Top Marketing Jobs in Rochester, NY

Lead Avantpage's integrated marketing function, developing go-to-market strategy, demand generation, product and brand marketing, and marketing operations. Drive pipeline and revenue growth, oversee analytics and CRM/automation, guide product launches and sales enablement, and manage a team of three while aligning cross-functionally with Sales, Client Services, Innovation, and Executive Leadership.

Senior leader responsible for marketing operations, analytics, digital experience, and marketing technology. Leads teams, establishes governance and measurement frameworks, drives agile marketing, optimizes conversion and customer journeys, owns martech (Salesforce/Pardot) and reporting, and partners cross-functionally to align marketing execution with business outcomes.

Support Brand Marketing by designing on-brand collateral, building and scheduling email campaigns, managing digital asset libraries, coordinating marketing requests and timelines, quality-checking materials, and assisting with social media, events, PR, and internal communications to keep projects on brand and on schedule.

Lead end-to-end marketing for an early-stage B2B SaaS startup: define brand and positioning; build content and demand-generation engines; run campaigns tied to pipeline; enable sales; measure marketing-to-revenue performance; and secure industry presence via events, webinars, and thought leadership. Hands-on execution and people management required.

Lead Rosetta Stone consumer and enterprise marketing: define brand narrative, create integrated multi-channel campaigns, own pricing and go-to-market, localize international strategies, and manage a small marketing team to drive acquisition, retention, and lead generation.

Interim senior marketing leader to own brand strategy and product marketing for a CPG relaunch. Lead positioning, packaging strategy, customer research, marketing calendar, and cross-functional alignment with growth and retail. Run brand channel strategy, oversee creators/partnerships/social/HCP efforts, and execute Black Friday/Cyber Monday brand campaigns during a ~six-month maternity leave.

Lead partner marketing strategy for executive alliances and GSIs/hyperscalers, translate partnership objectives into integrated GTM plans, drive pipeline and partner-sourced revenue, manage executive stakeholder engagement, and lead cross-functional execution, measurement, and optimization of scalable partnership programs.

Own FilmFreeway growth across email lifecycle and paid acquisition while partnering on SEO. Build and optimize email campaigns and lifecycle flows, run paid across major platforms, produce and test creative, track ROAS/CAC/LTV, analyze funnel metrics, manage budgets and seasonal pushes, and collaborate with product, design, and marketing teams to iterate quickly using automation and analytics.

Create technical solution briefs, reference architectures, demos, labs, and sales enablement for AWS workloads. Position Commvault and Clumio offerings, maintain AWS Marketplace/private-offer content, deliver enablement to AWS and partner teams, and translate product and AWS service launches into field-ready materials to support co-sell motions.

The Marketing Insights Lead will analyze marketing performance, provide actionable recommendations, and build relationships with client stakeholders while using statistical methods and data analysis tools.

Senior marketing leader responsible for global brand, go-to-market strategy, demand and product marketing, content, PR, analyst relations, and revenue-driven campaigns. Partners with Sales, Product, Customer Success, and Revenue Operations to drive pipeline, ARR growth, and market leadership in Automotive AI. Builds and scales high-performing teams, manages agencies, and translates complex technology into compelling commercial narratives.

Lead B2B marketing for AI, data, cloud, and cybersecurity portfolios: define positioning, website and content strategy, thought leadership, branding, and GTM for new service lines while collaborating with engineering and execs to translate technical solutions into business value.

Lead and own the marketing operations tech stack architecture (Salesforce, Marketo, engagement tools). Build solutions end-to-end, troubleshoot routing and sync issues, run Marketo campaign operations, manage lead lifecycle and handoffs, document systems, partner with Sales/RevOps, and launch new tools and initiatives independently.

Lead strategy, execution, and performance management for paid digital channels (Paid Social, Search, Affiliates). Own budgets, tooling, and channel testing; analyze performance, optimize toward KPIs, partner with Creative, Analytics, MarTech, AdTech and external partners, and scale data-driven acquisition tactics.

The Senior Commercial Bid and Content Marketing Manager is responsible for developing client-facing materials, overseeing content marketing, and collaborating with various teams to drive business growth.

Lead and grow a product marketing function for Prolific's human data platform. Own positioning, messaging, launches, packaging, and go-to-market strategy; manage three PMMs; align Product, Sales, and vertical marketing; run market and competitive research and build sales enablement.

Design and maintain marketing performance dashboards, analyze funnel and campaign metrics, measure attribution and ROI, forecast MQLs and pipeline, and deliver data-driven insights to inform marketing investment and planning in partnership with RevOps and Finance.

Manage marketing platforms and the promotional review cycle (PRC) across branded and compounded portfolios. Coordinate, review, and QC promotional materials in Veeva, lead review meetings, ensure regulatory submissions (2253), maintain audit-ready documentation and trademark logs, improve processes/SOPs, train stakeholders, and manage NDCs/labels for compounded products.

Create and execute marketing and branding strategies to increase visibility, engage customers, and drive customer acquisition. Produce digital content, run campaigns, measure performance, and support customer engagement. Contract role with equity potential and possible full-time conversion after funding.

Lead global organic social strategy, manage editorial calendar and publishing processes, create and edit platform-appropriate copy and visuals, track performance metrics, advise regional teams, and collaborate across brand, creative, and communications to scale storytelling and engagement.

Own marketing tracking and measurement across 14 markets, implement and audit GTM/GA4/pixels/server-side tracking, build automated Looker dashboards, run incrementality and A/B/geo-lift tests, define budget allocation frameworks, and set analytics standards and documentation to inform media spend decisions.

Manage and execute digital sales and marketing initiatives for a remote B2B training/consulting firm. Lead a small remote team, own campaign calendars and funnels, optimize CRM and sales processes, track KPIs, provide performance reporting, and collaborate with leadership to drive lead generation and revenue growth.

Lead and scale Arcadia's global marketing function: define brand and category narrative, build predictable demand-generation and partner motions, own product marketing and positioning, measure marketing's financial contribution, hire and develop a high-performing marketing organization, elevate PR and thought leadership, integrate AI to modernize workflows, and align marketing tightly with Sales, Product, and Finance to drive enterprise growth.

Lead product marketing to shift from standalone products to a unified SaaS platform. Own positioning, messaging frameworks, and full-funnel strategy. Enable Sales, Demand Gen, Product, and Customer Success, run tests against pipeline data, drive GTM launches, and prioritize assets based on performance and adoption.

Manage development and execution of B2B2C and B2B marketing campaigns for HSA Store®, producing email campaigns, landing pages, digital assets and partner-facing materials. Coordinate launches with cross-functional teams, maintain partner asset library, track performance metrics, support optimization and testing, and act as liaison between Marketing and Sales to drive consumer engagement and conversion.