Inbound Marketing Articles

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Will Pearson Will Pearson
Updated on April 23, 2024

The Secret to Better Email Marketing

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

Leia Ruseva Leia Ruseva
Updated on April 23, 2024

6 Tactics to Unlock Marketing Magic

An excellent go-to-market strategy will drive adoption, decrease user acquisition costs and even create word of mouth. 

Amy Choi Amy Choi
Updated on April 23, 2024

Need Results and Need ’Em Fast? For D2C Sales, Influencer Marketing Is the Way to Go.

For time-sensitive marketing campaigns, choose influencers to get conversions quickly.

Will Pearson Will Pearson
Updated on April 23, 2024

What Is Inbound Marketing?

Inbound marketing is a form of content marketing and refers to the process of creating content that attracts customers to your brand through different channels.

mage: Shutterstock / Built In
Will Pearson Will Pearson
Updated on April 23, 2024

The Email Flows Every Brand Needs to Succeed

Email is a crucial tool for marketing to your consumers, but how do you make sure you’re getting the most out of it? Use these categories to refine your communication process.

Iman Bayatra Iman Bayatra
Updated on April 23, 2024

How to Create an Exceptional Customer Journey

As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?

Image: Shutterstock / Built In
Patrick Ward Patrick Ward
Updated on April 23, 2024

How Our 3-Person Marketing Team Grew Our Inbound Sales Pipeline From $0 to $18M in a Year

When crisis hit, we had to ruthlessly prioritize to survive. We focused on these three channels to transform our business.

Alexander Lewis Alexander Lewis
Updated on April 23, 2024

Why Business Acquisition Marketing Is a Powerful Tactic

Marketing isn’t limited to social media ads, SEO, and traditional media.

Leia Ruseva Leia Ruseva
Updated on April 23, 2024

Why Authentic Marketing Will Replace Advertising

Authentic marketing helps you reach customers who increasingly care about a company’s mission and values.