Inbound Marketing Articles

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Iman Bayatra Iman Bayatra
Updated on November 22, 2023

How to Create an Exceptional Customer Journey

As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?

How to Create an Exceptional Customer Journey
Joe Procopio Joe Procopio
Updated on May 03, 2023

How Startups Can Succeed at Marketing

First, develop a digital product marketing infrastructure.

How Startups Can Succeed at Marketing
Will Pearson Will Pearson
Updated on December 21, 2022

What Is Inbound Marketing?

Inbound marketing is a form of content marketing and refers to the process of creating content that attracts customers to your brand through different channels.

What Is Inbound Marketing?
Patrick Ward Patrick Ward
Updated on June 01, 2022

How Our 3-Person Marketing Team Grew Our Inbound Sales Pipeline From $0 to $18M in a Year

When crisis hit, we had to ruthlessly prioritize to survive. We focused on these three channels to transform our business.

How Our 3-Person Marketing Team Grew Our Inbound Sales Pipeline From $0 to $18M in a Year
Leia Ruseva Leia Ruseva
Updated on January 26, 2022

6 Tactics to Unlock Marketing Magic

An excellent go-to-market strategy will drive adoption, decrease user acquisition costs and even create word of mouth. 

6 Tactics to Unlock Marketing Magic
Amy Choi Amy Choi
Updated on October 06, 2021

Need Results and Need ’Em Fast? For D2C Sales, Influencer Marketing Is the Way to Go.

For time-sensitive marketing campaigns, choose influencers to get conversions quickly.

Need Results and Need ’Em Fast? For D2C Sales, Influencer Marketing Is the Way to Go.
Alexander Lewis Alexander Lewis
Updated on May 04, 2021

Why Business Acquisition Marketing Is a Powerful Tactic

Marketing isn’t limited to social media ads, SEO, and traditional media.

Why Business Acquisition Marketing Is a Powerful Tactic
Leia Ruseva Leia Ruseva
Updated on December 09, 2020

Why Authentic Marketing Will Replace Advertising

Authentic marketing helps you reach customers who increasingly care about a company’s mission and values.

Why Authentic Marketing Will Replace Advertising
Will Pearson Will Pearson
Updated on November 24, 2020

The Secret to Better Email Marketing

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

The Secret to Better Email Marketing