Allied Solutions LLC

Product Marketing Manager

Posted 11 Days Ago

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Carmel, IN, USA

In-Office

Senior level

Insurance

The Role

Develop and execute product marketing plans to support launches and growth. Create sales enablement content, manage national campaigns, implement MarTech (Demand Gen/ABM), facilitate cross-department workshops, and measure program effectiveness to drive lead generation and sales.

Summary Generated by Built In

This position is responsible for building and executing tailored marketing plans to support the launch and ongoing expansion of product delivery. Our Product Marketing Managers champion product development and drive the creation of compelling business narratives to tell our story of innovation and growth in the marketplace, reaching target audiences and inspiring an increase in sales revenue for assigned product lines. Through a combination of campaign tactics and sales enablement resources, our Product Marketing Managers are focused on lead generation and supporting efforts that drive towards increased sales activity.

*Job Duties and Responsibilities:

Strategy Support: Develop and implement custom marketing plans and communication strategies, to support the needs of successful product delivery

Provides consultative services and informed recommendations to assigned areas in full support of departments growth initiatives
Collaborates with product management to develop product positioning and messaging that resonates with our target buyer personas
Acts as a primary thought leader in assigned product areas and a key contributor to defining Allied’s competitive edge in the marketplace
Identifies unknown needs of product area to enable increased exposure and sales of assigned product areas
Work with sales support teams to ensure approach meets sales and clients’ business needs
Assess the effectiveness of the marketing programs that support assigned products on an ongoing basis, and report back to the business on required changes

Content Creation: Drive content creation and distribution efforts across the company by writing, editing, and coordinating educational and insightful materials to strengthen our product proposition in the marketplace

Write and create marketing material that enables sales activity, including; conversation kits (prospecting emails, infographics, ebooks, presentations and conversation prompts), case studies, video scripts, and social media posts
Identify client benefits and translate technical details of a product for easy access to information
Manage all content and generate maintenance schedule to ensure all content is current
Manage project deadlines and coordinate workflow so that various stakeholders and vendors remain on track towards a successful and efficient outcome of marketing assets
Proofread and edit copy as needed to ensure quality control of all written and designed materials

Campaign Management: Build and manage campaign programs for assigned national campaigns to achieve defined goals

Act as marketing lead for product roll-out, go-to-market, product expansion, product adoption, retention, brand expansion and sales enablement campaigns
Work with Product Marketing Leader and management stakeholders to set clear campaign objectives
Identify areas of opportunity to generate new, high-quality leads for assigned product areas
Own campaign project management and engage producers and stakeholders as needed
Work with Product Marketing Leader to define campaign workflows and deployment plans
Support calendar of events to promote key products or trending topics in our marketplace
Work with other team members and across multiple departments to drive and execute on national marketing initiatives
Be accountable for on-time campaign deployment

MarTech Practice: Implement and test Demand Generation and ABM tools to increase lead generation activity

Adopt new tools to successfully deploy campaigns
Work within assigned tools to create campaign assets and sales enablement resources
Collaborate with other departments to help increase accessibility and distribution of assets to our field and through our own B2B distribution channels
Monitor the marketplace for new tools to enhance competencies of Product Marketing function
Build reports to highlight tools effectiveness as it relates to lead generation

Workshop Facilitation: Facilitate cross-department workshops and meetings to build master narratives for assigned products

Pull together key stakeholders from across the business to attend onsite or virtual workshops to build market positioning narratives
Facilitate workshop using department resources to build master narratives to assigned product areas
Act as key author of content and be the visible gatekeeper of changes to agreed narratives
Identify market conditions and client pain points to develop the most compelling proposition
Work with peers, legal department and SMEs to get approved messaging
Educate other business units on agreed messaging

*Qualifications (Education, Experience, Certifications & KSA):

Bachelor’s Degree; or equivalent combination of education and work experience required. Field of Study: Marketing, Communications or other
Master’s Degree preferred. Field of Study: Marketing, Communications, or other
5 – 7 years of related experience
Less than 2 years of leadership experience
Excellent critical thinking skills, communication skills, and presentation skills
Strong project management skills
Ability to manage deadlines and coordinate projects amidst competing priorities
Experienced with developing and implementing multi-level, integrated communications approaches
Good grasp of technology and how to effectively harness it to generate results
Consultative and decisive, able to work with senior management and stakeholders across multiple departments
Ability to work across multiple online marketing platforms
Innovative, yet practical with information flow and communication
Computer and technical skills (MS Office Suite, smartsheet, CMS and CRM tools, and Adobe Suite)

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.
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We offer our employees a robust compensation package! Our comprehensive benefits include: medical, dental and vision insurance coverage; 100% company-paid life and disability coverage, 401k options with company match, three weeks PTO by the end of the first year and much more. Allied proudly promotes from within as part of a strong commitment to providing career growth opportunities for employees of all levels. Our diverse business portfolio allows employees broad career options with the advantage of staying with the same organization.
All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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Skills Required

Bachelor's Degree in Marketing, Communications, or equivalent
Master's Degree in Marketing or Communications
5-7 years of related product marketing experience
Less than 2 years of leadership experience
Excellent critical thinking, communication, and presentation skills
Strong project management skills and ability to manage deadlines amid competing priorities
Experience developing and implementing multi-level, integrated communications approaches
Ability to write, edit, and produce marketing content (case studies, scripts, presentations, social posts)
Experience building and managing campaign programs and go-to-market activities
Experience implementing and testing MarTech including Demand Generation and ABM tools
Ability to facilitate workshops and collaborate with stakeholders and legal/SMEs to define messaging
Proficient with MS Office Suite, Smartsheet, CMS and CRM tools, and Adobe Creative Suite
Ability to work across multiple online marketing platforms and with senior management

Allied Solutions LLC Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Allied Solutions LLC and has not been reviewed or approved by Allied Solutions LLC.

Healthcare Strength — Medical, dental, and vision coverage are offered with multiple plan choices (PPO and CDHPs) and company HSA contributions, alongside an EAP and optional critical illness, hospital, and accident coverage. Group life, accidental death and dismemberment, and short- and long-term disability are provided at no cost to employees.
Retirement Support — Pre-tax and Roth 401(k) programs include a company match and are administered through Securian with investment portfolios and educational tools. These elements reinforce the company’s emphasis on long-term savings and financial security.
Leave & Time Off Breadth — Generous paid time off, paid holidays, paid family leave, and paid volunteer time are part of the package. These offerings expand time-off options beyond standard vacation allotments.