Top Marketing Jobs in Rochester, NY

Lead product marketing strategy to define ICPs, positioning, messaging, value frameworks, competitive narrative, and lifecycle storytelling. Partner cross-functionally to inform roadmap, pricing, packaging, launches, and value realization across Product, Sales, Marketing, and Customer Success.

Lead paid acquisition and growth efforts to improve LTV:CAC, scale high-quality inbound pipeline, optimize creative and funnel conversion, strengthen measurement and attribution, and partner cross-functionally to drive profitable growth for a creator-focused SaaS product.

Lead planning, orchestration, execution, and optimization of integrated B2B marketing campaigns (webinars, nurture, email, syndication, advocacy). Define KPIs, measure performance, scale programs, coordinate product launches with SDRs and Sales, leverage AI to streamline workflows, and translate insights into pipeline-driving recommendations.

The Senior Marketing Operations Specialist will manage marketing systems and processes, support campaign launches, optimize databases, and drive performance analysis to enhance company growth and revenue.

Drive revenue by aligning marketing and sales: create campaigns, sales enablement materials, support field events and strategic accounts, join customer demos, gather competitive insights, and ensure product launches and messaging are sales-ready to accelerate pipeline and close deals.

Lead and evolve Chess.com’s creative vision and visual identity across marketing, product, and brand. Design and art direct major campaigns, launches, and performance marketing; mentor and grow the creative team; partner with Product, Marketing, Partnerships, and Content to translate strategy into compelling multi-channel creative; advance brand guidelines and design systems; manage creative resourcing and asset pipelines to deliver work that builds brand equity and drives measurable business growth.

Support programmatic advertising campaigns by optimizing ad copy, assisting with campaign setup and creative trafficking, monitoring KPIs and weekly reports, performing creative analyses, and developing testing roadmaps while learning DSP platforms (TheTradeDesk, StackAdapt, DV360). Remote, 15-20 hours/week; college credit required.

Support creator marketing campaigns including creator communication, campaign workflow and vetting, community engagement, performance monitoring, trend research, and collaborative strategy. Manage tasks independently and contribute to ideation, briefs, and optimization for UGC across social platforms.

Remote paid media internship supporting development and execution of paid search/display strategies across Google, Bing, YouTube, and Performance Max. Assist with Excel-based forecasting, weekly/monthly reporting, performance analysis, cross-team collaboration, strategy meetings, and project management while attending trainings and building biddable media knowledge.

Support execution and optimization of TikTok Shop, UGC, and affiliate campaigns; identify and engage creators and affiliates; monitor performance metrics and extract insights; participate in strategy sessions; stay current on social commerce trends; manage assigned tasks independently.

Support the PR & Partnerships team by building media/celebrity/influencer lists, monitoring coverage, assisting pitching and press materials, reporting on campaigns, using Cision/Muck Rack and Asana, and participating in trainings and cross-channel team projects.

Lead planning, execution, and optimization of paid search and social campaigns to generate qualified investor leads. Manage six-figure monthly media budgets, partner with agencies, run A/B tests, optimize landing pages and funnels, track attribution with analytics/CRM, and report on ROI while identifying new performance channels.

Lead strategy and execution for demand generation, pipeline growth, and marketing operations. Build funnel reporting and MarTech infrastructure, run multi-channel campaigns (ABM, digital, content), manage agencies and partners, and align marketing with sales to optimize lead quality and pipeline contribution.

Develop and execute B2B digital marketing campaigns and content across web, email, social, microsites and sales enablement. Manage project timelines, partner with cross-functional teams, build and maintain landing pages and site content, monitor performance, and optimize programs to drive demand generation and support sales.

Analyze group health and life insurance contracts, develop RFPs and marketing presentations, support sales with timely benefit analyses, maintain client records, and use APIs and digital tools to optimize quoting and workflow processes.

Support the partnerships team in building and executing affiliate marketing strategies: media list building, pitching, affiliate program management, partner relationship maintenance, industry research, and cross-channel collaboration with PR and influencer teams.

Remote fashion marketing intern supporting Senior Account Manager with reporting, trend research, and cross-channel campaign execution. Create weekly/monthly trend reports, assist in paid channel initiatives, collaborate across departments, and attend trainings to learn performance, reporting, and agency processes.

Remote, credit-bearing internship delivering hands-on experience in email and SMS lifecycle marketing. Interns will build campaigns and calendars, write copy, segment audiences, construct customer journeys, analyze performance and A/B tests, optimize experiences, assist with reporting and ad hoc projects, and complete an end-of-semester client deliverable.

Remote, hands-on social media internship supporting organic strategy: execute content calendars, write on-brand copy, monitor analytics, track trends, engage on social accounts, contribute creative ideas, leverage AI tools and Power Digital's Nova, and manage tasks independently (15–20 hrs/week, college-credit enrollment required).

Support influencer programs end-to-end: build targeted influencer lists, assist with creative briefs, pitching, invoicing, communications, and reporting. Research competitors and trends, contribute to campaign ideation across Instagram, TikTok, and YouTube, participate in training and team projects, and develop project management skills using Asana while collaborating across teams.

Support marketing operations strategist with HubSpot MAP setups, CRM/ESP migrations, data clean-up, automation, list segmentation, and reporting. Assist in MAP/CRM optimizations, attend trainings, contribute strategy ideas, and learn marketing operations practices.

Execute product marketing strategies for online casino and sportsbook to drive user acquisition, retention, and engagement. Lead cross-functional campaigns, develop messaging and go-to-market plans, plan creative tests, analyze campaign and user data, and manage projects from ideation through execution while monitoring competitive landscape.

Own positioning, demand generation, and full-cycle execution for FMSI's RelationshipOS. Plan and run multi-channel campaigns, maintain website SEO/GEO, produce content and sales enablement, track campaigns in Zoho CRM, and partner with Sales, Product, and Customer Success to drive pipeline and ARR.

Drive acquisition-focused product marketing for genre-based live TV and streaming packages: develop growth strategies, analyze campaign performance, run competitive analysis, coordinate cross-functional execution, build stakeholder presentations, and optimize campaigns using customer and performance data.

Lead end-to-end recruitment marketing campaigns: plan and execute paid and organic content, manage content pipelines and calendars, measure campaign performance across channels, generate optimization insights, and coordinate with recruiters and stakeholders to improve candidate attraction and conversion.