Marketing Strategy Articles

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Ted Moser Ted Moser
Updated on April 04, 2024

3 Steps to Create a Living Brand

What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?

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JoAnne Gritter JoAnne Gritter
Updated on March 28, 2024

6 Modern Marketing Metrics to Start Tracking

As marketing evolves, so should the data your business is tracking. Follow these modern marketing metrics for business success.

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Vlad Oleksiienko Vlad Oleksiienko
Updated on March 21, 2024

Top 5 B2B Lead Generation Tools to Know

Generating quality leads is no easy task, but it's vital for every business’s success. Here are the top lead generation tools our expert recommends.

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Victor Blasco Victor Blasco
Updated on February 21, 2024

How to Make Videos That Earn Customer Confidence

Ready to expand your marketing strategy to reach more customers? Our expert explores how to create high-quality video content, with real video examples.

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Svetlana Stotskaya Svetlana Stotskaya
Updated on February 16, 2024

4 Benefits of Brand Partnerships in Digital Ecosystems

Looking to explore brand partnerships? Consider these four benefits that collaborating in the digital world can offer.

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Vlad Oleksiienko Vlad Oleksiienko
Updated on January 25, 2024

How to Adapt to Gmail’s New Regulations

In February 2024, Google is rolling out critical updates, potentially reforming existing email strategies.

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Erik Michal Erik Michal
Updated on January 24, 2024

9 Steps for a Successful Marketing Automation Strategy

Marketing automation has the potential to boost your brand awareness and help your business build new relationships. But only if it’s done right. Here’s how.

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Jordan Buning Jordan Buning
Updated on January 24, 2024

5 B2B Marketing Trends to Know for 2024

Follow these marketing trends to grow your business in the New Year.

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Thomas Peham Thomas Peham
Updated on December 27, 2023

Why Consumers Don’t Trust AI-Driven Recommendations

Data shows that there’s emerging skepticism surrounding AI in consumer decision-making. Why is there a disconnect and what should brands keep in mind?

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Vladyslav Podoliako Vladyslav Podoliako
Updated on December 20, 2023

5 Lead Generation Trends to Know in 2024

From navigating Google’s algorithm updates to integrating AI, adapting to these five trends will help you close more deals in 2024.

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