Top Senior Marketing Jobs in Sacramento, CA

Own Fairmarkit’s content strategy, editorial direction, social presence, executive thought leadership, SEO, AEO/GEO, distribution, and AI-powered content operations. Write and edit high-quality content, build repeatable audience programs, collaborate with executives and cross-functional teams, and use data to connect content performance with pipeline and revenue. Develop AI-enabled workflows that improve research, creation, distribution, optimization, and measurement while strengthening Fairmarkit’s authority in the procurement market.

Own messaging, positioning, go-to-market strategy, lifecycle campaigns, market research, product launches, sales enablement, customer education, and technical content for Grafana Labs observability products. Partner with product, engineering, marketing, and sales teams to drive customer acquisition, adoption, retention, and expansion. Develop AI-forward marketing processes and tools while translating complex technical products into clear customer value.

Build buyer-focused technical demos, videos, workshops, and webinars for Grafana Cloud. Enable sales engineers with technical messaging, competitive narratives, and demo guidance. Partner with product marketing, product, sales, developer relations, and engineering teams to communicate observability value to SRE and platform engineering leaders. Automate demo and content workflows using scripts, agents, and AI tools while shaping technical positioning across customer-facing channels.

Lead marketing strategy for a B2B SaaS company, including brand awareness, demand generation, content creation, sales alignment, event and conference marketing, digital channels, performance measurement, and marketing operations. Manage one marketing resource, oversee vendors and tools, and support enterprise buying journeys through thought leadership, customer stories, messaging, and collateral. The role is remote with travel for conferences, trade shows, and team offsites.

Leads product marketing and go-to-market strategy for Medscape AI and ad tech products. Develops positioning, messaging, packaging, launches, sales enablement, and lifecycle plans. Coordinates Product, Sales, Editorial, Ad Operations, Client Services, and Marketing Solutions teams while aligning Medscape and PulsePoint. Analyzes product and campaign performance, oversees business intelligence, designs optimization tests, improves workflows, evaluates capacity, and supports custom solutions and renewals.

Owns marketing campaign program management, multimedia content production, brand governance, AI-assisted creative workflows, and production operations. Manages calendars, briefs, approvals, agencies, vendors, events, sales enablement content, customer stories, digital assets, social creative, video, and web assets. Partners with Marketing, Product, Sales, executives, and external resources to maintain brand consistency, support launches, and improve creative delivery speed and quality.

Leads day-to-day influencer marketing execution, including creator relationships, deal evaluation, content oversight, budgets, contracts, and team development. Builds influencer strategies, manages measurement and attribution, tracks KPIs, and reports ROI. Partners with Brand, Product Marketing, Growth Marketing, Legal, and Finance to integrate creator campaigns. Improves automation and processes for outreach, tracking, reporting, and payments while monitoring industry trends and emerging platforms.

Own end-to-end CRM campaign operations across email, push, SMS, and newsletters. Build and QA campaigns, configure targeting and dynamic content, troubleshoot lifecycle programs, validate audience data, execute experiments, and maintain documentation. The role also drives AI-assisted workflow automation, personalization, deliverability best practices, and operational improvements while coordinating with strategy, analytics, and engineering teams.

Own product marketing for Colibri Group’s Healthcare B2B portfolio, including positioning, messaging, buyer research, competitive intelligence, go-to-market planning, product launches, sales enablement, and performance measurement. Partner cross-functionally with Product, Sales, Marketing, Client Success, Engineering, and Content teams to align priorities and translate complex healthcare solutions into compelling market narratives.

Own go-to-market strategy, positioning, messaging, launches, campaigns, sales enablement, and thought leadership for security-focused developer products. Translate technical capabilities into compelling customer narratives, conduct market and competitive analysis, define personas and KPIs, and optimize campaigns using performance data. Partner cross-functionally with product, sales, marketing, engineering, and developer communities to drive adoption, pipeline, revenue, and product roadmap influence.

Owns go-to-market strategy, revenue plans, pricing, packaging, positioning, funnel insights, launches, and field readiness for SaaS products. Partners cross-functionally with product, sales, customer success, growth, operations, legal, and reseller ecosystems. Builds GTM systems, messaging, dashboards, AI workflows, enablement assets, and commercial recommendations while guiding roadmap and monetization decisions.

Own strategy and execution for integrated B2B marketing campaigns that drive enterprise pipeline, self-service growth, platform adoption, and category awareness. Coordinate ABM, content, paid media, events, lifecycle, social, partnerships, PR, and sales activation. Manage launches, optimize audiences and conversion paths, orchestrate teams and agencies, and measure impact across engagement, pipeline, acquisition, product adoption, and awareness.

Owns lifecycle and engagement marketing for health benefits members across email, SMS, direct mail, print, digital, landing pages, and inbound flows. Builds segmentation, campaigns, testing programs, client engagement playbooks, and compliant Medicare communications. Manages engagement and enrollment funnels, marketing automation, CRM data flows, dashboards, and collaboration with agents, Customer Success, design, and product teams.

Lead Everist’s integrated marketing strategy across brand, performance, content, social commerce, influencer, affiliate, SEO, and retail expansion initiatives. Own campaign development, brand storytelling, channel performance, budgets, creator programs, and marketing processes. Manage Meta and TikTok campaigns using CAC, ROAS, and retention metrics, while collaborating cross-functionally and mentoring junior team members in a fast-paced beauty and consumer brand environment.

Leads Delinea’s top-of-funnel marketing operations, including funnel strategy, target setting, marketing technology, lead-to-opportunity processes, forecasting, attribution, executive reporting, planning, budget management, data governance, and vendor oversight. Manages a director and distributed data-quality team while partnering with marketing, sales, IT, and business systems to improve pipeline generation, conversion, data integrity, and operational scalability.

Leads DeVry University's web product, UX, SEO, AI discovery, CRO, and digital experience strategy. Owns the website roadmap, modernization, CMS strategy, accessibility, personalization, experimentation, analytics, and conversion performance. Partners across Marketing, IT, Enrollment, Analytics, Brand, and Content to improve organic growth, engagement, and enrollment outcomes. Manages agencies, develops high-performing teams, establishes KPIs, and presents digital performance and investment recommendations to executives.

Leads integrated marketing strategy across paid, content, earned, SEO, and website channels. Directs agency execution, manages campaign coordination, owns conversion optimization, and builds KPI and reporting infrastructure using GA4, Looker Studio, and related tools. Analyzes performance data, monitors paid media efficiency, recommends budget reallocations, and provides leadership with actionable weekly insights.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Own Power Digital’s annual events and experiential marketing strategy, including major industry events, executive dinners, client gatherings, and branded activations. Responsibilities include sponsorships, budgets, vendors, production, guest strategy, executive preparation, logistics, on-site execution, measurement, and follow-up. The role partners with marketing, sales, partnerships, and leadership to create differentiated experiences that strengthen relationships, generate pipeline, and expand brand presence. It also develops repeatable playbooks, performance frameworks, and AI-enabled workflows.

Leads multi-channel lifecycle marketing across email, SMS, and in-app messaging. Develops personalized campaigns using Liquid and Mustache, configures webhooks and event tracking, segments audiences, conducts A/B testing, and analyzes campaign performance. Collaborates with Product, Data, Martech, Engineering, content, and design teams to optimize customer engagement and conversions while maintaining regulatory compliance with GDPR, CAN-SPAM, and TCPA.

Plan and execute integrated B2B marketing campaigns, account-based marketing, email and nurture programs, content, and industry events for Quisitive’s Business Applications portfolio. Track leads, opportunities, and pipeline in CRM, manage campaign budgets, report performance, support sellers with enablement materials, and optimize programs based on results. The role requires strong B2B copywriting, event management, demand generation expertise, and familiarity with AI tools, ZoomInfo, Excel, and SEO/GEO content.

Manage and optimize Ooma’s B2B affiliate marketing program during a 4–6 month maternity leave coverage engagement. Build relationships with affiliates, publishers, review sites, comparison platforms, and referral partners. Develop strategies to improve Ooma’s visibility across traditional search and AI-powered discovery platforms, including LLMs. Create a prioritized affiliate, content, and partner marketing roadmap, monitor performance, deliver actionable reporting, and document initiatives for handoff.

Leads B2B customer and community marketing programs, including customer launches, campaigns, advocacy, content, events, webinars, lifecycle communications, and Voice of the Customer initiatives. Coordinates cross-functional stakeholders, approvals, timelines, executive engagement, and customer participation. Partners with Sales and Customer Success to support retention, renewals, expansion, and advocacy while tracking campaign performance and recommending improvements.

Lead MagicSchool’s paid and organic acquisition strategy for B2C teachers and B2B schools and districts. Manage multi-million-dollar budgets across search, social, display, website conversion, lifecycle, and email marketing. Oversee agencies, contractors, web developers, reporting, campaign optimization, and a small team while partnering with Sales, Product, and Customer Success to drive signups, adoption, leads, pipeline, activation, and retention.