Plus a guide on how to create a brand positioning strategy.
This isn’t just “marketing” — it’s a complex, cross-departmental endeavor.
Marketers complain about (and make) “noise.” Luckily, silence isn’t the only alternative.
It’s still a specialist’s world, but that could be changing.
A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.
From automating ad campaigns to personalizing ads in real time, AI is changing what’s possible in advertising. Here’s what you need to know.
These are the key skills, role responsibilities and salary info needed to write a marketing manager job description.
Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.
Marketing operations is a broad term that describes the people, processes and technology that enable a marketing team to operate efficiently at scale.
