Marketing Strategy Articles

Sorted By: Most Recent
James De Roche James De Roche
Updated on June 20, 2024

How to Reposition Your Marketing Strategy for Customer Success

Customer retention and expansion starts with communicating value. Here’s how your marketing team can tell better stories and boost customer success. 

Image: Shutterstock / Built In
Erik Michal Erik Michal
Updated on June 20, 2024

How Automated Healthcare Marketing Can Encourage Healthy Behavior

A well-executed automated healthcare marketing campaign can lead to healthier outcomes for patients. Here’s how to do it.

Image: Shutterstock / Built In
Satya Ganni Satya Ganni
Updated on June 18, 2024

3 Ways Businesses Can Transition to a Product-Led Growth Model

Many businesses may want to shift to a product-led growth model but not know how. Our expert offers tips for making the change.

Image: Shutterstock / Built In
Julie Karbo Julie Karbo
Updated on June 13, 2024

3 Ways to Stand Out in a Crowded Tech Startup Market

With fewer journalists than there once were, our PR expert explores how to sell your own story in a meaningful way.

Image: Shutterstock / Built In
Joe Procopio Joe Procopio
Updated on June 03, 2024

How Startups Can Succeed at Marketing

First, develop a digital product marketing infrastructure.

Image: Shutterstock / Built In
Steve Krull Steve Krull
Updated on May 29, 2024

The Cookie Is Crumbling. Is Your Business Ready?

Google is phasing out third-party cookies this year. Here’s what you need to know.

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 27, 2024

How Good Product Strategy Makes Decisions Easier

Product development requires a team to make a host of decisions. Your strategy should make that decision-making process as easy as possible.

Joe Procopio Joe Procopio
Updated on April 27, 2024

How Startups Win Their Market With Positioning

You can’t get anywhere if you don’t know where you are.

Adam Thomas Adam Thomas
Updated on April 27, 2024

Great Product Managers Leverage Cognitive Bias

All humans are susceptible to cognitive biases. As a product manager, your job involves turning those weaknesses into strengths for the team.

Sheilah Mae Padalla Sheilah Mae Padalla
Updated on April 24, 2024

4 Things To Do When Leading a Remote Sales Team

Looking to master virtual selling? Our expert offers concrete ways to guide your team to success.

Image: Shutterstock / Built In