Database Marketing Articles

George Schildge

Updated on August 27, 2025

Automating marketing workflows with bottlenecks and unclear objectives is only going to produce more of the same. Here’s how to adopt an effective AI marketing strategy. 

Aarshiya Khandelwal

Updated on July 28, 2025

Generative AI has flipped business intelligence on its head — from static reporting to conversational discovery. Here’s a strategic guide to conversational databases.

Janey Zitomer

Updated on March 25, 2025

A person’s to-do list may not be the window to their soul, but it’s definitely a window into their job.

Pooja Trivedi

Updated on September 24, 2024

AI is everywhere in marketing today. Here’s how to adopt the right AI tools for digital marketing without losing its human touch.

Cristina Alaimo and Jannis Kallinikos

Updated on June 04, 2024

In this book excerpt, our experts distill some essential and recurrent characteristics of how we make and use data.

Young Entrepreneur Council

Updated on April 22, 2024

Members of Young Entrepreneur Council discuss how companies can make the best use of their customer relationship management tools.

JoAnne Gritter

Updated on March 28, 2024

As marketing evolves, so should the data your business is tracking. Follow these modern marketing metrics for business success.

Mae Rice

Updated on March 15, 2023

It’s all about tradeoffs.

Mark Sloan

Updated on March 15, 2023

To succeed, you must develop a true understanding of your users’ desires so you can engage and serve them best.

Joe Procopio

Updated on March 15, 2023

As the volume of available data grows more overwhelming, you need to reduce the noise at the source.