Top Senior Marketing Jobs in Indianapolis, IN

Serve as CMOs strategic partner and marketing COO, owning systems, data, processes, lead-to-opportunity workflows, pipeline inspection, executive/board reporting, and a near-shore data governance team to ensure data quality, forecasting, and scalable pipeline generation.

The Senior Marketing Operations Specialist will manage marketing systems and processes, support campaign launches, optimize databases, and drive performance analysis to enhance company growth and revenue.

Lead cross-functional development and execution of data-driven paid campaigns across PPC, social, display, video, and CTV. Manage channel experiments, budgets ($5M-8M), agency partners, and in-platform execution. Optimize performance using analytics and AI tools, build audience segmentation and ABM tactics, and report on spend, ROAS, and pipeline to drive scalable revenue growth.

Lead performance marketing for up to seven SMB/SaaS accounts, owning strategy and execution across paid, SEO, and CRO. Manage client relationships, project timelines, and reporting; pitch strategy, drive results, and stay current on AI/automation to optimize campaigns.

Own and operate Step's marketing technology stack: manage vendors and ad/channel integrations, build data pipelines and models for measurement and audiences, implement attribution and GA4, enable self‑serve analytics, and deliver lifecycle programs like rewards and offers while bridging Marketing, Product, and Engineering.

Lead product and lifecycle marketing for Step's consumer finance products, owning go-to-market strategy, launches, cross-functional partnerships, and full-funnel lifecycle campaigns. Build and mentor a product marketing team, drive loyalty/gamification programs, leverage research to inform product roadmaps, and partner with product, design, engineering, and Beast Industries to scale acquisition, engagement, and retention.

Lead positioning, messaging, and go-to-market for engineering simulation products. Create technical and commercial content, enable sales and channels, run launch campaigns, gather customer and market insights, and represent the product at industry events to drive adoption.

Own marketing reporting, measurement, and operations to enable data-driven decisions. Build and maintain BI reporting suites, ensure data accuracy, develop measurement frameworks, optimize lead enrichment and routing, support AI-enabled reporting automation, and provide SDR operations reporting. Partner cross-functionally with Revenue Ops, Data Engineering, Finance, and Sales to translate business needs into scalable reporting, SOPs, and actionable insights.

Lead and build Akuity's product marketing function: define messaging and positioning, run product launches and competitive intelligence, create enablement content and proof systems, partner with leadership and sales, hire and develop a product marketing team, and measure impact on pipeline and win rates.

Lead patient-facing product marketing: own positioning, messaging, GTM, and launches; conduct quantitative and qualitative patient research; collaborate cross-functionally to optimize patient journeys; create patient-facing materials; and track engagement and adoption using data-driven insights.

Lead product positioning, messaging, and GTM for agency- and carrier-focused products. Coordinate launches, create marketing assets, support campaigns, and enable sales/support with training and research to drive awareness, adoption, and product-market fit in a fast-growing insurtech startup.

Develop and execute product marketing plans to support launches and growth. Create sales enablement content, manage national campaigns, implement MarTech (Demand Gen/ABM), facilitate cross-department workshops, and measure program effectiveness to drive lead generation and sales.

Evaluate AI-generated and human marketing deliverables by creating task-specific grading criteria, assessing work against briefs and brand objectives, and providing detailed, evidence-based written justifications. Develop and refine reproducible evaluation frameworks and translate professional marketing judgment into consistent, defensible criteria across creative briefs, campaigns, messaging, and presentations.

Own targeted B2B outbound and ABM campaigns across email and LinkedIn: research and segment accounts, build personalised sequences and automations, qualify and nurture digital conversations, maintain CRM and campaign hygiene, analyse performance, run experiments, and collaborate with Sales to drive qualified appointments and pipeline.

Lead and scale global marketing operations for a B2B SaaS company: define strategy, optimize and implement martech stack, partner with data teams for LTV/CAC/ROI reporting, track GTM funnel performance, document global processes, and build a high-performing operations team to drive data-driven marketing and cross-functional alignment.

Lead retention marketing to drive repeat revenue and customer lifetime value across email, SMS, catalog, paid remarketing, affiliates and loyalty. Own retention strategy, budget allocation, forecasting, segmentation, experimentation, and reporting. Optimize lifecycle flows, reactivation and frequency, evaluate incrementality, and partner cross-functionally. Manage and develop direct reports and coordinate with agencies and creative teams to deliver personalized, performance-driven retention programs.

Lead strategic product marketing for a product area: define positioning, messaging frameworks, GTM and launch strategy, leverage AI for market and competitive intelligence, drive cross-functional alignment with Sales/Product/CS, influence pricing and revenue strategy, mentor team members, and measure market impact against business KPIs.

Design and operationalize enterprise ABM: account selection, tiering, buying-committee maps, campaign frameworks, lifecycle orchestration, measurement and dashboards. Partner with Sales, Regional Campaigns, Digital, Product Marketing and Content to enable personalized multi-channel account programs that drive meetings, pipeline and revenue.

Lead global marketing forecasting, performance reporting, and scenario planning across acquisition channels. Partner with FP&A, Product, Data, and marketing teams to inform $40M+ media allocation, deliver executive narratives, identify risks/opportunities, and support attribution and board-level decision-making.

Lead strategy and execution of partnership-driven user acquisition for ElevenReader. Build and scale consumer partnerships, run integrated marketing campaigns (paid, email, social, OOH, PR, product), create bundled offers, manage co-marketing from creative through analysis, write high-converting copy, collaborate with design, and measure performance via attribution, incrementality, CAC, LTV, retention, and ROAS.

We are seeking VP / Head of Marketing candidates with experience in leading marketing at high-growth startups or tech companies for our portfolio.

The Principal Product Marketing Manager will define go-to-market strategies, shape product narratives, enable sales teams, and translate customer insights into action to drive growth for enterprise software products.

Lead customer expansion and retention marketing for a B2B SaaS platform. Build and execute cross-sell, upsell, events, webinars, advocacy, and account-based campaigns; measure impact and partner with sales, product marketing, and operations to drive expansion revenue and customer advocacy.

This role involves owning the positioning and messaging for TLDR, creating sales toolkits, and ensuring cohesive communication across teams for effective market launch and sales enablement.

Lead ModMed's B2B digital growth engine by designing and executing AI-driven, multi-channel demand generation and SEO strategies. Embed generative AI into content and campaign workflows, scale programmatic and ABM efforts, implement predictive analytics and ML attribution, manage ad tech stack, and align stakeholders to drive pipeline and ARR growth.