dogan
Updated on July 20, 2022

A Tale of 2 Metaverses

Here’s why Web3 might look more like Web2.5 in the medium-term.

Mae Rice Mae Rice
Updated on July 08, 2021

Can AI Replace Writers?

Not exactly — but it can help a content strategy scale.

Hal Koss Hal Koss
Updated on March 12, 2020

Ads That Want You to Talk Back: Inside Pandora’s Voice-First Experiment

Interactive voice ads are the new thing on audio streaming platforms. Are listeners ready to talk back?

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