Top Senior Marketing Jobs in Pittsburgh, PA

Lead Picus’s cybersecurity product marketing strategy and positioning. Develop differentiated messaging, value propositions, category narratives, thought leadership, executive presentations, sales enablement, and competitive guidance. Partner with the CTO, product, research, sales, and marketing teams to translate complex security research and innovations into compelling customer-facing stories. Monitor market and analyst trends, validate messaging with stakeholders, and refresh corporate and portfolio narratives quarterly.

Develops and leads account-based marketing strategies for strategic and enterprise accounts. Partners with Sales to build account plans, orchestrates integrated campaigns, analyzes engagement and performance data, manages marketing automation and CRM workflows, and drives pipeline, account penetration, opportunity acceleration, and revenue growth. Advises account teams on ABM best practices and collaborates with Product Marketing, Field Marketing, Revenue Operations, Creative, and Content teams.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Own product marketing for Cyara’s agentic AI assurance platform, including positioning, messaging, launches, competitive intelligence, sales enablement, technical content, and analyst or press briefings. Partner cross-functionally with Product, Sales, Demand Generation, and Customer Success to drive enterprise pipeline. The role requires 5+ years of B2B SaaS or AI product marketing experience, successful product launches, strong writing and presentation skills, and experience selling to technical enterprise buyers.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Develops and executes industry-specific B2B marketing strategies, content roadmaps, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service-line marketing, field marketing, communications, and sales enablement teams to translate buyer needs into compelling content and campaigns. Manages priorities, timelines, resources, performance measurement, and optimization while using AI-enabled marketing tools to improve research, planning, content development, and workflows.

Develops and activates industry-specific B2B marketing strategies, content, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service line marketing, field marketing, communications, and sales enablement teams. Owns content roadmaps, campaign execution, stakeholder coordination, performance measurement, and optimization while using AI-enabled tools to improve research, planning, content development, and workflows.

Lead and scale SmithRx’s growth marketing function in the PBM industry. Build an experimentation engine, identify healthcare buyer and broker acquisition channels, manage Growth Ops and BDR teams, and develop AI-powered workflows and technical growth tools. Partner with Sales and Product to generate pipeline through direct and broker-led motions while maintaining compliance. Establish a rigorous, full-funnel culture focused on experimentation, measurement, automation, and rapid learning.

Leads product marketing strategy and execution for strategic launches, including positioning, messaging, content, customer communications, sales enablement, research, and performance analysis. Partners cross-functionally with Product, Sales, Customer Success, Pricing, and Enablement teams to drive adoption and measurable outcomes. Translates complex SaaS capabilities into compelling customer narratives and manages multiple launch workstreams.

Own a portfolio of 8–12 early-stage and growth-stage consumer brand accounts. Lead senior client relationships, quarterly growth diagnostics, prioritized marketing roadmaps, measurement infrastructure, cross-channel coordination, retention and expansion efforts, renewals, and revenue growth. Manage and develop 1–2 direct reports while coaching analysts and specialists. Use proprietary AI and performance tools to maintain account strategy, client sentiment, operational compliance, and measurable outcomes.

The Partner Marketing Manager will drive marketing outcomes for co-branded credit card partnerships, executing campaigns, optimizing performance, and building long-term growth strategies. Responsibilities include planning, acquisition strategy, optimization, and managing partner relationships.

Own product marketing for PulsePoint’s programmatic and analytics products, including customer research, positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, and marketing campaigns. The role manages multiple concurrent releases, translates technical offerings for varied audiences, supports product adoption and retention, and collaborates across product, sales, and marketing with minimal oversight.

Own go-to-market strategy, positioning, messaging, content, sales enablement, and market narrative for Varonis Atlas, an AI security platform. Translate complex AI security concepts into compelling buyer and executive stories, lead launches, support analyst and PR efforts, monitor market and regulatory trends, and equip sales teams to compete in a rapidly evolving category.

Leads customer marketing strategy and team across regional events, advocacy and reference programs, case studies, Executive Briefing Center experiences, CISO Summits, and Customer Advisory Boards. Partners with sales, customer success, product marketing, product, and PR to drive retention, expansion, pipeline, advocacy, and product influence. Uses targets, dashboards, and AI-enabled workflows to measure and scale customer engagement.

Own Varonis’s global growth marketing engine, including demand generation, content, social, SEO/AEO, paid campaigns, marketing operations, attribution, and pipeline generation. Set revenue and CAC/ROAS targets, create distribution strategies and creative experiments, write conversion-focused copy, partner with creators and publications, and build a high-performing team. The role requires hands-on internet fluency, strong AI usage, and experience scaling B2B SaaS marketing programs.

Leads product marketing strategy, positioning, messaging, and go-to-market execution for an enterprise AI solutions portfolio. Develops value propositions, sales enablement assets, customer content, event materials, demonstrations, and thought leadership. Partners with sales, engineering, business leaders, and external partners to support launches, customer engagement, competitive intelligence, and revenue growth. Uses market insights and performance data to improve marketing programs.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.

Lead go-to-market strategy for Coinbase retail trading products, translating complex instruments into customer-first positioning. Own launches, audience and channel strategy, creative briefs, and measurement. Drive volume via growth and CRM partnerships, design engagement and win-back programs, run experiments, and deliver metric-driven recommendations to product and marketing leadership.

Leads enterprise brand management, content strategy, and integrated B2B marketing communications across multiple product lines. Owns brand guidelines, messaging, campaigns, content, launches, and performance analysis. Partners with sales, product, executives, market intelligence, and agencies to drive growth and brand awareness. Manages and develops a marketing communications team while establishing marketing playbooks, training, and best practices.

Leads meal planning strategy and execution across Fresh Del Monte’s brands, retail customers, agencies, and marketing teams. Develops recipe-driven activations, partnerships, co-branding, cross-promotions, and retail programs designed to increase volume, sales, and profit. Owns budgets, consumer insights, recipe databases, retailer relationships, innovation launches, and integrated digital, shopper, and omnichannel activation strategies.

Build and lead Vitalize's marketing function end-to-end: define strategy, generate enterprise pipeline, align with Sales, drive product positioning and launches, convert customer outcomes into advocacy, hire and develop the marketing team, and scale systems and processes to make marketing a primary growth engine.

Leads B2B inbound marketing strategy across acquisition, MQL generation, pipeline growth, events, and marketing operations. Oversees Salesforce-based attribution and funnel reporting, marketing technology workflows, and data integrity. Partners with Sales, Product/IT, and Account Management to drive revenue outcomes. Manages, coaches, and develops marketing professionals while improving processes, presenting data-driven recommendations, and aligning inbound, events, and operations with business goals.

Leads integrated global go-to-market strategy and marketing planning for Marathon releases, seasons, and franchise moments. Develops audience-led acquisition, reactivation, retention, and engagement plans; coordinates cross-functional and regional teams; manages GTM operating rhythms, risks, budgets, agencies, and paid media. Establishes KPIs and measurement plans, evaluates campaign performance, and uses player, market, and business insights to optimize marketing investments and future initiatives.

Leads B2B inbound marketing strategy for the home services vertical, driving MQLs, pipeline, and revenue. Oversees inbound acquisition, events, marketing operations, reporting, attribution, and Salesforce data integrity. Develops unified marketing plans, analyzes funnel performance, improves processes, partners cross-functionally, and provides data-driven recommendations. Manages, coaches, and develops a remote marketing team while balancing strategic leadership with hands-on execution.

Owns go-to-market strategy and enablement for Global Systems Integrators. Develops partner-specific positioning, joint value propositions, solution briefs, battlecards, playbooks, training, and certification content. Supports co-marketing, demand generation, and pipeline growth through GSI channels while representing partner requirements internally. Measures partner-sourced pipeline, content usage, and enablement adoption. The role requires hands-on product marketing experience in B2B SaaS or cybersecurity, strong GSI expertise, technical storytelling skills, and cross-functional collaboration.