A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.
From automating ad campaigns to personalizing ads in real time, AI is changing what’s possible in advertising. Here’s what you need to know.
These are the key skills, role responsibilities and salary info needed to write a marketing manager job description.
Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.
Marketing operations is a broad term that describes the people, processes and technology that enable a marketing team to operate efficiently at scale.
A perfectly executed email newsletter might just be the way to keep your fans engaged with your brand.
What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?
As marketing evolves, so should the data your business is tracking. Follow these modern marketing metrics for business success.
Generating quality leads is no easy task, but it's vital for every business’s success. Here are the top lead generation tools our expert recommends.
